Weekend Box Office

Box Office Guru Preview: Keaton and Kids Hope to Score Touchdown

by | February 1, 2007 | Comments

As the Chicago Bears and the Indianapolis Colts get ready to rumble at the Super Bowl on Sunday, Hollywood goes into counterprogramming mode and targets female moviegoers with a pair of new releases.

Those looking for big names will get to laugh with the new comedy "Because I Said So" while those in the mood for a scare get the haunted house flick "The Messengers." Overall, it should be a low scoring game at North American multiplexes this weekend.

Diane Keaton leaves behind the men and anchors her own comedy in "Because I Said So" playing an overbearing mother trying to find the right man for her youngest daughter. Directed by Michael Lehmann ("Heathers," "40 Days and 40 Nights"), the PG-13 film boasts some added girlpower in the cast with Mandy Moore, Piper Perabo, and Lauren Graham playing the daughters. The Universal release will undoubtedly skew heavily female and heavily Caucasian, but the acting ensemble could lead to a broad age range with mature women drawn in by Keaton’s motherly problems and young women connecting with the sisters. Aside from Mother’s Day weekend, the Super Bowl frame could indeed be the best time to launch a film like this as male interest will be low.

In a world where Meryl Streep can open "The Devil Wears Prada" to $27.5M, Jane Fonda can drive "Monster-in-Law" to a $23.1M debut, and Helen Mirren keeps bringing in audiences month after month with "The Queen," there certainly is box office gold with Hollywood’s elder stateswomen. Whether Keaton can join the ranks with this particular vehicle might be a different story. The studio has been pushing "Because" with great energy, but poor reviews could prompt many to just wait for the DVD. Starpower should help drive women of different ages to the box office and away from football and in a weak marketplace, that may be enough to reach the top spot. Opening in 2,526 theaters, "Because I Said So" might debut with around $14M.


Diane Keaton in "Because I Said So."

Also opening on Friday is "The Messengers," the fourth horror film in as many weeks to hit multiplexes. The PG-13 film directed by the Hong Kong-born Pang brothers tells the story of a family that moves into a run-down old house only to find creepy forces at play. Audiences have rejected every fright flick Hollywood has offered since October and "The Messengers" does not seem to bring anything new and exciting to the table to change things. Teens and young adults seem to be the core audience and with the big game in Miami commanding a lot of attention from the boys, Sony is hoping that teenage girls will be up for a scare. Marketing has been textbook and identical to every other horror pic. The starpower battle will be lost against "Because" so this flick will have to cater to those young ladies who do not want to be reminded of how meddlesome mothers can be. "The Messengers" opens in 2,528 theaters and could scare up around $12M for the weekend.


Kristen Stewart gets a message in "The Messengers."

Among holdovers, the spoof comedy "Epic Movie" may have won last weekend’s box office derby beating fellow freshman "Smokin’ Aces," but the R-rated action pic has taken over at number one each day during the mid-week period as "Epic" fans have gone back to class. The Fox comedy should see the larger drop as word-of-mouth will be nonexistent given its pathetic 3% score on RottenTomatoes.com which makes it the odds-on favorite so far for next year’s Razzie Awards. A 50% fall would leave "Epic Movie" with about $9M and a ten-day cume of $30M.

"Smokin’ Aces" has held up better during the week and newcomers won’t threaten its audience of young men that much. A 45% drop would give the Universal release around $8M for the weekend and a total of $27M after ten days.

The blockbuster "Night at the Museum" will enjoy yet another weekend when no kid movies enter the marketplace. That should lead to a small drop, possibly 25%, giving the Ben Stiller pic roughly $7M for the frame pushing the cume to an amazing $225M.

LAST YEAR: Thrills ruled the box office as the scary pic "When a Stranger Calls" opened at number one with a strong $21.6M to easily lead the frame. Sony found its way to $47.9M. Fox’s "Big Momma’s House 2" dropped a notch to second with $13.6M in its second weekend while the kidpic "Nanny McPhee" finished in third with $9.8M. "Brokeback Mountain" climbed to the highest position of its entire run coming in fourth place with $6M. Rounding out the top five was the animated hit "Hoodwinked" with $5.3M. Focus opened its new cross-cultural romantic comedy "Something New" in seventh place with a mild $4.9M on its way to only $11.5M.

