Weekend Box Office

Box Office Guru Preview: Heartbreak Kid Hopes to Charm Moviegoers

Seeker, Feel the Noise also opening wide.

by | October 4, 2007 | Comments

Following a six-week streak of R-rated films topping the charts, The Rock‘s family comedy The Game Plan led the box office last weekend. Now, adult fare comes back to claim the crown with the new Ben Stiller comedy The Heartbreak Kid which is aiming for an easy number one debut. Also opening nationally are the fantasy adventure The Seeker: The Dark is Rising and the music-filled drama Feel the Noise. With the Columbus Day holiday falling on Monday, some students will have extra time off making for a solid start for the month of October.

Almost a decade after There’s Something About Mary became a sleeper smash, directors Peter and Bobby Farrelly reunite with Stiller for another raunchy relationship comedy with The Heartbreak Kid. A remake of the 1972 film written by Neil Simon, the Paramount release stands as another number one hit inherited from the DreamWorks factory. The pic tells the story of a man who marries too early and then falls for another woman during his honeymoon. In the past year, the R-rated envelope-pushing comedies Borat, Knocked Up, and Superbad grossed nearly $400M in combined domestic box office proving that there is gold to be mined in this genre when films are made well and deliver the laughs that audiences want.

Plus star-driven comedies with major Hollywood faces routinely lure moviegoers away from the home and into the multiplexes. Heartbreak will probably not reach the $30.7M opening weekend figure of Knocked Up which had more buzz plus opened in June when most college students were out of school. But reviews so far have been quite good for this type of film so adults will certainly give it a try. And with so many dark and serious films about outlaws, vigilantes, and terrorists out there, audiences definitely want something light and funny right now. Opening in over 3,000 theaters, The Heartbreak Kid may debut with about $27M this weekend.

Ben Stiller and Malin Aklerman in The Heartbreak Kid

The time-travel adventure film The Seeker: The Dark is Rising heads into very wide release (possibly too wide) this weekend aiming for young boys in fantasy mode. Rated PG, the Fox release is based on the popular series of novels and will try to tap into a built-in audience of readers. Of course this is no Harry Potter and currently The Rock is doing a good job bringing in business from the lads so it will be an uphill battle at the box office. Overall buzz does not seem too strong so a huge crowd is not expected. Also there is no real starpower so the film will have to rely on special effects and fans of the literary property. Attacking 3,141 venues, The Seeker may generate around $9M over the weekend.

The Seeker

A Harlem rapper discovers Reggaeton music in Puerto Rico in the urban drama Feel the Noise from producer Jennifer Lopez. Sony is using her name prominently in the marketing which makes sense since there is not much starpower on screen. Latino and African-American youth are being targeted by the PG-13 film which should play mostly to a teen audience. The pic has a clear shot at this crowd since Seeker and The Game Plan skew younger and The Heartbreak Kid and The Kingdom will play older. The studio is trying to tap into the same audience that came out in surprisingly potent numbers for its past films like You Got Served and Stomp the Yard. Noise will open in half as many theaters and the buzz is a bit softer so the numbers will undoubtedly be smaller. Still an impressive average is likely. Stepping into 1,000 locations, Feel the Noise might bow to around $5M.

Feel the Noise

Opening in just 15 theaters in a handful of cities is the George Clooney legal thriller Michael Clayton from Warner Bros. In the R-rated pic, the Oscar-winning actor plays a hotshot attorney who is called in to manage a crisis when his firm’s top litigator suffers a breakdown while defending a top client. Tom Wilkinson, Tilda Swinton, and Sydney Pollack co-star. Reviews have been strong and the studio hopes that buzz from a few select markets will spread when Clayton expands nationally next weekend. But a crowded marketplace for serious adult dramas will make things tough.

George Clooney in Michael Clayton

The Rock‘s kidpic The Game Plan delivered a powerful debut last weekend and with little competition from new releases, plus the Columbus Day holiday, a solid hold should result. Seeker will distract a few young boys, but overall it shouldn’t be that much of a threat. A decline of 30% could occur giving the Disney hit around $16M for the session boosting the ten-day cume to an impressive $42M.

The Middle East drama The Kingdom has been ranking number one during the week since kids are busy with school and less able to see Game Plan. Universal should see a 45% drop to about $9.5M which would put the Jamie Foxx actioner at $32M after ten days. Look for Resident Evil: Extinction to slide 50% to roughly $4M leaving Sony with $43M to date.

LAST YEAR: October kicked off with a bang with the top spot debut of Martin Scorsese‘s The Departed with $26.9M. Warner Bros. went on to gross $132.4M domestically and $288M worldwide plus scored four Oscars including the coveted Best Picture statue. Opening in second place with $18.5M was Texas Chainsaw Massacre: The Beginning which was the first of three horror sequels that month. New Line found its way to $39.5M. Sony’s toon hit Open Season dropped to third with $15.6M in its sophomore frame. The Lionsgate comedy Employee of the Month bowed in fourth with $11.4M on its way to $28.4M. The Guardian rounded out the top five with $9.6M in its second weekend.

