Weekend Box Office

Box Office Guru Preview: Mmmmmmmmmmm Box Office Feast!

Simpsons Movie takes on three others for weekend box office

by | July 26, 2007 | Comments

Bart, Lisa, and the whole gang from Springfield will charge into multiplexes across North America and much of the world this weekend in the highly anticipated animated comedy The Simpsons Movie which looks to easily conquer the box office. But competing studios do have other menu items in store for moviegoers. Catherine Zeta-Jones stars in the romantic comedy No Reservations, Lindsay Lohan headlines the grisly thriller I Know Who Killed Me, and hip hop star Big Boi tries out the world of golf comedy in Who’s Your Caddy?

Fox is aiming for hardcore followers and casual fans alike with its long-in-the-works comedy The Simpsons Movie which hits screens at midnight on Thursday night. The PG-13 film has a substantial built-in audience and should play out like a semi-sequel. To some extent it will be one of the more unpredictable openings of the summer since there is no track record of Simpsons fans leaving their TVs and paying money at the box office, however the fan base is sizable and will definitely come out upfront. Reviews have been good too so those who tuned out a decade ago and miss the Bobo years should return to try out what the feature-length entree is like.

The studio gets major points for executing what is certainly one of the best marketing campaigns of the year. From turning a dozen 7-11s into Kwik-E-Marts to the SimpsonizeMe web promotion, The Simpsons Movie has been generating substantial interest and has jumped from the entertainment pages to the front pages becoming a major pop culture event. That should lead to a powerful opening weekend, even if large drops follow. The marketplace will get crowded this weekend, however Simpsons will tower over its foes with ease. In fact its nearest competitors should only be in the teen millions so Krusty and company will get the attention of most folks. Busting into 3,922 theaters, The Simpsons Movie could open in the neighborhood of $54M.


The Simpsons Movie


The German film Mostly Martha gets transformed into a star-driven Hollywood vehicle in the comedy No Reservations featuring Catherine Zeta-Jones, Aaron Eckhart, and Abigail Breslin. The PG-rated film features the T-Mobile lady playing a control freak chef who must care for her niece when her sister is killed. Warner Bros. offered sneak previews last weekend to help get some buzz going since the marketplace is getting so crowded now. No Reservations should skew more female making the hotter-than-expected Hairspray a formidable competitor. Starpower is not too high here which will make for another challenge at the box office. Serving up love and laughs in 2,425 locations, No Reservations could gross roughly $9M over the weekend.


No Reservations


What seemed like a good idea a year ago – Lindsay Lohan headlining a thriller – now looks to become an unfortunate casualty of the summer box office race. I Know Who Killed Me, an R-rated scarefest from Sony, hits theaters on Friday riding a wave of bad publicity surrounding its star. Is all publicity, good publicity? Will Lohan’s arrests and substance abuse problems help sell more tickets? Moviegoers will decide that, but Killed enters the marketplace without a lot of fanfare. Hollywood has run the horror genre into the ground this year with an overabundance of product and this one’s harsh rating will make it much tougher to get Lohan’s fan base in. The film looked promising a month ago when scenes of the mean girl doing a stripper routine were released online. But most of the intrigue has evaporated and the pic now stands as yet another scary movie that ticket buyers don’t need. Debuting in about 1,200 locations, I Know Who Killed Me may collect around $4M.


I Know Who Killed Me


MGM releases the golf comedy Who’s Your Caddy? which stars hip hop players Big Boi and Lil Wayne. The PG-13 pic tells of a rap mogul who invades and turns upside-down an elite country club. Opening in only 1,019 theaters with a low-volume marketing push, Caddy is not looking to lead the pack at all but comes as a small offering for teens on summer vacation too bored to see anything else. Given the high amount of competition and the low amount of starpower, the grosses should be small. Who’s Your Caddy? might take in about $2M this weekend.


Who’s Your Caddy?


As if the weekend wasn’t crowded enough, a handful of films that have posted impressive results in limited release test the waters in many more theaters. MGM widens the acclaimed military drama Rescue Dawn from 57 to more than 500 runs, Fox Searchlight expands its sci-fi thriller Sunshine from ten to over 400 locations, and Focus jumps from 36 to 115 playdates with its well-reviewed Don Cheadle starrer Talk To Me. All three should find themselves in the Top 20.


Rescue Dawn


Harry Potter and the Order of the Phoenix took a beating last weekend when the final wizard book hit the shelves. The drop could stabilize this weekend despite the arrival of Apu and friends. A 45% decline would give the Hogwarts clan about $18M and a 19-day cume of $242M.

Adam Sandler comedies typically drop by 45-50% on the second weekend depending on how well received they are. I Now Pronounce You Chuck and Larry is not exactly a fan favorite so sales could get sliced in half and fall to about $17M. That would still give the Universal comedy about $70M after ten days.

New Line enjoyed a better than expected bow for the musical Hairspray which gave the studio its best opening in two years. However its Friday-to-Saturday drop of 15% last weekend indicates that it might be a front-loaded title. Look for a 50% fall to around $14M giving the John Travolta vehicle a ten-day tally of $59M.

LAST YEAR: Universal’s summer action entry Miami Vice opened atop the charts with $25.7M on its way to $63.5M domestically and $164M worldwide. After three weeks at number one, Pirates of the Caribbean: Dead Man’s Chest slipped to second with $20.6M. Fox’s teen comedy John Tucker Must Die enjoyed a solid opening in third with $14.3M leading to a $41M final. The animated film Monster House followed with $11.7M in its sophomore frame. Rounding out the top five was rival toon The Ant Bully with a $8.4M opening on its way to a disappointing $28.1M for Warner Bros. Introducing herself to the world in limited release was Abigail Breslin in Little Miss Sunshine which went on to become a critical and commercial hit grabbing $59.9M at the box office plus four Oscar nominations.

