A terrorist attack is played out through multiple perspectives in the high-octane political thriller Vantage Point which leads the four-pack of new openers which also includes three small comedies. Sony will score its first number one hit since October with this star-driven actioner which boasts a cast that features Dennis Quaid, Forest Whitaker, Sigourney Weaver, Matthew Fox, and William Hurt. The PG-13 pic has the biggest marketing and distribution push of any new release this weekend so a comfortable lead over its competitors should be expected. None of the actors are guaranteed box office sensations, but together they equal one big bankable A-lister.
Adults will make up the primary age group and appeal seems strong to both males and females. The intriguing style of the film will make it stand out from the crowd, although fellow action options Jumper and Fool’s Gold will provide some competition. Plus many adults will be preoccupied with their last chance to see the Oscar nominees before Sunday night’s big show. The five Best Picture candidates banked $14M over Presidents’ Day weekend. Vantage Point should play to the same folks that came out for other star-driven non-special effects action and suspense pics from this time of year like Sahara ($18.1M), The Interpreter ($22.8M) and Premonition ($17.6M). Attacking over 3,000 locations, Vantage Point could open to about $21M this weekend.
The Spiderwick Chronicles got off to a solid start last weekend as the only major offering for families and with no new kidpics entering the scene, a smaller decline is assured. Sophomore drops for Disney’s own Presidents’ Day weekend films from the past two years were 37% for Bridge to Terabithia and 21% for 2006’s Eight Below. Spiderwick could fall in between with a 30% fall giving Paramount $13M for the frame and $44M after eleven days.
Following a potent debut, Step Up 2 The Streets will suffer a sizable drop. The dance sequel may lose 45% of its take and gross $10M pushing the eleven-day cume to $42M. Warner Bros. should see its comedy adventure Fool’s Gold drop by 35% to around $8M. Total would climb to $54M.
LAST YEAR: Spending its second weekend on top, Sony’s Ghost Rider starring Academy Award winner Nicolas Cage fell hard but still pulled in $20.1M to top the box office over Oscar weekend. Jim Carrey gave horror a chance with The Number 23 and debuted in second with a solid $14.6M bow. The New Line release eventually grossed $35.2M and was the first of many thrillers in 2007 that marked major Hollywood stars doing their first scary movies. Disney’s Bridge to Terabithia slipped one spot to third with $14.2M in its sophomore frame. Fox’s comedy Reno 911!: Miami debuted in fourth with $10.3M representing half of its eventual $20.3M final tally. Fellow comedy Norbit rounded out the top five with $9.8M in its third session. Opening at the lower rungs of the top ten were the Billy Bob Thornton drama The Astronaut Farmer with $4.5M and the slave trade drama Amazing Grace with $4.1M from a more limited release. Totals reached $11M for Warner Bros. and $21.3M for Goldwyn/Roadside Attractions.
Author: Gitesh Pandya, www.BoxOfficeGuru.com