Box Office Guru

Box Office Guru Wrapup: Captain America: The Winter Soldier is Still Number One

Rio 2 and Oculus round out the top three.

by | April 13, 2014 | Comments



Marvel muscle kept Captain America: The Winter Soldier on top of the North American box office for a second time while the Brazilian birds of another April sequel, Rio 2, landed in second place followed by middling debuts from a pair of other new releases.

The latest Captain America saga grossed an estimated $41.4M in its sophomore frame falling an acceptable 56% from its record debut. That was about even with the 57% decline experienced last November by Thor: The Dark World and the 58% drop Iron Man 3 saw last May. All three enjoyed a post-Avengers boost with audiences. Winter Soldier now sits at a mighty $159M on its way to the vicinity of $250M which will beat out all five Thor, Hulk, and Captain America movies.

Overseas success, led by China, has been tremendous for the new Steve Rogers story. This weekend saw $60.6M from 54 markets boosting the international tally to $317.7M and the worldwide haul to $476.7M which is already much bigger than the $371M lifetime global gross of its 2011 predecessor. It could eventually double that mark.

China leads all overseas markets by a wide margin with a jaw-dropping $80.4M to date which is bigger than the next three markets – Korea, UK, and Mexico – combined. With Japan opening next weekend, reaching the $750M mark may just be possible which would beat out most of the films from the Avengers gang as well as last summer’s Superman movie Man of Steel.

Opening in second place was the animated sequel Rio 2 with an estimated $39M which was virtually identical to the $39.2M bow of its 2011 predecessor. Both films opened on the session before Easter weekend which is a slot studios often use for major kidpics given that many schools start closing during that time making the target audience available during weekdays. Rio 2 actually edged out Winter Soldier on Friday, but the Saturday increase was not as strong so the full weekend gross came in a few notches below.

Good weather in much of the country on Saturday affected the overall box office and certainly family films. The first Rio jumped 69% Friday-to-Saturday in its debut frame while the sequel increased only 28%. Sequels do tend to be more upfront and nowadays there is extra Thursday night business added to the Friday take, however Rio 2 did not jump up on Saturday as much as expected. Fortunately, there are no A-list toons opening between now and mid-June so Rio 2 can make up any lost business in the days and weeks to come. The G-rated movie can especially corner the market for younger children who parents would not take to gun-heavy super hero films like Captain America. It earned a solid A CinemaScore while marks from film critics were mixed.

Studio research showed that 57% of the crowd was female, 57% was non-white, and a low 31% of sales came from 3D screens. Animated films often score low in this higher-priced format. The reported production budget was just over $100M. The first Rio grossed a whopping $486M worldwide with 71% coming from overseas markets so the follow-up is certainly looking at worldwide audiences to measure success. Rio 2 has already amassed $125.2M from international markets with plenty more to go with Easter holidays coming up. The pair of Rio films may certainly reach a combined global gross of more than $1 billion.

The supernatural thriller Oculus debuted in third place to mediocre results with an estimated $12M from 2,648 locations for a $4,532 average. The R-rated spooky mirror flick earned generally positive reviews from critics, but was not well-liked by the paying public as the CinemaScore grade was a lackluster C. Relativity picked up the low-budget $5M film at last year’s Toronto International Film Festival and promoted it as being from the producer of the Paranormal Activity and Insidious franchises. But despite having no major horror films release over the past two months, Oculus still did not attract any impressive turnout.

Kevin Costner suffered his third disappointment in four months as the football flick Draft Day bowed to an estimated $9.8M landing in fourth place. The Lionsgate release averaged a weak $3,506 from 2,781 and was just the latest film this year to see its pricey Super Bowl TV spot fail to translate into box office gold. Others included Need For Speed, Pompeii, Muppets Most Wanted, and Costner’s own 3 Days to Kill. Reviews were mixed for Draft Day which cost just under $25M to produce and the CinemaScore was a moderate B+.

Book-based hit Divergent dropped 42% in its fourth lap to an estimated $7.5M pushing the domestic tally to $124.9M for Lionsgate which has three more films to release for this franchise. Overseas grosses from 62 markets climbed to $50.3M for a worldwide take of $175.2M. Also collecting an estimated $7.5M was the historical epic Noah which tumbled 56% to a $84.9M sum for Paramount. Its bigger international haul stands at $162M now for a solid $246.9M global gross.

A pair of moneymaking indies followed those big-budget epics. The faith-based hit God’s Not Dead grossed an estimated $5.5M, off 29%, for a $40.8M cume for Freestyle. Fox Searchlight saw an estimated $4.1M with its Wes Anderson smash The Grand Budapest Hotel which declined by 34% putting the total at $39.5M.

Kidpics rounded out the top ten but fell hard thanks to new competition. Disney’s Muppets Most Wanted took in an estimated $2.2M, down 64%, while the animated comedy Mr. Peabody & Sherman banked an estimated $1.8M, down 64% as well. Totals are now $45.7M and $105.2M, respectively.

The top ten films grossed an estimated $130.7M which was up 25% from last year when 42 opened at number one with $27.5M; and up 25% from 2012 as well when The Hunger Games remained on top for a fourth weekend with $21.1M.

Follow Gitesh on Twitter!

Tag Cloud

TV Box Office Unbreakable Kimmy Schmidt vampires harry potter Holidays BET Mystery MTV Music psycho technology Kids & Family YA Video Games USA sitcom Warner Bros. E! The Arrangement Star Wars Netflix dc Summer NBC Lifetime cats Esquire Oscars Trivia Dark Horse Comics Adult Swim Musicals Premiere Dates adventure Teen Calendar dramedy historical drama travel Nominations Disney Channel ABC RT History Comic Book Infographic AMC binge IFC American Society of Cinematographers Best and Worst USA Network Grammys Cartoon Network Emmys discovery FOX Rocky talk show X-Men Disney Certified Fresh 24 frames Super Bowl Animation PaleyFest Star Trek DC Universe sports Fox News HBO Extras science fiction Martial Arts DC Comics VH1 Comedy TV Land WGN Watching Series cinemax Action 21st Century Fox Thanksgiving TNT Tumblr justice league Sci-Fi ESPN NYCC Rock Nat Geo politics APB Comedy Central Pirates Fantasy Toys Lionsgate Showtime TCA war thriller crime thriller VICE Fall TV Election 2015 CNN 2016 TCA 2017 period drama biography SDCC medical drama Tomatazos Trailer Ghostbusters Christmas See It Skip It Cosplay cooking Countdown The CW crime ITV Amazon TIFF CMT GLAAD Mindy Kaling Spring TV President Reality Competition Sundance Valentine's Day docudrama Rom-Com Interview serial killer based on movie Opinion zombie Syfy singing competition Marvel GIFs GoT Universal crime drama FX Biopics Freeform Musical comiccon Country TLC ABC Family Podcast aliens spy thriller MSNBC what to watch Schedule supernatural Superheroes FXX dceu Mary Tyler Moore Reality Red Carpet social media Ellie Kemper Logo police drama Polls and Games Winners Western 45 Drama CBS Set visit diversity First Look Masterpiece 2017 Marathons A&E El Rey TBS 007 DirecTV History TCM Awards cops Writers Guild of America composers OWN TruTV Paramount Pop Bravo transformers Character Guide Horror Photos E3 LGBTQ Year in Review Winter TV Nickelodeon Sneak Peek Crackle Food Network BBC America Hulu CBS All Access PBS political drama Starz SundanceTV boxoffice BBC romance