Author: Gitesh Pandya, www.BoxOfficeGuru.com

Tag Cloud

Marvel Food Network 71st Emmy Awards strong female leads asian-american YouTube Amazon Prime Set visit game show boxing FXX Oscars 007 hist breaking bad stop motion television Fantasy ABC Family Awards Film Festival dceu Tumblr Fox News Star Wars crime drama kids 24 frames YA Tarantino Stephen King Nat Geo Video Games psycho Heroines MTV Song of Ice and Fire spanish See It Skip It WGN fresh fast and furious Freeform independent Netflix Christmas movies free movies Tubi space Superheroe worst movies Pride Month Turner Holidays Comic Book spider-man crime what to watch Action Superheroes spanish language Mindy Kaling DGA halloween BBC America Paramount Network Chilling Adventures of Sabrina VH1 Polls and Games italian Britbox Hulu Thanksgiving remakes canceled Watching Series comedies 99% PlayStation Peacock TCA 45 TIFF directors TBS romance Funimation Starz Musical Red Carpet OneApp die hard Fall TV Mudbound rt archives BET 21st Century Fox stand-up comedy Summer 2017 Shondaland cancelled TV shows teaser worst Christmas CMT TCM video on demand sports DC streaming service dark Classic Film ID Horror FX Hallmark Christmas movies Disney Channel Disney Plus Marathons FOX Discovery Channel Grammys APB cults Family critics Countdown Brie Larson Paramount sequel Fox Searchlight toy story Pop franchise President indiana jones PaleyFest streaming Rom-Com classics National Geographic Logo Hear Us Out deadpool festivals Infographic New York Comic Con movies Sci-Fi Pet Sematary Cartoon Network Box Office chucky Opinion Travel Channel HBO Animation Western crossover composers Podcast indie Holiday cartoon LGBT halloween tv Vudu The CW The Arrangement Spring TV Sneak Peek Writers Guild of America TV renewals Pixar Premiere Dates GoT venice rotten movies we love A24 2020 adaptation talk show Best and Worst twilight Apple IFC documentary discovery ESPN ghosts Apple TV+ batman TCA Winter 2020 movie serial killer IFC Films Martial Arts science fiction Binge Guide cancelled TV series superhero FX on Hulu Black Mirror Unbreakable Kimmy Schmidt VICE Nickelodeon Bravo medical drama Alien black BBC Election stoner Mary poppins The Walking Dead Sundance TV E! Walt Disney Pictures Comedy Central Syfy dramedy reviews Amazon Studios Marvel Studios obituary RT History Valentine's Day 2018 nbcuniversal robots a nightmare on elm street Amazon Creative Arts Emmys Country Comedy nature Esquire TV Land Baby Yoda werewolf criterion DC Comics MCU zero dark thirty diversity Music based on movie Endgame green book DirecTV canceled TV shows Shudder films japanese mockumentary toronto Avengers finale The Witch El Rey Character Guide Mary Poppins Returns 2019 Disney+ Disney Plus supernatural SundanceTV RT21 CNN romantic comedy Arrowverse screen actors guild CBS Biopics Cosplay binge Captain marvel unscripted game of thrones Trailer Rock comic books james bond GIFs dogs thriller Photos news cats Tomatazos dc Disney streaming service social media SXSW Dark Horse Comics Emmys cops Lifetime Christmas movies spy thriller Toys LGBTQ universal monsters rotten 20th Century Fox travel TNT OWN video Rocky comic documentaries Drama USA Calendar Television Critics Association Netflix blockbuster period drama docudrama Winners Extras Pirates MSNBC laika TV harry potter Columbia Pictures Nominations Chernobyl richard e. Grant reboot football sequels Reality Masterpiece PBS Teen Awards Tour book blaxploitation Ghostbusters HBO Go child's play Amazon Prime Video Turner Classic Movies Ellie Kemper anime parents The Academy TCA 2017 zombie X-Men true crime USA Network award winner BBC One CBS All Access children's TV ABC Spike cooking boxoffice AMC ITV Super Bowl elevated horror witnail GLAAD VOD E3 satire psychological thriller NYCC The Purge politics Schedule Year in Review name the review TLC Mystery Winter TV Television Academy police drama disaster Comics on TV singing competition renewed TV shows Musicals 72 Emmy Awards french Quiz Hallmark Black History Month Elton John golden globes theme song Sundance Women's History Month BET Awards casting Epix natural history historical drama all-time latino technology cancelled zombies Lucasfilm emmy awards Ovation foreign revenge Adult Swim doctor who jamie lee curtis Anna Paquin TruTV San Diego Comic-Con Mary Tyler Moore Universal cars Star Trek Certified Fresh sitcom Emmy Nominations adventure Pop TV slashers Disney spain Crunchyroll 2015 joker Sony Pictures australia HBO Max Academy Awards dragons 2016 cancelled television Cannes biography 4/20 A&E Reality Competition hollywood NBC tv talk Crackle best quibi scorecard Trivia aliens SDCC Interview Apple TV Plus facebook TCA Awards festival christmas movies Trophy Talk south america Sundance Now vampires comics mutant scary movies screenings miniseries BAFTA versus crime thriller Warner Bros. Rocketman cinemax Film series CW Seed First Reviews mission: impossible political drama war WarnerMedia YouTube Red hispanic YouTube Premium nfl sag awards American Society of Cinematographers DC Universe Spectrum Originals Acorn TV animated Lionsgate concert Kids & Family archives anthology spinoff Showtime Marvel Television Lifetime comiccon History ratings First Look justice league transformers