Weekend Box Office

Box Office Guru Preview: Heartbreak Kid Hopes to Charm Moviegoers

Seeker, Feel the Noise also opening wide.

by | October 4, 2007 | Comments

Following a six-week streak of R-rated films topping the charts, The Rock‘s family comedy The Game Plan led the box office last weekend. Now, adult fare comes back to claim the crown with the new Ben Stiller comedy The Heartbreak Kid which is aiming for an easy number one debut. Also opening nationally are the fantasy adventure The Seeker: The Dark is Rising and the music-filled drama Feel the Noise. With the Columbus Day holiday falling on Monday, some students will have extra time off making for a solid start for the month of October.

Almost a decade after There’s Something About Mary became a sleeper smash, directors Peter and Bobby Farrelly reunite with Stiller for another raunchy relationship comedy with The Heartbreak Kid. A remake of the 1972 film written by Neil Simon, the Paramount release stands as another number one hit inherited from the DreamWorks factory. The pic tells the story of a man who marries too early and then falls for another woman during his honeymoon. In the past year, the R-rated envelope-pushing comedies Borat, Knocked Up, and Superbad grossed nearly $400M in combined domestic box office proving that there is gold to be mined in this genre when films are made well and deliver the laughs that audiences want.

Plus star-driven comedies with major Hollywood faces routinely lure moviegoers away from the home and into the multiplexes. Heartbreak will probably not reach the $30.7M opening weekend figure of Knocked Up which had more buzz plus opened in June when most college students were out of school. But reviews so far have been quite good for this type of film so adults will certainly give it a try. And with so many dark and serious films about outlaws, vigilantes, and terrorists out there, audiences definitely want something light and funny right now. Opening in over 3,000 theaters, The Heartbreak Kid may debut with about $27M this weekend.

Ben Stiller and Malin Aklerman in The Heartbreak Kid

The time-travel adventure film The Seeker: The Dark is Rising heads into very wide release (possibly too wide) this weekend aiming for young boys in fantasy mode. Rated PG, the Fox release is based on the popular series of novels and will try to tap into a built-in audience of readers. Of course this is no Harry Potter and currently The Rock is doing a good job bringing in business from the lads so it will be an uphill battle at the box office. Overall buzz does not seem too strong so a huge crowd is not expected. Also there is no real starpower so the film will have to rely on special effects and fans of the literary property. Attacking 3,141 venues, The Seeker may generate around $9M over the weekend.

The Seeker

A Harlem rapper discovers Reggaeton music in Puerto Rico in the urban drama Feel the Noise from producer Jennifer Lopez. Sony is using her name prominently in the marketing which makes sense since there is not much starpower on screen. Latino and African-American youth are being targeted by the PG-13 film which should play mostly to a teen audience. The pic has a clear shot at this crowd since Seeker and The Game Plan skew younger and The Heartbreak Kid and The Kingdom will play older. The studio is trying to tap into the same audience that came out in surprisingly potent numbers for its past films like You Got Served and Stomp the Yard. Noise will open in half as many theaters and the buzz is a bit softer so the numbers will undoubtedly be smaller. Still an impressive average is likely. Stepping into 1,000 locations, Feel the Noise might bow to around $5M.

Feel the Noise

Opening in just 15 theaters in a handful of cities is the George Clooney legal thriller Michael Clayton from Warner Bros. In the R-rated pic, the Oscar-winning actor plays a hotshot attorney who is called in to manage a crisis when his firm’s top litigator suffers a breakdown while defending a top client. Tom Wilkinson, Tilda Swinton, and Sydney Pollack co-star. Reviews have been strong and the studio hopes that buzz from a few select markets will spread when Clayton expands nationally next weekend. But a crowded marketplace for serious adult dramas will make things tough.

George Clooney in Michael Clayton

The Rock‘s kidpic The Game Plan delivered a powerful debut last weekend and with little competition from new releases, plus the Columbus Day holiday, a solid hold should result. Seeker will distract a few young boys, but overall it shouldn’t be that much of a threat. A decline of 30% could occur giving the Disney hit around $16M for the session boosting the ten-day cume to an impressive $42M.

The Middle East drama The Kingdom has been ranking number one during the week since kids are busy with school and less able to see Game Plan. Universal should see a 45% drop to about $9.5M which would put the Jamie Foxx actioner at $32M after ten days. Look for Resident Evil: Extinction to slide 50% to roughly $4M leaving Sony with $43M to date.

