Weekend Box Office

Box Office Guru Preview: Keaton and Kids Hope to Score Touchdown

by | February 1, 2007 | Comments

As the Chicago Bears and the Indianapolis Colts get ready to rumble at the Super Bowl on Sunday, Hollywood goes into counterprogramming mode and targets female moviegoers with a pair of new releases.

Those looking for big names will get to laugh with the new comedy "Because I Said So" while those in the mood for a scare get the haunted house flick "The Messengers." Overall, it should be a low scoring game at North American multiplexes this weekend.

Diane Keaton leaves behind the men and anchors her own comedy in "Because I Said So" playing an overbearing mother trying to find the right man for her youngest daughter. Directed by Michael Lehmann ("Heathers," "40 Days and 40 Nights"), the PG-13 film boasts some added girlpower in the cast with Mandy Moore, Piper Perabo, and Lauren Graham playing the daughters. The Universal release will undoubtedly skew heavily female and heavily Caucasian, but the acting ensemble could lead to a broad age range with mature women drawn in by Keaton’s motherly problems and young women connecting with the sisters. Aside from Mother’s Day weekend, the Super Bowl frame could indeed be the best time to launch a film like this as male interest will be low.

In a world where Meryl Streep can open "The Devil Wears Prada" to $27.5M, Jane Fonda can drive "Monster-in-Law" to a $23.1M debut, and Helen Mirren keeps bringing in audiences month after month with "The Queen," there certainly is box office gold with Hollywood’s elder stateswomen. Whether Keaton can join the ranks with this particular vehicle might be a different story. The studio has been pushing "Because" with great energy, but poor reviews could prompt many to just wait for the DVD. Starpower should help drive women of different ages to the box office and away from football and in a weak marketplace, that may be enough to reach the top spot. Opening in 2,526 theaters, "Because I Said So" might debut with around $14M.


Diane Keaton in "Because I Said So."

Also opening on Friday is "The Messengers," the fourth horror film in as many weeks to hit multiplexes. The PG-13 film directed by the Hong Kong-born Pang brothers tells the story of a family that moves into a run-down old house only to find creepy forces at play. Audiences have rejected every fright flick Hollywood has offered since October and "The Messengers" does not seem to bring anything new and exciting to the table to change things. Teens and young adults seem to be the core audience and with the big game in Miami commanding a lot of attention from the boys, Sony is hoping that teenage girls will be up for a scare. Marketing has been textbook and identical to every other horror pic. The starpower battle will be lost against "Because" so this flick will have to cater to those young ladies who do not want to be reminded of how meddlesome mothers can be. "The Messengers" opens in 2,528 theaters and could scare up around $12M for the weekend.


Kristen Stewart gets a message in "The Messengers."

Among holdovers, the spoof comedy "Epic Movie" may have won last weekend’s box office derby beating fellow freshman "Smokin’ Aces," but the R-rated action pic has taken over at number one each day during the mid-week period as "Epic" fans have gone back to class. The Fox comedy should see the larger drop as word-of-mouth will be nonexistent given its pathetic 3% score on RottenTomatoes.com which makes it the odds-on favorite so far for next year’s Razzie Awards. A 50% fall would leave "Epic Movie" with about $9M and a ten-day cume of $30M.

"Smokin’ Aces" has held up better during the week and newcomers won’t threaten its audience of young men that much. A 45% drop would give the Universal release around $8M for the weekend and a total of $27M after ten days.

The blockbuster "Night at the Museum" will enjoy yet another weekend when no kid movies enter the marketplace. That should lead to a small drop, possibly 25%, giving the Ben Stiller pic roughly $7M for the frame pushing the cume to an amazing $225M.

