Box Office Guru

Box Office Guru Wrapup: Maleficent Has a Magical Opening Weekend

X-Men: Days of Future Past andA Million Ways to Die in the West round out the top three.

by | June 1, 2014 | Comments

Angelina Jolie dominated the box office with the fairy tale-inspired epic Maleficent which generated the largest opening of her career with an estimated $70M from 3,948 theaters for a sensational $17,730 average. Disney’s PG-rated tale of the villain from Sleeping Beauty used its starpower to attract a wide audience and came close to the $79.1M debut of the studio’s Oz: The Great and Powerful from last year. This also marked the first time in nine years that Jolie hit the number one spot with a live-action film. Mr. & Mrs. Smith with future life partner Brad Pitt was her last one from this month in 2005.

Reviews were mixed but audiences came out for the big-screen spectacle and for Jolie and were very satisfied by what they got as the CinemaScore grade was a solid A. Studio research showed that the audience was 60% female. Appeal was broad across all age groups as 51% were over 25. 35% of the business came from 3D formats and IMAX screens accounted for $6.7M, strong for a family film.

The global marketing push resulted in audience excitement around the world leading to a mammoth $100.6M debut from international markets for a $170.6M worldwide start with the whole summer still ahead. Plus China and Japan have yet to open.

Falling from first place was the super hero epic X-Men: Days of Future Past which fell a sharp 64% in its second round to an estimated $32.6M giving Fox $162.1M to date. That was slightly better than the 67% tumble that the franchise’s The Last Stand suffered coming off of the same Memorial Day holiday weekend in 2006 for a total of $175.3M at the same point in the run. A domestic future final of about $210M seem likely.

Seth MacFarlane’s new raunchy comedy A Million Ways to Die in the West struggled in its opening weekend and landed in third with an estimated $17.1M from 3,158 locations for a mild $5,405 average. That was down a troubling 69% from the $54.4M debut of the Family Guy creator’s last hit Ted from June 2012. That film featured MacFarlane in only a voice role, similar to what fans are used to, and packed more starpower with Mark Wahlberg and Mila Kunis. West, instead, was the funnyman’s first attempt at anchoring a film with a live-action role plus co-star Charlize Theron has a weaker box office track record.

Studio research showed that 55% of the audience was male and 72% was over 25. A lackluster B CinemaScore indicates that customers were only somewhat satisfied with what they got so reaching a broader audience will be difficult. West played mainly to the core Family Guy crowd this weekend.

The Warner Bros. tentpole Godzilla followed with an estimated $12.2M thanks to another steep fall of 61% in the third frame. The cume to date is $174.7M. Dropping a reasonable 41% in its second weekend was the Adam Sandler-Drew Barrymore flop Blended with an estimated $8.4M. With just $29.6M so far, look for a weak $50M final. The raunchy comedy Neighbors declined by 45% to an estimated $7.7M and has banked an impressive $128.6M to date.

In its fifth weekend, The Amazing Spider-Man 2 collected an estimated $3.8M, off 52%, giving Sony $192.7M domestically. The international cume climbed to $497.3M putting the webslinger reboot sequel at $690M worldwide. Down 47% was the baseball drama Million Dollar Arm with an estimated $3.7M and $28.1M overall for Disney. Jon Favreau’s indie title Chef expanded again and grossed an estimated $2M putting Open Road at $6.9M. Fox’s The Other Woman tumbled 62% to an estimated $1.4M for a total cume of $81.1M.

The top ten films grossed an estimated $158.9M which was even with last year when Fast & Furious 6 stayed at number one with $35.2M; but up 20% from 2012 when Snow White and the Huntsman debuted on top with $56.2M.

Follow Gitesh on Twitter!

Tag Cloud

Teen period drama Marvel TruTV History LGBTQ 007 Dark Horse Comics GLAAD CMT El Rey Masterpiece talk show Winners BBC docudrama zombie DC Universe Grammys BET Polls and Games Cosplay TV Music Disney diversity Sneak Peek historical drama Amazon TV Land AMC Red Carpet TIFF CBS All Access transformers Pirates cinemax TCA 2017 NBC Box Office TLC Showtime 2017 Comedy Central Hulu Star Trek Universal Watching Series vampires Comedy Comic Book travel E! harry potter Starz Biopics WGN Ellie Kemper Ghostbusters ABC Family Video Games Sci-Fi aliens ESPN crime drama DirecTV Oscars Esquire X-Men Country crime thriller Bravo Valentine's Day Mystery technology police drama singing competition Adult Swim science fiction Superheroes Summer Countdown Rock Nat Geo Warner Bros. Musical Thanksgiving 2015 based on movie A&E sports Winter TV Schedule BBC America Spring TV Cartoon Network cooking Premiere Dates serial killer social media Opinion OWN Rocky VH1 TNT 45 war Mary Tyler Moore Trailer E3 PBS Horror Podcast Marathons Election Syfy The Arrangement VICE Photos Disney Channel biography Logo Pop politics APB TCM MTV Super Bowl Drama Unbreakable Kimmy Schmidt Toys SundanceTV ABC USA RT History CBS Animation Nickelodeon 24 frames Netflix Character Guide Year in Review Star Wars FOX thriller Rom-Com Emmys adventure DC Comics Musicals First Look Nominations GIFs Awards Lionsgate Infographic Calendar Best and Worst psycho Lifetime Writers Guild of America FXX YA Kids & Family Certified Fresh Fall TV composers Set visit cops Paramount MSNBC sitcom The CW discovery NYCC Mindy Kaling Sundance comiccon political drama crime FX boxoffice supernatural CNN TBS Tumblr Crackle Holidays Trivia Fantasy Action cats GoT PaleyFest ITV Martial Arts Interview Reality Food Network TCA SDCC Freeform President 2016 American Society of Cinematographers HBO dramedy Tomatazos Fox News Reality Competition IFC Extras