Weekend Box Office

Box Office: Moana Coasts to Spectacular Thanksgiving Opening

Fantastic Beasts falls to second, old-fashioned spy thriller Allied debuts at #4, and Bad Santa 2 stumbles into #8.

by | November 27, 2016 | Comments

moana-bo

This weekend, for the first time in eight years, a new release ruled the Thanksgiving holiday frame as Disney’s animated comedy Moana pulled in moviegoers from coast to coast debuting to an estimated $55.5M over the Friday-to-Sunday period and a sensational $81.1M across the five-day span starting on Wednesday. It was the second largest Thanksgiving weekend opening of all-time behind only the studio’s own Frozen which did $93.6M over five days in 2013.

Packed with humor, adventure, songs, and the voice of Dwayne Johnson, Moana scored rave reviews from critics across the board making it appealing to parents and kids. The Disney marketing machine was working overtime and brand partners helped boost the hype too. Moviegoers loved what they got and spread positive buzz since the mid-week launch. The CinemaScore grade was a nice A for the PG-rated pic.

Studio data showed that the crowd was 55% female and 57% under 25. With no major toon competition until Christmas weekend, Moana certainly has the potential to reach beyond the $200M domestic mark and maybe much more if it can hold on through the end-of-year holidays. Since 2009, the Thanksgiving frame was ruled each year by films from the Twilight, Hunger Games, or Harry Potter franchises which all opened on the weekend before the holiday. The demigod flick has broken that streak.

Most overseas territories will launch next weekend, in late December, or in January but China did open this weekend with $12.3M in three days. That’s half of Zootopia‘s opening there from earlier this year, but the country did force Moana to open head-to-head against Fantastic Beasts this weekend splitting up ticket buyers.

Speaking of which, Fantastic Beasts and Where to Find Them slipped one spot to take second place, grossing an estimated $45.1M in its second weekend of play. The Warner Bros. tentpole dropped 39% which was an impressive hold. Literary-based epics ruling Thanksgiving in their sophomore sessions over the past seven years all saw drops in the 50% to 70% range. Those were all sequels and more front-loaded, but Beasts is a major franchise film with a built-in fan base so its hold was something Warner Bros. can be happy with. The Newt Scamander film boosted its domestic cume to $156.2M after ten full days and looks to finish in the $240M neighborhood. The next two weeks will see relatively low competition before Rogue One arrives to decimate all competition.

Fantastic Beasts packed a punch overseas, pulling in a hefty $132M this weekend led by China’s opening of $41.1M over three days and Japan’s $15.5M over five days. All major global markets are now playing the film and the worldwide tally has climbed to $473.7M on its way to $800M or more. A pretty standard 67% has come from international markets. Four more installments for this franchise are in the works with the next launching in November 2018.

Marvel took third place with its super hero smash Doctor Strange, which grossed an estimated $13.4M, down 25%, smashing the double century mark in the process with a new domestic cume of $205.1M. It is the tenth film from the 14-pic Marvel Cinematic Universe to break $200M and will surpass Thor: The Dark World later this week on its way to a final of about $230M. Strange saw its overseas gross climb to $410.9M as the global tally hit $616M on its way to the $700M area.

Brad Pitt landed in fourth place with his new wartime drama Allied, which bowed to an estimated $13M over three days and $18M over the long five-day holiday span. The R-rated film averaged a mild $4,114 from 3,160 locations over the Friday-to-Sunday session and did not reach the levels of many of Pitt’s other starring vehicles. Reviews were mixed and much of the talk surrounding the movie was about how it may have led to the destruction of the mighty Brangelina empire. Studio data showed an even split with males edging out females at 51%. 85% were over age 25 and audiences were only mildly happy as evidenced by the B CinemaScore grade. The $85M-budgeted film will need to pull in big overseas numbers to break even.

Enjoying the smallest dip in the top ten was Paramount stablemate Arrival, which took in an estimated $11.3M in its third round easing a scant 7%. The sci-fi drama has banked $62.4M to date and may hit $80M. The toon Trolls saw some of its audience taken away to the South Pacific this weekend so it witnessed a 41% slide to an estimated $10.3M. The Fox release has grossed $135.1M so far and is one week away from surpassing the $143.5M of the last DreamWorks Animation film Kung Fu Panda 3 from January. Worldwide sits at $291M.

The raunchy comedy sequel Bad Santa 2 found no takers as it hit multiplexes 13 years after its predecessor. Broad Green grossed an estimated $6.1M from 2,920 theaters for a weak $2,091 average and only $9M across the five-day holiday period. Reviews were bad and interest from fans was not high to begin with for the R-rated laugher.

Universal’s comedy Almost Christmas dropped only 22% to an estimated $5.7M for a new cume of $34.8M. The Mel Gibson-directed soldier story Hacksaw Ridge slipped only 18% to an estimated $5.5M giving Lionsgate $52.2M to date. Rounding out the top ten was the teen comedy The Edge of Seventeen which fell 38% to an estimated $3M for only a $10.3M sum for STX.

Audiences had no interest in Warren Beatty’s passion project Rules Don’t Apply which was given a wide release in 2,382 locations but came up with a measly $1.6M over three days, according to estimates, for a disastrous $661 average. It was the worst opening weekend average this year for any film debuting in 2,000+ theaters, and surely one of the lowest of all-time too.

