Weekend Box Office

Box Office Guru Preview: Keaton and Kids Hope to Score Touchdown

by | February 1, 2007 | Comments

As the Chicago Bears and the Indianapolis Colts get ready to rumble at the Super Bowl on Sunday, Hollywood goes into counterprogramming mode and targets female moviegoers with a pair of new releases.

Those looking for big names will get to laugh with the new comedy "Because I Said So" while those in the mood for a scare get the haunted house flick "The Messengers." Overall, it should be a low scoring game at North American multiplexes this weekend.

Diane Keaton leaves behind the men and anchors her own comedy in "Because I Said So" playing an overbearing mother trying to find the right man for her youngest daughter. Directed by Michael Lehmann ("Heathers," "40 Days and 40 Nights"), the PG-13 film boasts some added girlpower in the cast with Mandy Moore, Piper Perabo, and Lauren Graham playing the daughters. The Universal release will undoubtedly skew heavily female and heavily Caucasian, but the acting ensemble could lead to a broad age range with mature women drawn in by Keaton’s motherly problems and young women connecting with the sisters. Aside from Mother’s Day weekend, the Super Bowl frame could indeed be the best time to launch a film like this as male interest will be low.

In a world where Meryl Streep can open "The Devil Wears Prada" to $27.5M, Jane Fonda can drive "Monster-in-Law" to a $23.1M debut, and Helen Mirren keeps bringing in audiences month after month with "The Queen," there certainly is box office gold with Hollywood’s elder stateswomen. Whether Keaton can join the ranks with this particular vehicle might be a different story. The studio has been pushing "Because" with great energy, but poor reviews could prompt many to just wait for the DVD. Starpower should help drive women of different ages to the box office and away from football and in a weak marketplace, that may be enough to reach the top spot. Opening in 2,526 theaters, "Because I Said So" might debut with around $14M.

Diane Keaton in "Because I Said So."

Also opening on Friday is "The Messengers," the fourth horror film in as many weeks to hit multiplexes. The PG-13 film directed by the Hong Kong-born Pang brothers tells the story of a family that moves into a run-down old house only to find creepy forces at play. Audiences have rejected every fright flick Hollywood has offered since October and "The Messengers" does not seem to bring anything new and exciting to the table to change things. Teens and young adults seem to be the core audience and with the big game in Miami commanding a lot of attention from the boys, Sony is hoping that teenage girls will be up for a scare. Marketing has been textbook and identical to every other horror pic. The starpower battle will be lost against "Because" so this flick will have to cater to those young ladies who do not want to be reminded of how meddlesome mothers can be. "The Messengers" opens in 2,528 theaters and could scare up around $12M for the weekend.

Kristen Stewart gets a message in "The Messengers."

Among holdovers, the spoof comedy "Epic Movie" may have won last weekend’s box office derby beating fellow freshman "Smokin’ Aces," but the R-rated action pic has taken over at number one each day during the mid-week period as "Epic" fans have gone back to class. The Fox comedy should see the larger drop as word-of-mouth will be nonexistent given its pathetic 3% score on RottenTomatoes.com which makes it the odds-on favorite so far for next year’s Razzie Awards. A 50% fall would leave "Epic Movie" with about $9M and a ten-day cume of $30M.

"Smokin’ Aces" has held up better during the week and newcomers won’t threaten its audience of young men that much. A 45% drop would give the Universal release around $8M for the weekend and a total of $27M after ten days.

The blockbuster "Night at the Museum" will enjoy yet another weekend when no kid movies enter the marketplace. That should lead to a small drop, possibly 25%, giving the Ben Stiller pic roughly $7M for the frame pushing the cume to an amazing $225M.

LAST YEAR: Thrills ruled the box office as the scary pic "When a Stranger Calls" opened at number one with a strong $21.6M to easily lead the frame. Sony found its way to $47.9M. Fox’s "Big Momma’s House 2" dropped a notch to second with $13.6M in its second weekend while the kidpic "Nanny McPhee" finished in third with $9.8M. "Brokeback Mountain" climbed to the highest position of its entire run coming in fourth place with $6M. Rounding out the top five was the animated hit "Hoodwinked" with $5.3M. Focus opened its new cross-cultural romantic comedy "Something New" in seventh place with a mild $4.9M on its way to only $11.5M.

