If you’re a Ray Liotta fan, then you probably already know that the guy’s got a new series called "Smith" on CBS. And if you’re a Martin Scorsese fan, the you probably already know that he’s got a new film called "The Departed" coming out. Well, welcome to corporate synergy, "Goodfellas"-style.
Short version: Liotta’s "Smith" debut will come with only two commercials — both promos for "The Departed."
Long version, courtesy of Variety: "Under a deal with CBS, Warner Bros. will use the premiere of "Smith," "Goodfellas" star Liotta’s new … drama, to help hype upcoming Scorsese feature "The Departed." Arrangement calls for the "Smith" bow to air with just four minutes of commercials — all for the new Scorsese pic.
Making the plan possible: The first episode of "Smith" runs nearly a full hour sans commercials. (CBS) could’ve aired the pilot as a 90-minute special, but limiting ad time can be an effective way to draw attention to a show."
I was planning to watch "Smith" anyway (huge Liotta fan here), but now with the promise of no commercials and two new Scorsese clips … I’ll be sure not to miss it. "Smith" will run at 10pm on Thursdays, and it’s got a pretty stellar cast. In addition to Mr. Liotta, we also get Amy Smart, Virginia Madsen, Simon Baker, Shoreh Aghdashloo, Jonny Lee Miller, and Franky G.