Box Office Guru

Box Office Guru Wrapup: Maleficent Has a Magical Opening Weekend

X-Men: Days of Future Past andA Million Ways to Die in the West round out the top three.

by | June 1, 2014 | Comments



Angelina Jolie dominated the box office with the fairy tale-inspired epic Maleficent which generated the largest opening of her career with an estimated $70M from 3,948 theaters for a sensational $17,730 average. Disney’s PG-rated tale of the villain from Sleeping Beauty used its starpower to attract a wide audience and came close to the $79.1M debut of the studio’s Oz: The Great and Powerful from last year. This also marked the first time in nine years that Jolie hit the number one spot with a live-action film. Mr. & Mrs. Smith with future life partner Brad Pitt was her last one from this month in 2005.

Reviews were mixed but audiences came out for the big-screen spectacle and for Jolie and were very satisfied by what they got as the CinemaScore grade was a solid A. Studio research showed that the audience was 60% female. Appeal was broad across all age groups as 51% were over 25. 35% of the business came from 3D formats and IMAX screens accounted for $6.7M, strong for a family film.

The global marketing push resulted in audience excitement around the world leading to a mammoth $100.6M debut from international markets for a $170.6M worldwide start with the whole summer still ahead. Plus China and Japan have yet to open.

Falling from first place was the super hero epic X-Men: Days of Future Past which fell a sharp 64% in its second round to an estimated $32.6M giving Fox $162.1M to date. That was slightly better than the 67% tumble that the franchise’s The Last Stand suffered coming off of the same Memorial Day holiday weekend in 2006 for a total of $175.3M at the same point in the run. A domestic future final of about $210M seem likely.

Seth MacFarlane’s new raunchy comedy A Million Ways to Die in the West struggled in its opening weekend and landed in third with an estimated $17.1M from 3,158 locations for a mild $5,405 average. That was down a troubling 69% from the $54.4M debut of the Family Guy creator’s last hit Ted from June 2012. That film featured MacFarlane in only a voice role, similar to what fans are used to, and packed more starpower with Mark Wahlberg and Mila Kunis. West, instead, was the funnyman’s first attempt at anchoring a film with a live-action role plus co-star Charlize Theron has a weaker box office track record.

Studio research showed that 55% of the audience was male and 72% was over 25. A lackluster B CinemaScore indicates that customers were only somewhat satisfied with what they got so reaching a broader audience will be difficult. West played mainly to the core Family Guy crowd this weekend.

The Warner Bros. tentpole Godzilla followed with an estimated $12.2M thanks to another steep fall of 61% in the third frame. The cume to date is $174.7M. Dropping a reasonable 41% in its second weekend was the Adam Sandler-Drew Barrymore flop Blended with an estimated $8.4M. With just $29.6M so far, look for a weak $50M final. The raunchy comedy Neighbors declined by 45% to an estimated $7.7M and has banked an impressive $128.6M to date.

In its fifth weekend, The Amazing Spider-Man 2 collected an estimated $3.8M, off 52%, giving Sony $192.7M domestically. The international cume climbed to $497.3M putting the webslinger reboot sequel at $690M worldwide. Down 47% was the baseball drama Million Dollar Arm with an estimated $3.7M and $28.1M overall for Disney. Jon Favreau’s indie title Chef expanded again and grossed an estimated $2M putting Open Road at $6.9M. Fox’s The Other Woman tumbled 62% to an estimated $1.4M for a total cume of $81.1M.

The top ten films grossed an estimated $158.9M which was even with last year when Fast & Furious 6 stayed at number one with $35.2M; but up 20% from 2012 when Snow White and the Huntsman debuted on top with $56.2M.

Follow Gitesh on Twitter!

Tag Cloud

Action supernatural Hulu Ghostbusters IFC Nickelodeon TCA 2017 TBS MSNBC Rocky Super Bowl Valentine's Day CBS Syfy OWN dramedy singing competition TIFF SDCC Tomatazos Adult Swim Star Wars ITV Superheroes biography Writers Guild of America vampires Dark Horse Comics boxoffice Sneak Peek zombie Netflix Winners NYCC USA RT History BBC America Lifetime Spring TV comiccon historical drama TCA Food Network Kids & Family technology Winter TV Interview TCM Best and Worst 2016 ABC FX sitcom Countdown Watching Series Election NBC Music Fantasy Drama FOX Pop Nat Geo Reality Competition Mystery politics SundanceTV HBO science fiction GoT serial killer Rock Schedule Universal crime thriller Esquire Animation crime drama 2015 Rom-Com Summer Pirates cinemax Disney Comedy Central FXX Martial Arts Extras History TNT Photos VICE Marathons Box Office Set visit Starz docudrama Cosplay Podcast Mary Tyler Moore harry potter Showtime E! Star Trek ABC Family Opinion Nominations Sundance PBS sports psycho Premiere Dates Holidays APB Trivia BBC Character Guide cooking Fall TV WGN MTV 24 frames composers social media TV Land based on movie Musical TV TLC Year in Review Disney Channel Sci-Fi Freeform GLAAD Teen Trailer The Arrangement thriller Oscars Toys Red Carpet war VH1 Video Games cops DC Comics DirecTV discovery period drama travel Masterpiece Tumblr Crackle The CW Comic Book First Look diversity Country Thanksgiving CBS All Access crime AMC Bravo El Rey Polls and Games Marvel Fox News CMT A&E Infographic TruTV police drama Musicals 2017 BET Cartoon Network Biopics Lionsgate President ESPN Reality Calendar Comedy American Society of Cinematographers Logo aliens adventure X-Men Certified Fresh Horror PaleyFest Awards GIFs Grammys LGBTQ Emmys CNN Amazon 007