Author: Gitesh Pandya, www.BoxOfficeGuru.com

Tag Cloud

dc worst Sony Pictures rotten American Society of Cinematographers Sundance movies Black Mirror Hallmark Christmas movies HBO Max Superheroe PaleyFest First Look Tarantino Mudbound Apple documentaries SDCC breaking bad cooking streaming Fall TV BBC America trailers Toys ESPN TCA 2017 joker A24 discovery Action Rocky Country Ovation 45 all-time Emmys toronto Adult Swim 24 frames Nickelodeon Sundance TV batman The Arrangement New York Comic Con NYCC aliens Hallmark Academy Awards Winter TV cancelled TV series ITV name the review mission: impossible Mystery Horror Grammys crime thriller Crunchyroll Tumblr Dark Horse Comics Unbreakable Kimmy Schmidt Disney 2017 kids archives facebook Lucasfilm Red Carpet spinoff laika jamie lee curtis HBO Go PlayStation Best and Worst DC Comics SXSW Acorn TV Warner Bros. cops die hard Netflix Christmas movies Watching Series Set visit Holiday CBS Oscars CMT Trivia OWN superhero sitcom Certified Fresh a nightmare on elm street toy story TLC BBC One Anna Paquin ABC Family biography USA Network Peacock Netflix rotten movies we love Vudu sports Awards DC streaming service AMC Hear Us Out Starz Mary poppins space hist Summer crime The Walt Disney Company spider-man renewed TV shows Marathons award winner comic books See It Skip It parents asian-american Box Office hispanic politics TruTV richard e. Grant screen actors guild X-Men Spectrum Originals Classic Film foreign Crackle singing competition Nominations universal monsters Awards Tour Disney Channel Song of Ice and Fire Television Academy cancelled television Marvel Lionsgate anime crossover TV Land TNT The CW Photos Amazon Prime Video Amazon Walt Disney Pictures blaxploitation Quiz Comedy critics Tubi Trailer Epix A&E Lifetime deadpool what to watch Disney Plus anthology CNN television Paramount Plus National Geographic football free movies E! Esquire Family cancelled YA spy thriller witnail GLAAD Rocketman video on demand Spike slashers Universal Disney+ Disney Plus Stephen King 99% revenge Baby Yoda Comedy Central fast and furious Shudder psycho Biopics science fiction werewolf cults dceu Ellie Kemper stop motion Creative Arts Emmys Reality Competition halloween tv Nat Geo Avengers TCM First Reviews sequel LGBTQ boxing Emmy Nominations Fox News Pet Sematary dramedy stand-up comedy south america Character Guide transformers ratings game of thrones sag awards Mary Tyler Moore Western thriller DGA Writers Guild of America 4/20 comiccon Pirates TCA Awards CBS All Access strong female leads MSNBC Film Festival Cosplay Chernobyl San Diego Comic-Con cancelled TV shows Columbia Pictures Lifetime Christmas movies golden globes MTV blockbuster versus Apple TV Plus Film canceled Pop FOX Syfy japanese Extras Drama TBS History boxoffice miniseries spain Cartoon Network TCA supernatural spanish independent scorecard golden globe awards tv talk talk show elevated horror Musicals teaser Apple TV+ Calendar twilight ViacomCBS worst movies HBO Thanksgiving RT21 comedies stoner sequels MCU Pixar serial killer finale Rom-Com news 2015 best Chilling Adventures of Sabrina obituary Rock Women's History Month TIFF Amazon Prime 2019 venice dogs zombies christmas movies movie documentary Super Bowl E3 007 Video Games Fox Searchlight child's play Sneak Peek Arrowverse political drama unscripted films Marvel Television BBC WarnerMedia APB natural history Travel Channel IFC USA Superheroes Mindy Kaling Music true crime black concert Comics on TV technology Sundance Now reviews robots halloween The Purge spanish language TV One nature Countdown The Walking Dead dark indiana jones Hulu GoT police drama 78th Annual Golden Globe Awards 20th Century Fox scary movies cats Amazon Studios Showtime reboot 2020 casting Cannes VH1 FX on Hulu Musical OneApp Star Trek 2016 Funimation Disney streaming service travel social media ID El Rey Teen Heroines Binge Guide australia composers period drama comics 21st Century Fox The Academy YouTube Red PBS screenings Kids & Family ghosts italian rom-coms dragons doctor who GIFs BAFTA Star Wars Interview Turner FX book chucky Captain marvel The Witch video Premiere Dates Turner Classic Movies 2018 women comic justice league diversity Freeform Endgame BET quibi Sci-Fi historical drama CW Seed Infographic Martial Arts theme song vampires indie james bond Polls and Games Comic Book ABC children's TV IFC Films Discovery Channel fresh classics Reality DirecTV Year in Review DC Universe Alien romance Mary Poppins Returns satire 71st Emmy Awards Television Critics Association psychological thriller Paramount nfl BET Awards docudrama game show NBC Spring TV disaster Fantasy YouTube YouTube Premium TV renewals Masterpiece Holidays cartoon VICE SundanceTV cars criterion festival cinemax 72 Emmy Awards Ghostbusters Christmas VOD nbcuniversal mutant animated franchise green book Schedule emmy awards Marvel Studios rt archives zero dark thirty Trophy Talk President crime drama Shondaland latino Logo Podcast binge medical drama remakes Bravo based on movie Election hollywood Pop TV Brie Larson jurassic park directors Animation adventure pirates of the caribbean Pride Month LGBT TV harry potter Paramount Network Elton John Black History Month romantic comedy RT History french series canceled TV shows war Opinion zombie WGN TCA Winter 2020 Tomatazos festivals FXX adaptation Valentine's Day mockumentary Winners Britbox ABC Signature Food Network