Hasbro's Brian Goldner Talks G.I. Joe

Promises a return to the franchise's classic '80s vibe.

by | March 6, 2008 | Comments

There’s been a ton of speculation about Stephen Sommers‘ live-action G.I. Joe adaptation — and now that the movie’s filming, executive producer Brian Goldner is doing what he can to separate fact from fiction.

MTV Movies spoke with Goldner (who also acted as the EP for Transformers, and oh yeah, is Hasbro’s chief operating officer) at the New York Toy Fair, where he showed up to give “fans a sneak preview of the G.I. Joe toys of the future,” and got him to say a few words about the big-screen Joe. First, the happy studio promises:

“G.I. Joe” has just gone into filming this past week, with a great cast and a tremendous story all based on the comics and the animation. I think fans, and fans to come, will really love what we’re doing.

With that out of the way, Goldner proceeded give MTV a rough outline of what fans could expect from the film’s storyline:

“We all know of the Arashikage [ninja clan], and we all know of Snake Eyes and Storm Shadow, but we need to build that story. We all know the story of Duke, and the story of the Baroness. … We know the story of Destro, but do we really? We need to go back and tell the origin story of how you get a Scottish arms dealer, who comes forward in history — how does that happen? And Cobra Commander. In effect, this is all about the rise of Cobra Commander. … For fans, they’re really going to love this, because we take them on a journey. … We have to go through the first chapter and then build from there.”

But what about the movie’s spirit? Should fans expect to see a live-action version of the cartoon, an update on the Marvel comics, or something else entirely? According to Goldner, Sommers and crew want to take filmgoers back a couple of decades:

“Steve Sommers is very different. But he’s perfect, because if you think about his movies like ‘The Mummy,’ it’s the perfect action/adventure movie. If you think about what we’re trying to do for G.I. Joe, really bringing back that ’80s G.I. Joe from the Marvel comics — those first 155 issues are really our focus. If you think about that, you’ll understand what we’re trying to get at with all those characters and all the intricate relationships. I don’t think you’d see this movie as wacky. I think you’re going to see this movie as being inspirational for younger kids and totally in the sweet spot for the guys who grew up on G.I. Joe.”

To read more of Brian Goldner’s thoughts on G.I. Joe — which debuts August 2009 — follow the link below!

