Box Office Guru

Box Office Guru Wrapup: Identity Thief Scores Big in Debut

Warm Bodies slids into second, and Soderbergh's final film nabs third.

by | February 10, 2013 | Comments



This weekend, Universal’s Identity Thief blew onto the scene with a surprisingly strong opening, while Steven Soderbergh’s supposed last directorial effort debuted mildly in third. Returning films held on reasonably well, especially those of the Oscar variety.

Exploding into first place was Identity Thief, starring Jason Bateman and Melissa McCarthy, with an estimated $36.6M from 3,141 theaters, for a potent per-screen average of $11,650. Despite the controversial review of formerly influential critic Rex Reed, audiences dug the film, which outgunned the opening weekends of Bateman’s Horrible Bosses ($28.3M) and McCarthy’s Bridesmaids ($26.2), both from the summer of 2011. Instead Identity Thief opened in line with last year’s spring hit 21 Jump Street which debuted with $36.3M on its way to $138.7M. If last year was the year of Tatum, could this year be the year of McCarthy, who has The Heat co-starring Sandra Bullock on tap for later this summer.

Second place belonged to the warm and fuzzy zombies of Warm Bodies. Dipping a reasonable 43% from its debut weekend, the Summit release ate up an estimated $11.5M bringing its cume to $35.5M.

Third place belonged to Side Effects directed by Oscar winner Steven Soderbergh, who claims this will be his last film. The thriller, which stars last year’s “It Boy” Tatum, couldn’t live up to the pair’s last collaboration Magic Mike ($39.1M from last summer) and opened mildly with $10M, according to estimates, from 2,605 theaters for a per-screen average of only $3,845. I have a hard time imagining Soderbergh will be happy to go out on a note like this, so I’m betting he’ll be back in the next couple of years.

The rest of the top 10 had a familiar look to it as Oscar films continued their push to Super Sunday on the 24th of this month. Leading the pack in its 13th weekend was Silver Linings Playbook, which fell a slim 11% to $6.9M this weekend, according to estimates, bringing its total to $89M. Fifth place belonged to the fairy tale darlings Hansel and Gretel: Witch Hunters which dropped 39% from last weekend to an estimated $5.8M, bringing its cume to $43M.

Sixth place belonged to the horror-thriller Mama which slipped 34% to an estimated $4.3M and a current total of $63.7M, impressive for a horror film. Jennifer Lawrence’s biggest rival for the Best Actress Oscar landed in seventh place as Jessica Chastain and Zero Dark Thirty slid 23% from last weekend to $4M, according to estimates, bringing the war thriller to $83M.

On an amazing award winning streak, Ben Affleck’s Argo added 470 theaters this weekend and jumped back into the top 10 in its 18th weekend, adding an additional $2.5M, according to estimates, bringing its total to $123.2M. Fellow Best Picture nominee Django Unchained took in an estimated $2.3M this weekend, bringing Quentin Tarantino’s highest grossing film to $154.2M. And rounding out the top 10 was the Sylvester Stallone flop Bullet to the Head which dropped 56% from its dull opening to an estimated $2M, bringing its miserable total to $7.9M. One other film of note, the 3D IMAX re-release of Tom Cruise’s classic Top Gun debuted just outside the top 10 with $1.9M from 300 screens for a per screen average of $6,333, second best in the top 20.

The top ten films grossed $85.8M which was down 49% from last year when The Vow and Safe House both debuted north of $40M; and down 33% from 2011 when the triumvirate of Just Go With It, Justin Bieber: Never Say Never and Gnomeo & Juliet all opened between $25M and $30M.

Tag Cloud

travel Trivia Character Guide Rock Star Wars Thanksgiving Premiere Dates Star Trek thriller Comedy aliens NYCC Pop WGN Esquire TCA Infographic Hulu Food Network social media Cartoon Network Red Carpet Universal HBO crime drama Crackle CBS Toys Marathons political drama Rocky E3 ABC Family SundanceTV APB Video Games Logo Starz Unbreakable Kimmy Schmidt zombie Sneak Peek Interview Photos Disney Best and Worst GoT Emmys docudrama TIFF YA Set visit Lionsgate GIFs police drama ITV Valentine's Day Fox News Bravo Countdown ESPN The CW historical drama TV Land History Horror BBC 007 VICE NBC Syfy CBS All Access TLC USA Musicals Comedy Central discovery cooking DC Comics Netflix Cosplay TruTV Fall TV Awards Tumblr Marvel Box Office X-Men Year in Review serial killer Showtime Schedule Mystery supernatural Rom-Com LGBTQ 2017 Fantasy based on movie IFC TBS diversity A&E Biopics Watching Series VH1 American Society of Cinematographers Nominations Music adventure El Rey Tomatazos Animation Amazon FXX Trailer GLAAD psycho CMT Ellie Kemper PBS Ghostbusters President Certified Fresh DirecTV Super Bowl MTV CNN Reality PaleyFest RT History AMC cops Pirates Opinion Martial Arts period drama Country cinemax Summer war MSNBC OWN Podcast Drama TCM technology biography dramedy singing competition TV Comic Book TCA 2017 Nickelodeon E! Teen politics SDCC FX Extras Oscars Sci-Fi Nat Geo science fiction Winter TV Grammys comiccon vampires Adult Swim BET Reality Competition FOX Masterpiece Sundance Musical Lifetime 24 frames crime thriller First Look BBC America Mindy Kaling Action The Arrangement Disney Channel Superheroes crime Dark Horse Comics Holidays sports composers ABC sitcom transformers boxoffice Kids & Family harry potter Spring TV Winners Freeform 2015 Polls and Games Election TNT 2016 Calendar Writers Guild of America Mary Tyler Moore