Weekend Box Office

Box Office Guru Preview: Heartbreak Kid Hopes to Charm Moviegoers

Seeker, Feel the Noise also opening wide.

by | October 4, 2007 | Comments

Following a six-week streak of R-rated films topping the charts, The Rock‘s family comedy The Game Plan led the box office last weekend. Now, adult fare comes back to claim the crown with the new Ben Stiller comedy The Heartbreak Kid which is aiming for an easy number one debut. Also opening nationally are the fantasy adventure The Seeker: The Dark is Rising and the music-filled drama Feel the Noise. With the Columbus Day holiday falling on Monday, some students will have extra time off making for a solid start for the month of October.

Almost a decade after There’s Something About Mary became a sleeper smash, directors Peter and Bobby Farrelly reunite with Stiller for another raunchy relationship comedy with The Heartbreak Kid. A remake of the 1972 film written by Neil Simon, the Paramount release stands as another number one hit inherited from the DreamWorks factory. The pic tells the story of a man who marries too early and then falls for another woman during his honeymoon. In the past year, the R-rated envelope-pushing comedies Borat, Knocked Up, and Superbad grossed nearly $400M in combined domestic box office proving that there is gold to be mined in this genre when films are made well and deliver the laughs that audiences want.

Plus star-driven comedies with major Hollywood faces routinely lure moviegoers away from the home and into the multiplexes. Heartbreak will probably not reach the $30.7M opening weekend figure of Knocked Up which had more buzz plus opened in June when most college students were out of school. But reviews so far have been quite good for this type of film so adults will certainly give it a try. And with so many dark and serious films about outlaws, vigilantes, and terrorists out there, audiences definitely want something light and funny right now. Opening in over 3,000 theaters, The Heartbreak Kid may debut with about $27M this weekend.

Ben Stiller and Malin Aklerman in The Heartbreak Kid

The time-travel adventure film The Seeker: The Dark is Rising heads into very wide release (possibly too wide) this weekend aiming for young boys in fantasy mode. Rated PG, the Fox release is based on the popular series of novels and will try to tap into a built-in audience of readers. Of course this is no Harry Potter and currently The Rock is doing a good job bringing in business from the lads so it will be an uphill battle at the box office. Overall buzz does not seem too strong so a huge crowd is not expected. Also there is no real starpower so the film will have to rely on special effects and fans of the literary property. Attacking 3,141 venues, The Seeker may generate around $9M over the weekend.

The Seeker

A Harlem rapper discovers Reggaeton music in Puerto Rico in the urban drama Feel the Noise from producer Jennifer Lopez. Sony is using her name prominently in the marketing which makes sense since there is not much starpower on screen. Latino and African-American youth are being targeted by the PG-13 film which should play mostly to a teen audience. The pic has a clear shot at this crowd since Seeker and The Game Plan skew younger and The Heartbreak Kid and The Kingdom will play older. The studio is trying to tap into the same audience that came out in surprisingly potent numbers for its past films like You Got Served and Stomp the Yard. Noise will open in half as many theaters and the buzz is a bit softer so the numbers will undoubtedly be smaller. Still an impressive average is likely. Stepping into 1,000 locations, Feel the Noise might bow to around $5M.

Feel the Noise

Opening in just 15 theaters in a handful of cities is the George Clooney legal thriller Michael Clayton from Warner Bros. In the R-rated pic, the Oscar-winning actor plays a hotshot attorney who is called in to manage a crisis when his firm’s top litigator suffers a breakdown while defending a top client. Tom Wilkinson, Tilda Swinton, and Sydney Pollack co-star. Reviews have been strong and the studio hopes that buzz from a few select markets will spread when Clayton expands nationally next weekend. But a crowded marketplace for serious adult dramas will make things tough.

George Clooney in Michael Clayton

The Rock‘s kidpic The Game Plan delivered a powerful debut last weekend and with little competition from new releases, plus the Columbus Day holiday, a solid hold should result. Seeker will distract a few young boys, but overall it shouldn’t be that much of a threat. A decline of 30% could occur giving the Disney hit around $16M for the session boosting the ten-day cume to an impressive $42M.

The Middle East drama The Kingdom has been ranking number one during the week since kids are busy with school and less able to see Game Plan. Universal should see a 45% drop to about $9.5M which would put the Jamie Foxx actioner at $32M after ten days. Look for Resident Evil: Extinction to slide 50% to roughly $4M leaving Sony with $43M to date.

LAST YEAR: October kicked off with a bang with the top spot debut of Martin Scorsese‘s The Departed with $26.9M. Warner Bros. went on to gross $132.4M domestically and $288M worldwide plus scored four Oscars including the coveted Best Picture statue. Opening in second place with $18.5M was Texas Chainsaw Massacre: The Beginning which was the first of three horror sequels that month. New Line found its way to $39.5M. Sony’s toon hit Open Season dropped to third with $15.6M in its sophomore frame. The Lionsgate comedy Employee of the Month bowed in fourth with $11.4M on its way to $28.4M. The Guardian rounded out the top five with $9.6M in its second weekend.