LAST YEAR: Thrills ruled the box office as the scary pic "When a Stranger Calls" opened at number one with a strong $21.6M to easily lead the frame. Sony found its way to $47.9M. Fox’s "Big Momma’s House 2" dropped a notch to second with $13.6M in its second weekend while the kidpic "Nanny McPhee" finished in third with $9.8M. "Brokeback Mountain" climbed to the highest position of its entire run coming in fourth place with $6M. Rounding out the top five was the animated hit "Hoodwinked" with $5.3M. Focus opened its new cross-cultural romantic comedy "Something New" in seventh place with a mild $4.9M on its way to only $11.5M.

Author: Gitesh Pandya, www.BoxOfficeGuru.com

Tag Cloud

romance USA Network Countdown transformers Animation Comedy Central VH1 crime MTV VICE Comedy SDCC YouTube Premium Grammys Elton John Cartoon Network Ovation Freeform Fox News Shudder travel Pet Sematary golden globes zombie Unbreakable Kimmy Schmidt spider-man war Comic Book elevated horror Apple Emmys Logo sitcom NYCC medical drama DC Comics Netflix Amazon Lifetime PBS Sony Pictures Star Trek CMT historical drama Spring TV Mary Poppins Returns Superheroe BBC Heroines ESPN WGN YA E! unscripted television Cannes blaxploitation Fantasy 21st Century Fox Interview DirecTV TCA 2017 Biopics Amazon Prime 45 psycho Syfy political drama Trivia cops Tomatazos Rom-Com mutant Crackle DC Universe sports space composers Shondaland Anna Paquin Extras TNT Awards green book hist what to watch Rock richard e. Grant BET adventure 2018 Year in Review MCU Pixar Musical Fall TV Song of Ice and Fire Disney award winner zero dark thirty Disney Channel 20th Century Fox TV Land NBC Country biography period drama 007 CNN justice league dragons harry potter Photos Set visit based on movie dc Spike mockumentary Mudbound Kids & Family Summer Paramount sequel First Look Paramount Network miniseries Certified Fresh zombies ABC Teen Mary Tyler Moore Mindy Kaling Red Carpet Podcast Vudu Christmas National Geographic police drama cooking science fiction American Society of Cinematographers Video Games Stephen King comic Sci-Fi Nominations singing competition Ellie Kemper Infographic MSNBC Horror dramedy Musicals New York Comic Con Comics on TV Masterpiece USA FX TV Quiz spy thriller GIFs Pirates comiccon Dark Horse Comics Election 24 frames Martial Arts Women's History Month vampires cats Walt Disney Pictures facebook IFC Films Watching Series RT History Winners Schedule Showtime Warner Bros. Marvel 2016 GLAAD Captain marvel disaster witnail Thanksgiving streaming The Arrangement Cosplay Drama The CW CBS DC streaming service talk show crossover crime drama Brie Larson APB Spectrum Originals Awards Tour Black Mirror binge Music jamie lee curtis psychological thriller Rocketman Reality Holidays Lucasfilm TruTV Winter TV Food Network festivals GoT Britbox serial killer 2019 El Rey CW Seed anthology AMC docudrama Mary poppins Opinion Super Bowl The Witch Character Guide Sneak Peek Tarantino Box Office Best and Worst thriller politics Nickelodeon Premiere Dates Sundance aliens Bravo Hulu History Trailer Acorn TV ABC Family Sundance Now anime OWN nature Western diversity crime thriller Columbia Pictures DGA LGBTQ adaptation Esquire FOX BBC America social media theme song Lionsgate 2015 President Superheroes Star Wars Universal Ghostbusters supernatural Film Festival TIFF natural history cults Valentine's Day SXSW HBO FXX Oscars X-Men true crime IFC Writers Guild of America Rocky ITV YouTube Red PaleyFest Calendar discovery Action A&E CBS All Access casting Marathons SundanceTV San Diego Comic-Con Polls and Games TCM teaser Reality Competition Starz TLC cinemax Epix Mystery 2017 strong female leads E3 Pop technology robots Trophy Talk TBS Toys dceu boxoffice TCA Nat Geo Creative Arts Emmys Adult Swim Chilling Adventures of Sabrina Tumblr finale See It Skip It RT21 doctor who ratings