Weekend Box Office

Box Office Guru Wrapup: Unknown Opens Atop 4-Day Presidents' Day BO

A moment of Unknown quality in American cinematic history.

by | February 22, 2011 | Comments

Liam Neeson’s latest European-set single-word-titled action thriller

Unknown debuted at number one over the long four-day Presidents’ Day

frame while the hit 3D toon Gnomeo & Juliet gave the Oscar-nominated

star a run for his money thanks to terrific staying power that allowed it

to follow close behind in second. The sci-fi alien flick I Am Number

Four debuted in third place while fellow newcomer Big Mommas: Like

Father, Like Son launched in fifth with each averaging roughly $7,000.

Overall ticket sales fell behind the same holiday frames from the last two

years. It was the first Presidents’ Day weekend in five years with no films

breaking $30M.

Debuting to an estimated $25.6M over the Friday-to-Monday holiday span,

Neeson’s Unknown took the top spot and averaged a solid $8,419 over

four days from 3,043 sites. The PG-13 film about an American in Berlin

whose identity has been taken after a car accident leaves him in a coma

played to a mature adult crowd and performed much like his 2009 sleeper hit

Taken which opened on top over Super Bowl weekend to $24.7M over three days

ahead of a $145M run. With Oscar-nominated dramas being the only other

films playing to the over-30 set in recent weeks, Unknown arrived as an

exciting-looking alternative with a well-liked star. Reviews were mixed but

on the same level as those for Taken.


Jumping up one spot to number two was the animated hit Gnomeo &

Juliet which dipped to an estimated $24.8M over four days. With strong

word-of-mouth, more kids available because of the school holiday, and no

competition from any other kidpics, Gnomeo held up incredibly well pushing

its 11-day total to $55.8M and now seems likely to break the $100M mark.

Gnomeo actually beat Unknown on Monday with estimated one-day sales

of $5.6M vs. $3.9M.


The sci-fi actioner I Am Number Four, Disney’s first release of a

DreamWorks production, opened in third place with an estimated $22.6M

playing to teens and young adults. Averaging a decent $7,166 from 3,154

locations, the PG-13 adaptation of the popular novel featured no major

stars and relied on fans of the book and on teens interested in a high

school tale. Reviews were not too kind. It was expected by many to open at

number one.


Dropping from first to fourth in its second weekend was the Adam

Sandler-Jennifer Aniston comedy Just Go With It which grossed an

estimated $21.7M. Sony’s latest pic from the bankable funnyman upped its

sum to $64.3M in ten days and has a good shot of hitting $100M. That would

allow Sandler to claim nine-digit hits in nine of the last ten years.

Martin Lawrence’s return to the fat suit brought him a fifth place debut

for the Fox comedy sequel Big Mommas: Like Father, Like Son which

grossed an estimated $19M over four days. Averaging $6,735 from 2,821

locations, the PG-13 film fell well short of the three-day $25.7M opening

of Big Momma’s House from June 2000 as well as the $27.7M of its

followup in January 2006. The new Momma, which features

second-generation cross-dressing, was not screened for critics by their

deadlines, but once reviews started appearing they were among the worst for

any film in months.

Justin Bieber: Never Say Never fell 55% in its sophomore frame which

was not too bad given that it is a 3D concert biopic meant to draw

hysterical fans upfront. Paramount kept the publicity attacks going past

the opening weekend allowing the 11-day total to climb to $51.4M. Produced

for just $13M, the G-rated pic looks set to finish its run with $70M or so.


Oscar favorite The King’s Speech crossed the $100M mark this weekend

and enjoyed another remarkable hold dipping to an estimated $7.9M. That

pushed the cume for The Weinstein Co. to a stellar $104.7M with $125M or

more possible by the end of the run. Sony’s college thriller The

Roommate followed with an estimated $4.5M for a $33.1M total.


Audiences fled from Channing Tatum as his historical action epic The

Eagle tumbled to an estimated $4.3M for a weak tally of $15.8M after 11

days for Focus. Natalie Portman rounded out the top ten with her comedy

No Strings Attached which took in an estimated $3.7M for $66.6M to

date. Her Oscar contender Black Swan broke the $100M barrier right

before the start of the weekend.

The top ten films over four days grossed an estimated $150.7M which was

down 29% from last year’s Presidents’ Day frame when Valentine’s Day

opened in the top spot with $63.1M over four days; and down 14% from 2009’s

holiday when Friday the 13th debuted at number one with $43.6M.

Author: Gitesh Pandya, Box Office Guru!