Author: Gitesh Pandya, www.BoxOfficeGuru.com

Tag Cloud

FOX Classic Film biography Starz comedies Super Bowl Superheroes parents Holiday Tubi LGBTQ aliens Marvel Studios zombie Peacock video Walt Disney Pictures cancelled Dark Horse Comics psycho cooking Travel Channel dogs asian-american indie Paramount Network Teen vampires dragons period drama elevated horror Nominations Avengers stand-up comedy VOD DC Comics Universal robots batman Lifetime Christmas movies dceu Awards Tour Amazon Studios TV renewals festivals Ovation Crackle animated Hear Us Out screenings Toys Pop TV Reality Competition Fall TV Rocky BAFTA Tarantino docudrama Pet Sematary Amazon Prime First Look casting foreign Sundance Now Comic Book comiccon medical drama Television Academy game of thrones Chernobyl hist Box Office Rock BBC One joker sequels The CW Creative Arts Emmys Emmy Nominations Best and Worst Sundance Sundance TV harry potter police drama sports Music Musical Masterpiece Set visit what to watch Podcast Spring TV AMC LGBT comics CW Seed spain Nickelodeon FXX hollywood History screen actors guild Columbia Pictures Opinion Spectrum Originals Disney streaming service Freeform Holidays all-time Women's History Month finale natural history The Walking Dead singing competition Adult Swim E3 Writers Guild of America streaming fast and furious Summer south america 2017 boxoffice Interview Polls and Games RT History criterion Pirates APB Apple TV Plus miniseries game show Pop San Diego Comic-Con witnail Drama supernatural Calendar children's TV Spike Black Mirror Apple TV+ TCA Awards unscripted Quiz reboot Mindy Kaling teaser dc classics spanish language crossover nbcuniversal HBO ABC Family Disney+ Disney Plus stoner ABC series RT21 Winners concert BBC golden globes spinoff Tumblr breaking bad documentaries TCA 2017 cults true crime 45 sag awards science fiction talk show TCM indiana jones Food Network Rom-Com Marathons Watching Series Cosplay Brie Larson travel serial killer Tomatazos Disney Plus spy thriller Character Guide scary movies Syfy DGA Biopics NBC technology Nat Geo Star Trek Stephen King Infographic thriller christmas movies Shudder WarnerMedia 2016 Country Grammys diversity zombies Chilling Adventures of Sabrina renewed TV shows video on demand Extras strong female leads Amazon Prime Video VICE Endgame anthology discovery jamie lee curtis Trivia based on movie werewolf FX on Hulu Animation latino Rocketman Netflix mission: impossible Warner Bros. YA binge documentary YouTube President ghosts Logo BET Netflix Christmas movies cancelled television TruTV war Binge Guide Epix Martial Arts 20th Century Fox Arrowverse Oscars CMT anime justice league zero dark thirty laika crime GIFs BBC America Western ratings Kids & Family slashers blockbuster rotten First Reviews Family universal monsters Trophy Talk A24 cancelled TV series critics crime drama hispanic Discovery Channel Sci-Fi cops space obituary psychological thriller NYCC movie Premiere Dates historical drama Horror toy story films romance Fantasy Valentine's Day Video Games Unbreakable Kimmy Schmidt emmy awards Action Marvel cinemax TNT stop motion Ghostbusters Film Festival Lucasfilm political drama Film Turner Classic Movies YouTube Premium green book quibi crime thriller composers Certified Fresh 2015 romantic comedy Pixar Song of Ice and Fire CBS All Access Captain marvel cats Crunchyroll Trailer Turner Ellie Kemper SXSW IFC spider-man canceled a nightmare on elm street transformers 71st Emmy Awards doctor who IFC Films MCU BET Awards DirecTV Red Carpet Christmas Sneak Peek Cannes award winner Mary Tyler Moore Elton John kids book Countdown richard e. Grant Mary poppins OneApp Disney Channel Superheroe Winter TV Election Bravo Disney Comedy Central Heroines Photos MTV X-Men American Society of Cinematographers National Geographic Academy Awards Funimation TLC Star Wars Mudbound SDCC die hard Mary Poppins Returns TV Land franchise disaster Acorn TV Baby Yoda The Witch CBS SundanceTV 2018 Hulu YouTube Red ESPN 24 frames Pride Month 21st Century Fox HBO Max GLAAD Hallmark Anna Paquin 72 Emmy Awards worst The Arrangement HBO Go news New York Comic Con DC streaming service tv talk Apple free movies Comedy Reality blaxploitation PBS Musicals PaleyFest politics canceled TV shows TV theme song 2019 Esquire 4/20 OWN television cancelled TV shows satire Lifetime cars sequel Emmys E! ITV TBS facebook comic Awards directors USA versus mutant Hallmark Christmas movies Thanksgiving A&E Sony Pictures superhero independent reviews chucky DC Universe revenge Marvel Television cartoon Showtime GoT The Purge Lionsgate Comics on TV Amazon mockumentary movies Paramount VH1 name the review WGN TIFF PlayStation nature Vudu Schedule halloween 2020 El Rey adaptation best social media Shondaland See It Skip It Britbox sitcom USA Network child's play adventure FX MSNBC Cartoon Network twilight Fox News TCA 007 Black History Month Mystery Television Critics Association Year in Review dramedy CNN rotten movies we love dark TCA Winter 2020