Weekend Box Office

Box Office Guru Preview: Mmmmmmmmmmm Box Office Feast!

Simpsons Movie takes on three others for weekend box office

by | July 26, 2007 | Comments

Bart, Lisa, and the whole gang from Springfield will charge into multiplexes across North America and much of the world this weekend in the highly anticipated animated comedy The Simpsons Movie which looks to easily conquer the box office. But competing studios do have other menu items in store for moviegoers. Catherine Zeta-Jones stars in the romantic comedy No Reservations, Lindsay Lohan headlines the grisly thriller I Know Who Killed Me, and hip hop star Big Boi tries out the world of golf comedy in Who’s Your Caddy?

Fox is aiming for hardcore followers and casual fans alike with its long-in-the-works comedy The Simpsons Movie which hits screens at midnight on Thursday night. The PG-13 film has a substantial built-in audience and should play out like a semi-sequel. To some extent it will be one of the more unpredictable openings of the summer since there is no track record of Simpsons fans leaving their TVs and paying money at the box office, however the fan base is sizable and will definitely come out upfront. Reviews have been good too so those who tuned out a decade ago and miss the Bobo years should return to try out what the feature-length entree is like.

The studio gets major points for executing what is certainly one of the best marketing campaigns of the year. From turning a dozen 7-11s into Kwik-E-Marts to the SimpsonizeMe web promotion, The Simpsons Movie has been generating substantial interest and has jumped from the entertainment pages to the front pages becoming a major pop culture event. That should lead to a powerful opening weekend, even if large drops follow. The marketplace will get crowded this weekend, however Simpsons will tower over its foes with ease. In fact its nearest competitors should only be in the teen millions so Krusty and company will get the attention of most folks. Busting into 3,922 theaters, The Simpsons Movie could open in the neighborhood of $54M.


The Simpsons Movie


The German film Mostly Martha gets transformed into a star-driven Hollywood vehicle in the comedy No Reservations featuring Catherine Zeta-Jones, Aaron Eckhart, and Abigail Breslin. The PG-rated film features the T-Mobile lady playing a control freak chef who must care for her niece when her sister is killed. Warner Bros. offered sneak previews last weekend to help get some buzz going since the marketplace is getting so crowded now. No Reservations should skew more female making the hotter-than-expected Hairspray a formidable competitor. Starpower is not too high here which will make for another challenge at the box office. Serving up love and laughs in 2,425 locations, No Reservations could gross roughly $9M over the weekend.


No Reservations


What seemed like a good idea a year ago – Lindsay Lohan headlining a thriller – now looks to become an unfortunate casualty of the summer box office race. I Know Who Killed Me, an R-rated scarefest from Sony, hits theaters on Friday riding a wave of bad publicity surrounding its star. Is all publicity, good publicity? Will Lohan’s arrests and substance abuse problems help sell more tickets? Moviegoers will decide that, but Killed enters the marketplace without a lot of fanfare. Hollywood has run the horror genre into the ground this year with an overabundance of product and this one’s harsh rating will make it much tougher to get Lohan’s fan base in. The film looked promising a month ago when scenes of the mean girl doing a stripper routine were released online. But most of the intrigue has evaporated and the pic now stands as yet another scary movie that ticket buyers don’t need. Debuting in about 1,200 locations, I Know Who Killed Me may collect around $4M.


I Know Who Killed Me


MGM releases the golf comedy Who’s Your Caddy? which stars hip hop players Big Boi and Lil Wayne. The PG-13 pic tells of a rap mogul who invades and turns upside-down an elite country club. Opening in only 1,019 theaters with a low-volume marketing push, Caddy is not looking to lead the pack at all but comes as a small offering for teens on summer vacation too bored to see anything else. Given the high amount of competition and the low amount of starpower, the grosses should be small. Who’s Your Caddy? might take in about $2M this weekend.


Who’s Your Caddy?


As if the weekend wasn’t crowded enough, a handful of films that have posted impressive results in limited release test the waters in many more theaters. MGM widens the acclaimed military drama Rescue Dawn from 57 to more than 500 runs, Fox Searchlight expands its sci-fi thriller Sunshine from ten to over 400 locations, and Focus jumps from 36 to 115 playdates with its well-reviewed Don Cheadle starrer Talk To Me. All three should find themselves in the Top 20.


