Weekend Box Office

Box Office Wrapup: New Films No Match For Scary Shia

by | April 22, 2007 | Comments

In the battle of the single-word-titled thrillers, "Fracture" beat out "Vacancy" but neither could dislodge "Disturbia" from the number one spot this weeend. It was mostly a sluggish frame at the North American box office as the top ten slumped to its third worst level of 2007.

The courtroom thriller "Fracture" and the action-comedy "Hot Fuzz" both opened to respectable results while the horror pic "Vacancy" and the drama "In the Land of Women" generated little excitement.

Shia LaBeouf enjoyed his first back-to-back stint in the top spot with the suspense hit "Disturbia" which held up well in its sophomore frame grossing an estimated $13.5M. Off only 39%, the Paramount release of a DreamWorks production averaged a solid $4,464 from 3,015 sites. Teen-oriented thrillers typically fall by more than 50% on the second session. Produced for a mere $23M, "Disturbia" has grossed an impressive $40.7M in its first ten days and could be headed for a $65-70M finish.

Leading the weekend’s crop of new movies was the murder thriller "Fracture" as ticket buyers spent an estimated $11.2M watching Anthony Hopkins and Ryan Gosling go at it. The R-rated film from New Line averaged a solid $4,574 per theater from 2,443 sites. Reviews were mostly good which helped since the film skewed to a mature adult audience.

Will Ferrell scored the third $100M blockbuster of his career, and second in nine months, with "Blades of Glory" which ranked third in its fourth weekend with an estimated $7.8M. Down 44%, the Paramount title is still the widest release in the marketplace with 3,459 locations and the cume has hit $101.1M. The comedy star’s other trips to the century club in a lead role were with 2003’s "Elf" ($173.4M) and last summer’s "Talladega Nights" ($148M).

Opening weaker than expected in the fourth slot was the horror entry "Vacancy" with only $7.6M, according to estimates. The R-rated pic about a couple stranded in a motel where videotaped killings take place averaged a mild $2,979 from 2,551 playdates. Luke Wilson and Kate Beckinsale star in the Sony release. Fright fatigue may have hurt "Vacancy"’s opening as the $19M-budgeted film was the fourth scary flick this month to be aimed at moviegoers. Young adults made up most of the audience as studio research showed that 66% of the crowd was under the age of 25 and 52% was female. "Disturbia"’s better-than-expected hold also made an impact.

Disney followed in fifth with the animated hit "Meet the Robinsons" which grossed an estimated $7.1M in its fourth frame, down 43%, for a total of $82.2M.

Shooting up the best average among all wide releases in the marketplace was the new British action-comedy "Hot Fuzz" which premiered to an estimated $5.8M from 825 theaters for a potent $7,075 per venue. The R-rated buddy cop flick from the creative team behind 2004’s cult hit "Shaun of the Dead" earned glowing reviews and tapped into a built-in audience of fans. "Fuzz" outgunned "Shaun" in all ways beating the latter’s September 2004 bow which delivered $3.3M from 607 theaters for a $5,487 average. Produced for $16M, "Hot Fuzz" has already grossed an impressive $48.5M overseas including $41M from the United Kingdom.

The Ice Cube comedy sequel "Are We Done Yet?" dropped two spots to seventh with an estimated $5.2M in its third weekend. Sony’s family pic fell 42% and raised its sum to $39.6M.

Close behind in eighth was the new chick flick "In the Land of Women" which opened poorly with an estimated $4.9M from 2,155 theaters. Averaging a weak $2,281 per location, the PG-13 film stars Adam Brody as a young man who meets a houseful of women when caring for his sick grandmother. "Women" was the fifth wide opener of the past two weeks to fail to reach a $3,000 average in its debut frame.

Rounding out the top ten were two films that that have been showing how differently starpower can affect the box office. The Halle BerryBruce Willis thriller "Perfect Stranger" collapsed in its second weekend and tumbled 63% to an estimated $4.1M. With only $18.1M locked up in ten days, Sony should find its way to roughly $25M followed by a quick trip to DVD. On the other hand, Buena Vista’s blockbuster comedy "Wild Hogs" starring Tim Allen and John Travolta remained in the top ten for the eighth consecutive weekend with an estimated $2.9M, off 39%, boosting the cume to $156.2M. It is the highest-grossing non-Spartan film of the year.

Four films fell out of the top ten this weekend. The year’s biggest smash "300" dropped 49% to an estimated $2.3M in its seventh adventure and lifted its staggering domestic total to $204.7M. Budgeted at only $60M, the stylish war epic should end its North American run with an amazing $207-210M. That would amount to nearly three times its opening weekend gross which is rare these days for effects-driven action films that debut with monster bows. "300"’s legs have been strong overseas too where it has tallied $216.8M for a mammoth global gross of $421M and counting.

Other R-rated films suffered horrendous drops as they tumbled out of the top ten. Losing two-thirds of its audience was Fox’s adventure "Pathfinder" which grossed an estimated $1.7M in its second weekend. The Viking pic has collected a puny $8M in ten days and looks headed for a wimpy $10M finish. Maybe casting some Spartans would have helped.

Hilary Swank’s horrorfest "The Reaping" grossed an estimated $1.6M, down 65%, boosting the mild cume to $22.7M. The $53M double feature "Grindhouse" crashed 68% in its third try and took in an estimated $1.4M putting its 17-day take at $22.7M as well. Both films should end up in the $25M vicinity.

Miramax expanded its Richard Gere drama "The Hoax" from 413 to 1,069 theaters but saw weekend sales slip 11% to an estimated $1.3M. The average was diluted down to a poor $1,216 as the cume inched up to only $5.1M.

In limited release, Paramount Vantage widened its Molly Shannon pic "Year of the Dog" from seven to 33 sites and grossed an estimated $139,000 for a $4,200 average. Cume sits at $280,000 with more cities being added this Friday. Fox Searchlight’s "The Namesake" collected an estimated $765,000 from 327 locations in its seventh weekend averaging $2,339 for a cume of $9.8M to date.

The top ten films grossed an estimated $70.1M which was down an unsettling 26% from last year when "Silent Hill" opened at number one with $20.2M; and off 10% from 2005 when "The Interpreter" debuted on top with $22.8M.

Author: Gitesh Pandya, www.BoxOfficeGuru.com

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