When Holly Black and Tony DiTerlizzi’s Spiderwick Chronicles make the leap from printed page to silver screen on February 15, the Mark Waters-directed adaptation will be getting a little extra boost, courtesy of the IMAX Corporation.
In a deal announced yesterday, IMAX and Paramount announced that The Spiderwick Chronicles will be debuting simultaneously on traditional and IMAX screens. As ComingSoon notes, this marks the fourth time in five months that Paramount and IMAX have joined forces. From the article:
“‘The Spiderwick Chronicles’ is an ideal fit for the IMAX brand and our audience, and it is a terrific way to launch our slate for 2008,” said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. “Paramount Pictures’ continued enthusiasm towards IMAX theatres as a distribution platform is adding to the strength of our release schedule, which contributes to the growing popularity of The IMAX Experience, and ultimately the growth of the IMAX theatre network.”
“We’ve had phenomenal success with Hollywood movies that are based on best-selling books, and we are excited to work with Paramount Pictures and the filmmakers to reach the millions of Spiderwick fans with a completely unique way to experience the first film-adapted adventure of this beloved series of books,” added Greg Foster, Chairman and President of IMAX Filmed Entertainment. “In IMAX theatres, audiences will feel as if they are actually inside the Spiderwick mansion as the magical adventures unfold around them.”