Weekend Box Office

Box Office Guru Wrapup: Shutter Island Takes the Weekend

Scorsese scores the second highest opening of the year.

by | February 21, 2010 | Comments

Martin Scorsese and Leonardo DiCaprio scored the biggest openings of their careers with the psychological thriller Shutter Island, the fourth teaming between the two men, which easily led the North American box office. With no other films debuting in wide release, the rest of the top ten was filled with holdovers, most of which dropped by more than 50% from last weekend’s record holiday session. The top ten films beat out year-ago levels, however the Top 20 fell behind last year’s performance due to the current marketplace’s lack of depth.

[rtimage]MapID=1198124&MapTypeID=2&photo=13&legacy=1[/rtimage]

Moviegoers spent the weekend with the criminally insane as the mystery thriller Shutter Island debuted at number one with an estimated $40.2M. Paramount launched the R-rated film in 2,991 theaters and averaged a strong $13,440 per site. Previous bests for the men were $26.9M for the director’s The Departed and $30.1M for the actor’s Catch Me If You Can. Last August, the studio surprised the industry by moving Shutter from October 2 (the same slot that worked wonders for Departed) to this current weekend. While the date change took the film out of this winter’s awards season, it allowed the pic to squeeze more value from its marketing materials. Plus the studio was able to run a very well-received TV spot during the Super Bowl two weeks ago to help heighten excitement.

Shutter Island scored the ninth biggest opening in February and the fourth best for an R-rated film. It was also the second highest for 2010 behind just Valentine’s Day from last weekend. Studio research showed that the $75M production played evenly among males and females as well as with those over and under 25. Reviews were good overall but critics were not ecstatic. Scorsese’s films have typically been more artsy and have almost always debuted to less than $12M from more narrow releases. Shutter was a more commercial vehicle and was sold as a mainstream thriller from an Oscar-winning filmmaker which was all that was needed to convince ticket buyers.

[rtimage]MapID=1219218&MapTypeID=2&photo=53&legacy=1[/rtimage]

After a huge top spot debut, the romantic comedy Valentine’s Day couldn’t score a second date with audiences as the Warner Bros. release tumbled by a disturbing 70% to an estimated $17.2M. But it was still a good showing for a film of its type in the sophomore frame and helped to boost the ten-day tally to a solid $87.4M. Much of the decline was due to Sunday’s take which fell sharply from last Sunday which was Valentine’s Day. Compared to last weekend’s daily grosses, the PG-13 film dropped 61% on Friday, 60% on Saturday, but a steep 82% on Sunday. A final tally of $120-130M seems likely.

[rtimage]MapID=1194501&MapTypeID=2&photo=7&legacy=1[/rtimage]

The unstoppable Na’vi pic Avatar climbed one spot to third with an estimated $16.1M, off only 32%, boosting the record-shattering total to $687.8M. James Cameron is on track to score the first-ever $700M-grossing blockbuster by next Sunday, the last day of February.

Fox claimed fourth place too with the fantasy adventure Percy Jackson & The Olympians which dropped 51% to an estimated $15.3M in its second round. The PG-rated effects pic has banked $58.8M in ten days and has a shot at breaking the $100M mark by the end of its run. Universal’s monster flick The Wolfman suffered a 69% fall to an estimated $9.8M and lifted its cume to $50.3M in ten days. Produced for over $100M, the R-rated thriller should finish with around $70M.

[rtimage]MapID=1220192&MapTypeID=2&photo=9&legacy=1[/rtimage]

Former chart-topper Dear John ranked sixth with an estimated $7.3M, off 55%, giving Sony $66M to date. Playing to a slightly different audience, The Tooth Fairy slipped only 26% to an estimated $4.5M for a $49.9M sum for Fox.

The studio’s fourth title in the top ten came from Fox Searchlight’s Oscar contender Crazy Heart which dipped only 29% to an estimated $3M for a $21.6M total thus far. John Travolta’s From Paris With Love dropped 55% to an estimated $2.5M while Mel Gibson’s Edge of Darkness fell 54% to an estimated $2.2M. Cumes stand at $21.2M and $40.3M, respectively.

[rtimage]MapID=10012063&MapTypeID=2&photo=10&legacy=1[/rtimage]

It was an eventful weekend for director Roman Polanski who is currently under house arrest in Switzerland. His newest film The Ghost Writer won him the Silver Lion award for best director at the Berlin International Film Festival and also generated a muscular platform launch in the United States with an estimated $179,000 from just four theaters for a sizzling $44,750 average. Bowing in only two locations a piece in New York and Los Angeles, Summit’s PG-13 film starring Pierce Brosnan, Ewan McGregor, Kim Cattrall, and Tom Wilkinson earned strong reviews but just a moderate B+ CinemaScore from ticket buyers. Ghost expands into ten more markets on Friday as it continues to roll out across the country.

The top ten films grossed an estimated $118.1M which was up 5% from last year when Madea Goes To Jail opened in the top spot with $41M; and up 39% from 2008 when Vantage Point debuted at number one with $22.9M.