Rescue Dawn


Harry Potter and the Order of the Phoenix took a beating last weekend when the final wizard book hit the shelves. The drop could stabilize this weekend despite the arrival of Apu and friends. A 45% decline would give the Hogwarts clan about $18M and a 19-day cume of $242M.

Adam Sandler comedies typically drop by 45-50% on the second weekend depending on how well received they are. I Now Pronounce You Chuck and Larry is not exactly a fan favorite so sales could get sliced in half and fall to about $17M. That would still give the Universal comedy about $70M after ten days.

New Line enjoyed a better than expected bow for the musical Hairspray which gave the studio its best opening in two years. However its Friday-to-Saturday drop of 15% last weekend indicates that it might be a front-loaded title. Look for a 50% fall to around $14M giving the John Travolta vehicle a ten-day tally of $59M.

LAST YEAR: Universal’s summer action entry Miami Vice opened atop the charts with $25.7M on its way to $63.5M domestically and $164M worldwide. After three weeks at number one, Pirates of the Caribbean: Dead Man’s Chest slipped to second with $20.6M. Fox’s teen comedy John Tucker Must Die enjoyed a solid opening in third with $14.3M leading to a $41M final. The animated film Monster House followed with $11.7M in its sophomore frame. Rounding out the top five was rival toon The Ant Bully with a $8.4M opening on its way to a disappointing $28.1M for Warner Bros. Introducing herself to the world in limited release was Abigail Breslin in Little Miss Sunshine which went on to become a critical and commercial hit grabbing $59.9M at the box office plus four Oscar nominations.