LAST YEAR: October kicked off with a bang with the top spot debut of Martin Scorsese‘s The Departed with $26.9M. Warner Bros. went on to gross $132.4M domestically and $288M worldwide plus scored four Oscars including the coveted Best Picture statue. Opening in second place with $18.5M was Texas Chainsaw Massacre: The Beginning which was the first of three horror sequels that month. New Line found its way to $39.5M. Sony’s toon hit Open Season dropped to third with $15.6M in its sophomore frame. The Lionsgate comedy Employee of the Month bowed in fourth with $11.4M on its way to $28.4M. The Guardian rounded out the top five with $9.6M in its second weekend.

Author: Gitesh Pandya, www.BoxOfficeGuru.com

Tag Cloud

Columbia Pictures docudrama Adult Swim space casting Fox News Masterpiece Food Network Film Festival YouTube Premium Rock First Look science fiction witnail green book TCA Spectrum Originals The Witch National Geographic zero dark thirty TV Esquire Ovation doctor who binge Holidays GoT cults cars Sundance Now Horror toy story Quiz biography Infographic Rom-Com CW Seed The Arrangement MTV Marathons Black Mirror APB book See It Skip It Comedy Central Box Office Shondaland anthology comic Warner Bros. Walt Disney Pictures Writers Guild of America thriller Heroines spinoff Winners DirecTV Winter TV theme song social media zombies robots Summer Unbreakable Kimmy Schmidt Pop Comics on TV TV Land FXX Stephen King Watching Series DC Universe cops TCM Vudu strong female leads Epix 2015 Cannes BBC America Apple El Rey VH1 Video Games WGN miniseries Syfy 20th Century Fox ratings Brie Larson Dark Horse Comics Drama GIFs sequel psychological thriller Year in Review 2016 PaleyFest Sneak Peek finale Star Wars serial killer romance Comic Book dragons crossover Acorn TV aliens natural history RT History based on movie mutant boxoffice Superheroes Freeform San Diego Comic-Con diversity 007 Creative Arts Emmys President nature GLAAD Tumblr animated Pet Sematary Red Carpet Anna Paquin Trivia series period drama LGBT Hulu anime zombie television VICE revenge 24 frames kids golden globes ABC teaser TruTV Sundance game show crime thriller Spring TV Character Guide Photos DC Comics disaster USA Network crime SundanceTV comiccon TIFF Toys FX Song of Ice and Fire Interview Calendar Nominations Action FOX adventure 2018 true crime RT21 PBS Chernobyl singing competition Animation USA psycho Sci-Fi Musical festivals sports ABC Family Mudbound Britbox Reality Competition unscripted Comedy harry potter 2019 Set visit Elton John 2017 Film police drama spider-man Music SDCC Lionsgate Biopics Logo Crackle CNN ghosts A&E Awards Amazon LGBTQ YA Lucasfilm Extras technology supernatural Star Trek Spike Election cats Kids & Family Paramount Emmy Nominations Lifetime tv talk Martial Arts Premiere Dates SXSW Cartoon Network adaptation New York Comic Con Mary poppins Disney Channel travel E! HBO ESPN medical drama politics Western ITV Showtime Amazon Prime Video Netflix CBS Women's History Month historical drama Sony Pictures OWN Pride Month children's TV discovery Shudder Universal MSNBC Tomatazos American Society of Cinematographers WarnerMedia Binge Guide hist Disney talk show Mary Poppins Returns Mary Tyler Moore Superheroe dceu Reality Marvel Musicals cooking CBS All Access war Thanksgiving Chilling Adventures of Sabrina Nickelodeon TNT Tarantino IFC DGA TBS dramedy Teen elevated horror Ellie Kemper HBO Max Fantasy BBC streaming transformers Grammys The CW facebook IFC Films Nat Geo Schedule Captain marvel Starz Disney streaming service Trophy Talk Rocketman Cosplay TLC Best and Worst Mindy Kaling CMT mockumentary BET Family composers Oscars award winner YouTube Red justice league Mystery Pixar what to watch Opinion 45 MCU AMC jamie lee curtis spy thriller Valentine's Day quibi Paramount Network Bravo Certified Fresh dc crime drama DC streaming service Super Bowl NYCC TCA 2017 Country Amazon Prime Ghostbusters sitcom 21st Century Fox Countdown Awards Tour Podcast Emmys cinemax Christmas NBC movies Polls and Games vampires Fall TV E3 blaxploitation Rocky Trailer political drama richard e. Grant History X-Men Pirates