Advance screenings of the upcoming movie "Serenity" were announced last week, with ten showings in ten cities on May 5. Universal had an advertising campaign all ready to go but didn’t need it as tickets sold out by the next morning. Some theater managers were even threatened by overly enthusiastic fans. From a post by creator/writer/director Joss Whedon on the Serenity movie site:
"The Uni brass just gave me word that certain theater managers who couldn’t provide tickets were… how can I put this delicately… THREATENED. Seriously. Which is both touching and, hey, totally uncool. Yes, we need to show our excitement about the film to make the world stand up and listen, but we must use the peaceful, time-honored ways: writing letters and e-mails, working booths and throwing parties, and lining up for months in front of theaters that aren’t showing the movie. "