Tag Cloud

psychological thriller Amazon Studios superman cults book The Arrangement supernatural werewolf Hulu BBC America Sneak Peek Ghostbusters The Academy Crunchyroll Winter TV Adult Swim LGBT Pop Crackle APB halloween TNT Interview Nickelodeon FXX Trivia medical drama french Fox Searchlight Fantasy ratings AMC Mary Tyler Moore ID theme song Warner Bros. Shondaland Alien Mystery cancelled venice films cartoon El Rey book adaptation Polls and Games Christmas blockbusters comics award winner ABC Signature halloween tv Anna Paquin hispanic Elton John south america hidden camera slashers video BBC One Paramount 2016 Cannes Song of Ice and Fire crossover Turner MSNBC GLAAD spain ITV telelvision romance obituary Discovery Channel See It Skip It festivals Epix TCA Winter 2020 DC Comics Heroines heist movie Superheroe 93rd Oscars period drama Showtime classics Nominations saw boxoffice Television Academy tv talk sequel TruTV biography worst movies VOD spinoff Cartoon Network streaming Tumblr chucky aliens Premiere Dates festival space dc Musicals Film breaking bad 2018 australia Watching Series Oscars USA Network Set visit 2021 Vudu VICE king kong Sony Pictures Apple TV+ toronto strong female leads Lifetime Christmas movies First Look Drama based on movie rom-coms criterion Columbia Pictures superhero Lionsgate universal monsters Awards Freeform The Walking Dead Shudder Marathons YouTube Red PBS Fox News E! CW Seed Comedy Central cats video on demand Box Office joker richard e. Grant war Stephen King trailers docuseries cops American Society of Cinematographers New York Comic Con TCA documentary Biopics Reality Competition History Dark Horse Comics social media disaster binge canceled psycho Kids & Family Broadway Creative Arts Emmys Holidays HBO Election hist thriller Hallmark Mary Poppins Returns dark Star Wars adventure TCA 2017 Sci-Fi YA docudrama Marvel sag awards harry potter Travel Channel Disney+ Disney Plus TLC IFC Family Emmys National Geographic game show Lucasfilm comic 2019 Classic Film Amazon Prime Video unscripted technology discovery movie japanese 71st Emmy Awards Animation ghosts San Diego Comic-Con TCM Universal BET deadpool Legendary kong TV Land batman canceled TV shows a nightmare on elm street comic books Ovation Paramount Plus The Witch documentaries Film Festival Captain marvel zombies miniseries directors Mary poppins historical drama Disney Channel Tomatazos cancelled television Winners true crime nfl Starz screen actors guild scorecard archives Unbreakable Kimmy Schmidt new star wars movies green book cars sports toy story anime LGBTQ Spring TV singing competition jamie lee curtis emmy awards worst movies Trophy Talk series crime thriller TCA Awards Music Endgame Peacock OneApp BBC 99% ABC Family political drama TV A&E ViacomCBS Spike The Walt Disney Company RT History all-time Mindy Kaling justice league 20th Century Fox Superheroes Black Mirror Comedy YouTube Premium Masterpiece VH1 X-Men Acorn TV 2015 football 007 Logo reviews WarnerMedia The Purge Musical Food Network SDCC police drama Awards Tour natural history Rom-Com First Reviews Opinion pirates of the caribbean best Baby Yoda Pet Sematary CNN stop motion NYCC black concert boxing Turner Classic Movies satire BET Awards TV renewals Rock cancelled TV shows Calendar YouTube Syfy screenings Disney Plus dramedy Countdown golden globe awards spanish language die hard facebook CBS All Access Martial Arts 21st Century Fox sitcom spider-man Horror franchise Pride Month SundanceTV MCU casting E3 Nat Geo diversity zombie 2020 transformers Apple TV Plus children's TV asian-american TBS Comics on TV comiccon Tarantino Marvel Studios rotten witnail MTV kaiju science fiction RT21 Sundance Now dogs Mudbound robots FOX HBO Go ESPN james bond Lifetime christmas movies Avengers PlayStation cancelled TV series Fall TV blaxploitation Disney monster movies Amazon laika fresh latino razzies versus high school The CW composers 4/20 Arrowverse NBC Year in Review Rocky mutant SXSW Walt Disney Pictures GIFs Thanksgiving elevated horror finale politics parents A24 child's play HBO Max indiana jones Paramount Network name the review blockbuster Certified Fresh spanish Cosplay OWN news mockumentary mission: impossible Schedule DirecTV golden globes comedies Holiday DGA Toys travel jurassic park stand-up comedy anthology foreign spy thriller Podcast Apple Comic Book Trailer Tubi Funimation Pixar Binge Guide independent Best and Worst CBS dragons Pirates serial killer President teaser BAFTA Country nature Infographic Star Trek Rocketman TV One game of thrones Netflix Christmas movies Esquire Ellie Kemper DC streaming service Super Bowl Photos Teen Amazon Prime reboot Chilling Adventures of Sabrina doctor who Women's History Month cooking WGN Summer Character Guide Pop TV GoT rotten movies we love kids what to watch Action quibi nbcuniversal CMT critics women fast and furious scary movies revenge Britbox USA vampires FX Spectrum Originals godzilla Writers Guild of America crime TIFF talk show romantic comedy Grammys crime drama DC Universe Hallmark Christmas movies Chernobyl free movies animated zero dark thirty Sundance TV ABC twilight Bravo 45 Hear Us Out remakes Exclusive Video Western 2017 Marvel Television Quiz PaleyFest Netflix prank dceu renewed TV shows Academy Awards Valentine's Day Red Carpet sequels Black History Month Sundance hollywood Reality indie 72 Emmy Awards popular 24 frames cinemax Extras Disney streaming service Video Games IFC Films stoner italian FX on Hulu Television Critics Association adaptation television Emmy Nominations rt archives Brie Larson 78th Annual Golden Globe Awards