Author: Gitesh Pandya, www.BoxOfficeGuru.com

Tag Cloud

Walt Disney Pictures cancelled television 93rd Oscars name the review ID Thanksgiving cancelled Watching Series children's TV natural history Amazon Studios Valentine's Day TCA Winter 2020 A&E Cosplay teaser Mary poppins Rock police drama scary movies Television Critics Association saw Video Games concert jurassic park Classic Film CNN discovery biography Comedy Central strong female leads Columbia Pictures Reality Lifetime CBS Netflix Christmas movies serial killer golden globe awards rotten crime cartoon fresh TCM Mary Poppins Returns Syfy DirecTV cancelled TV shows marvel cinematic universe Countdown National Geographic anthology chucky latino The Academy sequel President animated stand-up comedy Discovery Channel television Rocketman Emmy Nominations romance Sneak Peek spanish blaxploitation joker Christmas Cartoon Network Trailer comedies deadpool Heroines Unbreakable Kimmy Schmidt game show Fantasy Nat Geo Nominations cats canceled robots Sundance singing competition MCU free movies french target talk show pirates of the caribbean WGN telelvision The CW war HBO Max Tokyo Olympics Comic Book Apple TV Plus worst movies dceu Awards Calendar live action Anna Paquin foreign Amazon Prime Video zero dark thirty USA Network new zealand venice psychological thriller black binge Tubi doctor who Fox Searchlight Sundance Now new york obituary high school Travel Channel TCA PBS cinemax series Superheroes Britbox Rom-Com historical drama Lifetime Christmas movies aapi dc Alien cars award winner Emmys classics diversity Marathons football werewolf blockbusters MTV Elton John Marvel Television science fiction spanish language spain Summer Brie Larson Action lord of the rings stop motion Paramount Election witnail golden globes GIFs medical drama Binge Guide cancelled TV series Women's History Month Shudder TCA 2017 First Reviews Tumblr Infographic Martial Arts Shondaland IFC documentaries Ellie Kemper YouTube vampires comics comic Endgame CMT indie docudrama Pop TV mutant franchise Baby Yoda Reality Competition Dark Horse Comics Amazon boxoffice Acorn TV Spectrum Originals BBC History best BBC One superman Mystery Comic-Con@Home 2021 The Arrangement south america nfl Turner kong PaleyFest Lionsgate AMC TV renewals monster movies Country Chernobyl Marvel Amazon Prime a nightmare on elm street disaster Hulu New York Comic Con slashers unscripted stoner Disney 1990s TBS Netflix universal monsters sports SDCC Pacific Islander Apple TV+ thriller BET Awards movies miniseries ITV crossover festival Cannes CBS All Access Tomatazos Podcast prank reviews Biopics ABC Family Freeform italian IFC Films hidden camera directors sitcom Exclusive Video HBO dark toy story RT History transformers Rocky elevated horror ratings TLC Starz independent indiana jones Wes Anderson quibi The Witch Avengers Stephen King SXSW popular Chilling Adventures of Sabrina Fox News twilight godzilla First Look scorecard Star Wars YouTube Premium LGBT 78th Annual Golden Globe Awards sequels king kong Paramount Plus cooking Crackle Pop See It Skip It 20th Century Fox SundanceTV heist movie anime Quiz 21st Century Fox Turner Classic Movies El Rey Oscars DC streaming service remakes Vudu Food Network Showtime LGBTQ halloween tv YouTube Red HBO Go Western Academy Awards superhero The Purge Hear Us Out 90s Adult Swim comiccon blockbuster A24 TCA Awards revenge TIFF period drama Arrowverse Esquire The Walt Disney Company zombie Hallmark Trivia NBA jamie lee curtis social media Apple Spike VH1 Schedule Pride Month Warner Bros. APB Nickelodeon spider-man Funimation Set visit X-Men zombies streaming movies what to watch Disney Plus facebook ABC Signature streaming Fall TV Winners mockumentary Toys Disney Channel adventure book adaptation breaking bad 72 Emmy Awards Masterpiece Certified Fresh OWN scene in color Legendary new star wars movies justice league tv talk Captain marvel cops Broadway basketball Marvel Studios Crunchyroll Hallmark Christmas movies Year in Review japanese American Society of Cinematographers Box Office kids Epix comic books finale suspense Image Comics nature Kids & Family international 2017 kaiju child's play PlayStation 99% Musical MSNBC dramedy 2021 ESPN toronto adaptation NYCC green book Star Trek E3 hollywood worst Interview supernatural Logo nbcuniversal reboot video Comedy Holiday rotten movies we love TV Land mission: impossible asian-american Peacock news Drama films Superheroe 2019 Disney streaming service ABC parents Premiere Dates hist Super Bowl casting space Music WarnerMedia screenings GLAAD Lucasfilm Universal critics FX on Hulu spinoff BBC America dogs 45 Pet Sematary Pixar Tarantino Extras japan laika DC Comics Film VOD USA Mudbound book FOX romantic comedy Sci-Fi Winter TV spy thriller 2018 Horror criterion NBC Film Festival Disney+ Disney Plus TV One political drama documentary australia batman adenture sag awards Mary Tyler Moore dragons richard e. Grant OneApp San Diego Comic-Con rt archives Spring TV Song of Ice and Fire video on demand ViacomCBS Best and Worst olympics Television Academy composers all-time Pirates rom-coms cults archives know your critic 2015 trailers 71st Emmy Awards Photos DGA true crime Paramount Network Creative Arts Emmys Trophy Talk E! CW Seed ghosts Teen movie technology emmy awards Opinion versus VICE BET 007 game of thrones screen actors guild harry potter Sundance TV TNT boxing TruTV fast and furious BAFTA Red Carpet Ovation satire Comics on TV Black History Month canceled TV shows FX 24 frames halloween renewed TV shows die hard Ghostbusters theme song james bond Sony Pictures 4/20 The Walking Dead Black Mirror Holidays razzies Mindy Kaling 2020 Character Guide aliens Grammys Polls and Games RT21 docuseries christmas movies Writers Guild of America Animation YA Musicals FXX DC Universe based on movie Bravo crime thriller festivals travel TV movies TV Awards Tour crime drama GoT women hispanic psycho Family politics 2016