Get this one: If you buy a ticket to see Terrence Malick‘s The New World in one Japanese movie theater, you’ll be able to enjoy the Colin Farrell epic with the added bonus of … odors. Yes, that’s right, different odors that will waft through the theater at specific points in the movie. How very silly.
Seven smells will be emitted by machines placed under seats at the back of the theatre, depending on what kind of scene is playing during the Colin Farrell-led film at the time.
Love scenes will be accompanied by a floral scent, while a peppermint and rosemary smell will waft through the cinema during emotional sequences.
Makes you wonder if someone will one day unofficially release Mr. Farrell’s home video in the same format."