Author: Gitesh Pandya, www.BoxOfficeGuru.com

Tag Cloud

National Geographic leaderboard Nickelodeon cats golden globe awards kaiju Tomatazos indie sequel Action cancelled Trivia medical drama sag awards italian MCU Paramount prank Sci-Fi Women's History Month Music Quiz debate sports Comic Book Food Network Television Critics Association Sundance TV spanish Nat Geo Spring TV a nightmare on elm street Country Superheroe Brie Larson Election Film Festival foreign BET Awards toronto Podcast The Arrangement natural history police drama Discovery Channel monster movies mission: impossible richard e. Grant Character Guide crime Disney Plus ghosts E! Polls and Games PBS book Star Wars jamie lee curtis SDCC Certified Fresh slashers Starz robots TIFF golden globes kong Warner Bros. mob Trophy Talk Spectrum Originals parents scary FOX Comedy TLC deadpool Fargo doctor who breaking bad ratings TCA 2017 travel HBO Max animated 20th Century Fox dramedy Adult Swim biopic crime thriller pirates of the caribbean die hard based on movie latino Winners Legendary venice Interview Freeform DirecTV YouTube Premium sequels Vudu Heroines genre Writers Guild of America Hollywood Foreign Press Association joker children's TV President Sony Pictures archives docuseries hidden camera independent The CW theme song aliens Opinion Arrowverse documentary Calendar Summer Drama adenture Super Bowl Holidays justice league supernatural scary movies Exclusive Video CMT Neflix comiccon 93rd Oscars RT21 singing competition twilight screen actors guild GLAAD Chernobyl ViacomCBS 71st Emmy Awards Apple YouTube BBC One Trailer batman Dark Horse Comics BET Academy Awards heist movie kids hispanic heritage month social media WGN ABC Family OneApp streaming movies 45 First Reviews superman trailers rotten movies we love disaster hollywood Comic-Con@Home 2021 classics Schedule christmas movies Mary Poppins Returns Instagram Live Reality Competition Horror 90s Binge Guide Rocketman Grammys scorecard criterion Christmas Premiere Dates Ghostbusters Crunchyroll Baby Yoda Tumblr Disney+ Disney Plus HBO 2015 CBS Holiday 78th Annual Golden Globe Awards Watching Series legend Emmy Nominations elevated horror marvel comics VICE 2017 renewed TV shows game of thrones Photos television political drama Marvel Television Fox Searchlight Paramount Network what to watch CNN franchise worst movies CBS All Access Universal Pictures crossover tv talk superhero comics women Tokyo Olympics Apple TV Plus live event Classic Film Masterpiece laika dceu binge 79th Golden Globes Awards Pop YA vs. asian-american french spanish language Apple TV+ Alien teaser hispanic dreamworks anthology The Purge X-Men BBC America halloween tv boxing 2020 football Oscars Funimation australia 4/20 Crackle Logo Rock movies zero dark thirty transformers Kids & Family Netflix NBA Set visit dark 99% Best and Worst dc Fantasy unscripted dragons films Cannes Travel Channel obituary A24 Pet Sematary comic reviews sitcom new york TCA Winter 2020 Paramount Plus mcc Nominations Pirates Infographic OWN Britbox psycho cancelled television ABC award winner razzies Avengers RT History critics Spike 21st Century Fox Hallmark Christmas movies cars blaxploitation First Look concert Red Carpet Disney streaming service TV finale Rom-Com ITV nature cooking new zealand Stephen King San Diego Comic-Con new star wars movies spinoff biography know your critic Extras werewolf thriller Winter TV ABC Signature canceled TCM Sneak Peek Pixar Unbreakable Kimmy Schmidt emmy awards TV Land cancelled TV series live action book adaptation Endgame ID Pop TV remakes diversity Ovation FXX Lionsgate news Sundance trophy critic resources Valentine's Day The Witch Amazon Prime Video halloween GoT CW Seed APB all-time Video Games Lifetime Christmas movies DC streaming service psychological thriller black comedy nbcuniversal crime drama spain Ellie Kemper PlayStation IMDb TV Lifetime hist stop motion History 2021 Image Comics MSNBC discovery Pacific Islander revenge documentaries action-comedy USA Network mockumentary historical drama Columbia Pictures quibi BBC stand-up comedy Western TCA Walt Disney Pictures Marathons Chilling Adventures of Sabrina toy story saw comic book movies Shondaland GIFs Sundance Now 2019 Emmys Pride Month Mindy Kaling comic book movie Awards Tour cartoon Peacock south america Anna Paquin art house dexter rom-coms Acorn TV New York Comic Con Disney Rocky boxoffice Esquire japan blockbusters king kong AMC young adult spider-man USA aapi suspense 24 frames posters Biopics TCA Awards See It Skip It Wes Anderson space game show olympics series SundanceTV Marvel Studios Superheroes miniseries Comics on TV FX on Hulu Epix Black Mirror Universal Fall TV Hulu cancelled TV shows WarnerMedia comic books LGBT PaleyFest 2016 screenings Awards DC Comics Countdown Comedy Central Creative Arts Emmys NYCC Cartoon Network Teen sopranos rotten video The Academy witnail facebook comedies Fox News politics The Walt Disney Company Amazon A&E festivals YouTube Red Martial Arts TV One TBS Musical spider-verse cops VOD Broadway Tarantino Prime Video festival reboot rt labs HBO Go chucky science fiction Bravo adventure Netflix Christmas movies marvel cinematic universe casting Turner versus Mary poppins movie TV renewals fast and furious video on demand Cosplay feel good vampires free movies godzilla harry potter VH1 Syfy scene in color telelvision Thanksgiving 1990s best talk show American Society of Cinematographers streaming romance 007 cinemax TNT Animation universal monsters king arthur target zombie ESPN canceled TV shows blockbuster rt labs critics edition slasher docudrama Box Office basketball mutant worst SXSW NBC dogs Mudbound FX IFC Tags: Comedy black 72 Emmy Awards stoner international Marvel Toys gangster lord of the rings romantic comedy Tubi technology name the review nfl composers cults strong female leads Black History Month zombies Turner Classic Movies japanese Hear Us Out Reality 2018 child's play Shudder Family Mary Tyler Moore jurassic park Musicals true crime Lucasfilm directors The Walking Dead Song of Ice and Fire 73rd Emmy Awards Star Trek popular Disney Channel satire El Rey fresh Showtime BAFTA Hallmark james bond Mystery green book Captain marvel wonder woman AMC Plus E3 rt archives royal family MTV IFC Films Year in Review TV movies adaptation TruTV LGBTQ spy thriller Television Academy Elton John high school Amazon Prime anime serial killer indiana jones period drama HFPA war DGA DC Universe Amazon Studios Film