More awards contenders platformed in New York and Los Angeles. The Weinstein Co. opened Lion, starring Dev Patel and Nicole Kidman to an estimated $128,000 from four houses for a $32,000 average while EuropaCorp saw a $21,000 average for its Jessica Chastain pic Miss Sloane which collected an estimated $63,000 from three sites. Both opened on Friday and will expand in December. Reviews were mostly good for each.

The top ten films grossed an estimated $168.8M which was up 1% from last year’s holiday when The Hunger Games: Mockingjay Part 2 stayed at number one with $52M; and up 11% from 2014 when Mockingjay Part 1 remained in the top spot with $57M.

Follow Gitesh on Twitter.

Tag Cloud

Ghostbusters X-Men Toys serial killer zero dark thirty reboot 20th Century Fox movie golden globes supernatural justice league streaming binge Election Grammys movies Sundance TV Vudu romantic comedy Video Games First Reviews Captain marvel Disney streaming service spanish language free movies Rock APB Song of Ice and Fire cancelled TV series TV Land RT21 Superheroes OneApp Trivia blaxploitation Action President Warner Bros. A24 Musicals Cannes 21st Century Fox RT History Tumblr Columbia Pictures Paramount 2017 Logo Shudder zombie Interview hispanic ITV Showtime hist dragons Thanksgiving romance Spectrum Originals finale Hallmark PaleyFest witnail Animation The Purge Nickelodeon 24 frames psycho 007 disaster Disney+ Disney Plus Infographic Heroines medical drama MCU ESPN FX slashers BBC foreign 71st Emmy Awards Marvel Opinion IFC National Geographic NYCC Best and Worst Watching Series Mystery Stephen King Crackle Martial Arts teaser Comedy dc Mindy Kaling LGBT Kids & Family SXSW Awards Tour Netflix Christmas movies ratings Amazon Prime cars Set visit TLC natural history YouTube Premium Red Carpet war Disney Channel TV cartoon science fiction indie psychological thriller adaptation Music Apple Disney Plus Drama festivals Apple TV+ singing competition Polls and Games Walt Disney Pictures GIFs Television Academy breaking bad Women's History Month Classic Film robots Biopics award winner animated Rocketman TCA Winter 2020 christmas movies Rocky Food Network comiccon latino Arrowverse Quiz CW Seed travel Horror Baby Yoda Mary poppins Emmy Nominations TIFF Winners spinoff Sci-Fi elevated horror BET ABC Family Masterpiece Hulu Star Trek Sneak Peek LGBTQ Endgame diversity TCM Lionsgate 2019 true crime Film OWN Film Festival composers blockbuster Marathons renewed TV shows Cosplay cats canceled TV shows Star Wars Photos El Rey werewolf TCA YA Crunchyroll green book crime drama Marvel Studios Pet Sematary boxoffice cancelled Britbox Comedy Central joker cooking discovery directors quibi jamie lee curtis what to watch Pixar Starz Nominations Valentine's Day space Writers Guild of America period drama Reality Competition Shondaland Reality 2016 sag awards HBO Max A&E cinemax Fox News FOX crime Epix vampires Dark Horse Comics ABC Black Mirror Nat Geo police drama Apple TV Plus harry potter anime Unbreakable Kimmy Schmidt Spike independent political drama SundanceTV Premiere Dates Oscars Trailer rotten movies we love cancelled TV shows Lifetime screen actors guild television TruTV VICE FXX documentary Western cults versus Calendar historical drama Teen Summer VH1 based on movie anthology Sundance children's TV PBS transformers Christmas Syfy Awards Chernobyl strong female leads Spring TV Emmys Holiday Elton John The Arrangement Countdown DC Comics talk show Avengers Disney video dramedy facebook Fall TV DC streaming service Adult Swim The Walking Dead E3 Academy Awards Box Office south america Ovation docudrama Mary Tyler Moore HBO IFC Films 2018 CNN Pirates New York Comic Con YouTube CBS thriller adventure Pop NBC book Tomatazos Comics on TV spider-man WGN Country MTV revenge Fantasy Character Guide aliens Mary Poppins Returns SDCC social media Creative Arts Emmys Schedule Superheroe TV renewals Chilling Adventures of Sabrina Cartoon Network TNT 2020 Pride Month Tubi sports Amazon Mudbound GLAAD sitcom Rom-Com doctor who Turner Classic Movies See It Skip It TCA 2017 Podcast Family Extras Lucasfilm ghosts toy story USA USA Network richard e. Grant E! canceled batman San Diego Comic-Con nature sequel Universal American Society of Cinematographers Sony Pictures technology Holidays Hallmark Christmas movies CBS All Access Sundance Now GoT halloween History series Freeform comic Comic Book zombies Super Bowl crossover Year in Review spy thriller Discovery Channel Binge Guide Esquire politics game show unscripted TBS 45 comics biography stand-up comedy BBC America miniseries screenings spain WarnerMedia 2015 cops Paramount Network name the review casting The CW kids Turner Bravo DC Universe Trophy Talk Winter TV YouTube Red The Witch MSNBC Lifetime Christmas movies theme song tv talk Musical Netflix Marvel Television CMT mutant Anna Paquin mockumentary Certified Fresh cancelled television AMC DGA Brie Larson dceu Ellie Kemper First Look crime thriller game of thrones DirecTV Acorn TV Peacock Tarantino Amazon Prime Video