Tag Cloud

Hallmark sequel Calendar Star Wars game show Unbreakable Kimmy Schmidt a nightmare on elm street cars 2015 spider-man The Purge RT21 Quiz Teen kids TCA 2017 rotten Nominations TV renewals 99% 21st Century Fox 20th Century Fox Amazon Prime Video crime thriller TCM war Showtime Toys period drama Film based on movie anthology Spectrum Originals Awards Tour Cosplay streaming Photos MTV miniseries Rock Adult Swim VH1 Lifetime Christmas movies Watching Series VOD historical drama Hear Us Out Stephen King Turner Classic Movies YouTube south america WarnerMedia romance Nat Geo Heroines Television Academy Tarantino Chernobyl TV Ghostbusters CMT joker IFC spanish Chilling Adventures of Sabrina satire biography See It Skip It twilight BBC One The Walking Dead christmas movies comic Family Rocketman best blaxploitation screen actors guild Anna Paquin Avengers worst Mystery A&E critics AMC CBS All Access dragons political drama binge quibi Certified Fresh Logo Pop Captain marvel slashers Lionsgate Tumblr all-time San Diego Comic-Con fast and furious Binge Guide Comic Book 4/20 tv talk renewed TV shows Amazon Studios Bravo remakes Sundance TV 45 crime festivals Amazon Prime robots name the review Apple TV Plus Schedule First Look unscripted harry potter Holiday anime GIFs series Comedy dceu Winners Disney streaming service cancelled talk show franchise Election Horror Disney Channel Reality Sci-Fi Crunchyroll canceled Pride Month child's play dogs TCA Winter 2020 Fall TV Starz Biopics Superheroe 007 BAFTA APB Crackle GLAAD Character Guide Martial Arts Western Marvel Television Sony Pictures Spike james bond Netflix aliens TCA SDCC reviews American Society of Cinematographers TNT Black Mirror zombie comedies spy thriller Fantasy Academy Awards Extras sequels witnail nfl FX on Hulu Mary Poppins Returns Food Network Travel Channel animated Women's History Month Musicals cults YA versus laika Pop TV 2017 PaleyFest movie spanish language spinoff movies SXSW Cartoon Network Marvel Studios supernatural indiana jones Columbia Pictures television 24 frames films science fiction blockbuster Opinion theme song MCU Oscars Kids & Family stand-up comedy directors Mary poppins worst movies free movies OWN Music thriller festival Tubi Shondaland Acorn TV President Hulu Action 2019 Syfy Country YouTube Premium Marathons Nickelodeon DC streaming service Walt Disney Pictures classics stop motion spain australia french Emmys golden globes rotten movies we love dc comic books football A24 Universal VICE Video Games Fox Searchlight game of thrones TIFF National Geographic Summer Britbox rt archives Paramount canceled TV shows HBO Max mutant true crime Paramount Network TruTV deadpool chucky space Ellie Kemper adventure Musical vampires 71st Emmy Awards hist History psychological thriller The Academy Turner mission: impossible 2016 Trophy Talk Shudder cancelled television Disney Plus asian-american CNN PBS Black History Month The Witch Amazon halloween sports Ovation FX Trailer BET foreign die hard revenge comiccon Masterpiece Disney+ Disney Plus Classic Film mockumentary teaser Holidays jamie lee curtis transformers cinemax werewolf romantic comedy LGBT Cannes NYCC cooking Funimation IFC Films TLC scary movies TCA Awards CW Seed ID casting richard e. Grant parents Disney USA Baby Yoda docudrama composers universal monsters reboot Pet Sematary toronto zero dark thirty crime drama Drama Red Carpet Epix adaptation documentaries HBO Go indie black finale ghosts cancelled TV series ESPN E! Valentine's Day cops WGN book X-Men superhero Thanksgiving strong female leads FOX PlayStation YouTube Red diversity ABC Family Winter TV elevated horror Lifetime Song of Ice and Fire scorecard Reality Competition Rocky Arrowverse Animation toy story Infographic Grammys Box Office NBC ratings 72 Emmy Awards ITV ABC Premiere Dates halloween tv Sneak Peek venice children's TV Countdown boxoffice HBO dark Hallmark Christmas movies Writers Guild of America DGA technology serial killer Warner Bros. video on demand hispanic sitcom Polls and Games Mudbound nature BBC Freeform Trivia BBC America award winner Year in Review First Reviews Comedy Central Sundance Comics on TV Discovery Channel Brie Larson Elton John Peacock Emmy Nominations nbcuniversal concert Creative Arts Emmys criterion TBS sag awards cartoon social media Set visit Awards RT History Mary Tyler Moore archives The Arrangement politics The CW El Rey Super Bowl medical drama New York Comic Con SundanceTV justice league Film Festival E3 Christmas Apple latino Rom-Com 2020 what to watch Superheroes Apple TV+ dramedy screenings crossover video news travel CBS discovery Pirates stoner emmy awards Lucasfilm TV Land hollywood singing competition cats DirecTV Vudu USA Network 2018 Fox News Television Critics Association obituary italian Tomatazos Mindy Kaling GoT cancelled TV shows MSNBC Marvel Pixar zombies police drama Spring TV green book FXX Podcast Star Trek psycho disaster LGBTQ Dark Horse Comics Interview Esquire Sundance Now japanese Netflix Christmas movies Endgame DC Universe comics facebook breaking bad Best and Worst natural history doctor who DC Comics OneApp batman independent documentary BET Awards