Author: Gitesh Pandya, www.BoxOfficeGuru.com

Tag Cloud

DC Comics Classic Film animated scene in color film series Comedy Central adventure Food Network japanese remakes The Walt Disney Company Superheroe werewolf Spring TV Ghostbusters Marvel Studios 99% award winner boxing cults harry potter Travel Channel Indigenous dramedy cancelled TV series ABC black comedy The Witch foreign Universal Trivia toy story TCA 2017 Winter TV Sundance TV TCA Martial Arts target slashers Syfy TV spider-verse critic resources natural history BET Awards 1990s Mary poppins ViacomCBS cancelled TV shows Comic Book a nightmare on elm street The Purge Pop TV Quiz leaderboard women MTV 2020 dreamworks telelvision HBO Go Extras Ovation Character Guide composers die hard comics fresh Walt Disney Pictures critics Apple TV Plus Stephen King X-Men Pop Disney+ Disney Plus satire Instagram Live Rocketman Hollywood Foreign Press Association Holiday south america Sony Britbox prank 2021 king kong art house finale spinoff USA Song of Ice and Fire television Paramount Pictures superhero mcc Summer Television Academy Nat Geo period drama joker cooking 90s PlayStation ABC Signature video breaking bad USA Network films fast and furious godzilla VH1 boxoffice Best and Worst political drama First Reviews jamie lee curtis classics laika revenge blaxploitation Avengers ghosts First Look children's TV 94th Oscars scary streamig Best Actor 2017 MGM sitcom 73rd Emmy Awards legend Universal Pictures Premiere Dates Awards Tour sopranos medical drama Tokyo Olympics Red Carpet Mudbound Adult Swim Infographic 2016 comic Vudu lord of the rings Biopics Elton John series See It Skip It obituary Sneak Peek free movies adaptation theme song scene in color series spider-man batman 4/20 Star Trek Tubi Dark Horse Comics Exclusive Video YouTube SDCC Star Wars Celebration New York Comic Con Nickelodeon ITV 45 trailers CBS game show spanish language binge Paramount Epix crime drama best true crime TNT Hallmark Christmas movies 2018 Film National Geographic Apple TV+ Valentine's Day twilight DirecTV Hear Us Out Star Wars Cannes thriller TLC Marvel toronto Turner South by Southwest Film Festival Animation cancelled venice HFPA CNN Comics on TV halloween Set visit supernatural mission: impossible Broadway VOD mockumentary cancelled television SXSW LGBTQ casting new star wars movies stop motion football golden globes 93rd Oscars CMT Sundance Fall TV Paramount Network Arrowverse know your critic Columbia Pictures BBC Action target scene in color Showtime WarnerMedia scene in color Acorn TV Pacific Islander Binge Guide game of thrones TBS rotten Video Games Thanksgiving Netflix Funimation elevated horror heist movie 79th Golden Globes Awards reboot Shudder OWN Horror comiccon Tags: Comedy SXSW 2022 richard e. Grant documentary comic book movie Endgame Discovery Channel Heroines hidden camera Year in Review San Diego Comic-Con Oscar TIFF Reality Competition romance Best Picture worst DC streaming service Black Mirror MSNBC international christmas movies science fiction Interview emmy awards facebook scorecard Best Actress Disney canceled TV shows criterion History Crunchyroll romantic comedy 72 Emmy Awards renewed TV shows green book indiana jones Focus Features Lucasfilm Lifetime Disney Channel kids GIFs japan Opinion Lionsgate comedies Amazon Prime Brie Larson marvel comics Amazon diversity unscripted singing competition Sundance Now monster movies Country E3 YouTube Red worst movies Peacock PaleyFest BBC One streaming indie AMC Tarantino Schedule Masterpiece Unbreakable Kimmy Schmidt mutant comic books Logo gangster Hulu Certified Fresh movies cartoon Box Office YA Prime Video screenings sports new zealand Alien Election Disney Plus Musicals CW Seed franchise archives Turner Classic Movies 007 high school Creative Arts Emmys Marathons book TCA Awards Reality live event saw 2019 Fantasy space interviews spanish zero dark thirty kaiju Tumblr universal monsters FX Rock festival video on demand AMC Plus MCU spain stoner ID Oscars movie Drama El Rey Film Festival RT History war Trailer zombies Captain marvel Neflix dc Women's History Month Countdown DGA Holidays Pixar FXX Amazon Prime Video king arthur TV Land Warner Bros. Writers Guild of America Superheroes Toys Mary Tyler Moore popular miniseries historical drama American Society of Cinematographers canceled The Arrangement Emmys dragons trophy Netflix Christmas movies quibi dceu 78th Annual Golden Globe Awards italian Podcast hispanic heritage month mob Esquire book adaptation TV renewals Chilling Adventures of Sabrina what to watch psychological thriller rt labs critics edition Winners 2015 docudrama vs. Chernobyl 71st Emmy Awards Rom-Com FX on Hulu name the review Shondaland zombie latino news child's play Christmas action-comedy summer TV anime ESPN sequel TruTV Spike halloween tv TV movies tv talk DC Universe nbcuniversal sag awards Photos The Academy Comic-Con@Home 2021 rotten movies we love Baby Yoda SundanceTV A&E summer TV preview Crackle cats black BBC America hollywood Calendar LGBT BET kong A24 IFC Films dark WGN BAFTA olympics Comedy Fox News Family chucky crime thriller robots crossover directors disaster Mystery spy thriller GoT sequels aliens Black History Month deadpool Musical nfl basketball crime rt archives Cosplay ratings versus australia Mary Poppins Returns Marvel Television CBS All Access Cartoon Network reviews 24 frames razzies Apple police drama Anna Paquin stand-up comedy RT21 justice league Disney streaming service Grammys social media debate Bravo Fox Searchlight young adult independent APB comic book movies E! PBS Polls and Games IMDb TV streaming movies Pride Month Pet Sematary adenture Paramount Plus TCM marvel cinematic universe Freeform all-time genre Emmy Nominations TCA Winter 2020 obi wan transformers summer preview strong female leads Academy Awards FOX NYCC Rocky james bond Sony Pictures witnail ABC Family aapi psycho asian-american OneApp live action Spectrum Originals Teen technology travel HBO Max dogs based on movie talk show hist Starz 20th Century Fox wonder woman cars Amazon Studios rom-coms Hallmark rt labs cops Tomatazos superman Music 21st Century Fox The Walking Dead suspense blockbusters GLAAD new york scary movies teaser slasher Fargo HBO Wes Anderson Legendary President dexter Pirates NBC anthology discovery pirates of the caribbean doctor who golden globe awards docuseries concert Lifetime Christmas movies Western hispanic Awards VICE Best Director IFC biography Super Bowl feel good politics Television Critics Association screen actors guild vampires serial killer Watching Series The CW parents Image Comics Kids & Family Trophy Talk cinemax french royal family TV One blockbuster documentaries biopic Native Ellie Kemper Nominations broadcast Sci-Fi YouTube Premium jurassic park nature Mindy Kaling posters festivals Geeked Week NBA