Source: MTV Movies

Tag Cloud

SDCC true crime spinoff PlayStation A24 strong female leads children's TV cancelled television DC Comics Mystery FX on Hulu fresh 2018 AMC emmy awards Calendar Sony Pictures Premiere Dates hidden camera venice comic A&E medical drama sequel south america Trailer CMT psycho Year in Review indie blaxploitation festivals social media rotten movies we love 78th Annual Golden Globe Awards period drama war independent a nightmare on elm street Mindy Kaling Paramount Amazon Studios Ovation ABC satire El Rey docuseries Marvel Studios science fiction RT21 reboot latino 72 Emmy Awards rt archives miniseries news zombies Grammys comics TLC SundanceTV Ellie Kemper werewolf Tumblr 99% Summer YouTube sag awards black Acorn TV 007 Trophy Talk Spike Lifetime Christmas movies festival Film Festival archives Photos book adaptation Opinion facebook Sci-Fi The CW First Look french space Awards Tour WarnerMedia Infographic Disney streaming service canceled 71st Emmy Awards Women's History Month FOX indiana jones Peacock Vudu Shudder Comic Book name the review WGN Fox News Comics on TV thriller NBC quibi superman Comedy dc Country Marvel Television Hallmark Christmas movies psychological thriller classics zombie Superheroes films Hulu The Walt Disney Company cancelled TV shows Biopics Tarantino American Society of Cinematographers romantic comedy Mary Tyler Moore prank Super Bowl video on demand DC Universe PBS Chilling Adventures of Sabrina doctor who singing competition DC streaming service teaser Pirates cars Reality reviews 45 best ESPN Emmys adaptation VICE Extras Chernobyl Arrowverse ratings concert all-time Drama Sneak Peek serial killer game show italian rotten japanese cops TV One Musical spider-man Horror MTV The Witch streaming hollywood Set visit Legendary Classic Film Syfy OWN Thanksgiving Universal joker ABC Signature BAFTA Showtime 2016 Cartoon Network mutant documentaries Creative Arts Emmys Paramount Plus worst movies unscripted Endgame criterion finale Amazon Prime Video crime drama TCM TBS Emmy Nominations LGBT Anna Paquin crossover TIFF FXX Valentine's Day Polls and Games Freeform Best and Worst spanish Netflix Television Critics Association Comedy Central critics Crunchyroll Star Trek YouTube Red HBO Go Stephen King E3 richard e. Grant politics cats USA dragons GoT based on movie cartoon technology 20th Century Fox witnail 2019 Britbox Box Office Interview VOD Pop green book Walt Disney Pictures screenings BBC America batman boxoffice BBC Podcast Western foreign fast and furious Nickelodeon Masterpiece composers christmas movies book X-Men Cannes GIFs political drama Holidays revenge football crime thriller nature free movies Paramount Network supernatural Music crime VH1 diversity See It Skip It Avengers E! Lifetime Captain marvel die hard directors popular Certified Fresh parents Brie Larson Trivia comedies animated ID stand-up comedy Action Nominations screen actors guild vampires dramedy SXSW dogs The Arrangement heist movie spanish language Amazon cancelled Exclusive Video stoner MSNBC OneApp video YouTube Premium sequels breaking bad worst National Geographic TV renewals mission: impossible Sundance elevated horror Watching Series Ghostbusters Film HBO Christmas TCA Winter 2020 Starz Election 2015 Rocketman Tubi zero dark thirty Reality Competition Sundance TV jurassic park Family San Diego Comic-Con BET blockbuster Superheroe TCA 2017 sports Hear Us Out Mary poppins cooking 24 frames kong hist DGA Binge Guide kaiju binge canceled TV shows slashers Baby Yoda Alien remakes child's play scary movies DirecTV ITV anthology Funimation movies Disney Plus TCA Awards Bravo natural history Black Mirror romance scorecard chucky CNN deadpool hispanic Nat Geo Turner PaleyFest blockbusters Apple TV+ new star wars movies Hallmark superhero Cosplay ABC Family CW Seed game of thrones LGBTQ spain australia Schedule Esquire ghosts HBO Max APB Oscars discovery rom-coms Fall TV NYCC king kong President Martial Arts tv talk Rock 4/20 talk show 93rd Oscars Disney Amazon Prime women mockumentary trailers Tomatazos comic books Countdown toy story comiccon pirates of the caribbean spy thriller Unbreakable Kimmy Schmidt Red Carpet Holiday franchise boxing Marvel Columbia Pictures TruTV travel universal monsters stop motion The Purge Netflix Christmas movies Sundance Now Teen CBS obituary 21st Century Fox twilight disaster 2017 jamie lee curtis nbcuniversal biography Winners TCA Adult Swim harry potter Rom-Com 2021 Shondaland dceu sitcom The Walking Dead Marathons IFC Broadway Musicals Winter TV Pixar Elton John Television Academy FX BET Awards cancelled TV series YA Crackle Writers Guild of America award winner Logo Animation Black History Month 2020 New York Comic Con kids police drama Food Network golden globes Dark Horse Comics History aliens james bond documentary Academy Awards First Reviews Character Guide nfl docudrama Star Wars Warner Bros. Pet Sematary RT History Fantasy casting historical drama halloween tv halloween Kids & Family Fox Searchlight Turner Classic Movies GLAAD transformers laika Apple TV Plus Mary Poppins Returns adventure Pride Month saw Apple theme song telelvision godzilla Lucasfilm justice league cinemax cults The Academy Quiz IFC Films Lionsgate Spring TV Mudbound versus Pop TV Spectrum Originals toronto television Toys golden globe awards Disney Channel high school Travel Channel BBC One dark series TNT Rocky Epix Heroines MCU USA Network ViacomCBS what to watch movie Discovery Channel monster movies renewed TV shows Awards anime Song of Ice and Fire Video Games CBS All Access TV TV Land Disney+ Disney Plus razzies robots asian-american