Weekend Box Office

Box Office Guru Preview: Heartbreak Kid Hopes to Charm Moviegoers

Seeker, Feel the Noise also opening wide.

by | October 4, 2007 | Comments

Following a six-week streak of R-rated films topping the charts, The Rock‘s family comedy The Game Plan led the box office last weekend. Now, adult fare comes back to claim the crown with the new Ben Stiller comedy The Heartbreak Kid which is aiming for an easy number one debut. Also opening nationally are the fantasy adventure The Seeker: The Dark is Rising and the music-filled drama Feel the Noise. With the Columbus Day holiday falling on Monday, some students will have extra time off making for a solid start for the month of October.

Almost a decade after There’s Something About Mary became a sleeper smash, directors Peter and Bobby Farrelly reunite with Stiller for another raunchy relationship comedy with The Heartbreak Kid. A remake of the 1972 film written by Neil Simon, the Paramount release stands as another number one hit inherited from the DreamWorks factory. The pic tells the story of a man who marries too early and then falls for another woman during his honeymoon. In the past year, the R-rated envelope-pushing comedies Borat, Knocked Up, and Superbad grossed nearly $400M in combined domestic box office proving that there is gold to be mined in this genre when films are made well and deliver the laughs that audiences want.

Plus star-driven comedies with major Hollywood faces routinely lure moviegoers away from the home and into the multiplexes. Heartbreak will probably not reach the $30.7M opening weekend figure of Knocked Up which had more buzz plus opened in June when most college students were out of school. But reviews so far have been quite good for this type of film so adults will certainly give it a try. And with so many dark and serious films about outlaws, vigilantes, and terrorists out there, audiences definitely want something light and funny right now. Opening in over 3,000 theaters, The Heartbreak Kid may debut with about $27M this weekend.

Ben Stiller and Malin Aklerman in The Heartbreak Kid

The time-travel adventure film The Seeker: The Dark is Rising heads into very wide release (possibly too wide) this weekend aiming for young boys in fantasy mode. Rated PG, the Fox release is based on the popular series of novels and will try to tap into a built-in audience of readers. Of course this is no Harry Potter and currently The Rock is doing a good job bringing in business from the lads so it will be an uphill battle at the box office. Overall buzz does not seem too strong so a huge crowd is not expected. Also there is no real starpower so the film will have to rely on special effects and fans of the literary property. Attacking 3,141 venues, The Seeker may generate around $9M over the weekend.

The Seeker

A Harlem rapper discovers Reggaeton music in Puerto Rico in the urban drama Feel the Noise from producer Jennifer Lopez. Sony is using her name prominently in the marketing which makes sense since there is not much starpower on screen. Latino and African-American youth are being targeted by the PG-13 film which should play mostly to a teen audience. The pic has a clear shot at this crowd since Seeker and The Game Plan skew younger and The Heartbreak Kid and The Kingdom will play older. The studio is trying to tap into the same audience that came out in surprisingly potent numbers for its past films like You Got Served and Stomp the Yard. Noise will open in half as many theaters and the buzz is a bit softer so the numbers will undoubtedly be smaller. Still an impressive average is likely. Stepping into 1,000 locations, Feel the Noise might bow to around $5M.

Feel the Noise

Opening in just 15 theaters in a handful of cities is the George Clooney legal thriller Michael Clayton from Warner Bros. In the R-rated pic, the Oscar-winning actor plays a hotshot attorney who is called in to manage a crisis when his firm’s top litigator suffers a breakdown while defending a top client. Tom Wilkinson, Tilda Swinton, and Sydney Pollack co-star. Reviews have been strong and the studio hopes that buzz from a few select markets will spread when Clayton expands nationally next weekend. But a crowded marketplace for serious adult dramas will make things tough.

George Clooney in Michael Clayton

The Rock‘s kidpic The Game Plan delivered a powerful debut last weekend and with little competition from new releases, plus the Columbus Day holiday, a solid hold should result. Seeker will distract a few young boys, but overall it shouldn’t be that much of a threat. A decline of 30% could occur giving the Disney hit around $16M for the session boosting the ten-day cume to an impressive $42M.

The Middle East drama The Kingdom has been ranking number one during the week since kids are busy with school and less able to see Game Plan. Universal should see a 45% drop to about $9.5M which would put the Jamie Foxx actioner at $32M after ten days. Look for Resident Evil: Extinction to slide 50% to roughly $4M leaving Sony with $43M to date.

LAST YEAR: October kicked off with a bang with the top spot debut of Martin Scorsese‘s The Departed with $26.9M. Warner Bros. went on to gross $132.4M domestically and $288M worldwide plus scored four Oscars including the coveted Best Picture statue. Opening in second place with $18.5M was Texas Chainsaw Massacre: The Beginning which was the first of three horror sequels that month. New Line found its way to $39.5M. Sony’s toon hit Open Season dropped to third with $15.6M in its sophomore frame. The Lionsgate comedy Employee of the Month bowed in fourth with $11.4M on its way to $28.4M. The Guardian rounded out the top five with $9.6M in its second weekend.

Author: Gitesh Pandya, www.BoxOfficeGuru.com

Tag Cloud

New York Comic Con Quiz Heroines Cartoon Network SDCC Adult Swim Disney Nickelodeon Lucasfilm E! Ellie Kemper Trivia Brie Larson crossover anime dramedy ITV GoT richard e. Grant finale 20th Century Fox Comedy Character Guide IFC Films TNT aliens ABC Family Tumblr thriller Mudbound Paramount Network Calendar FXX Universal Tarantino Spectrum Originals Musicals Elton John animated TCA science fiction adaptation TBS Nominations Pride Month GLAAD Set visit cults political drama Shondaland mockumentary Schedule Crackle CBS All Access what to watch Infographic dceu 007 LGBTQ supernatural Columbia Pictures Christmas toy story Toys Music Reality Competition FX binge Pet Sematary Esquire TCM DC streaming service Stephen King spinoff 2016 Pop travel Sundance 2017 true crime ABC Masterpiece based on movie Fall TV Amazon Freeform witnail Thanksgiving Food Network cops BBC Countdown MCU Sony Pictures Disney Channel 24 frames Rom-Com Rocky Mary Poppins Returns Martial Arts Action composers MTV Comics on TV Britbox Winter TV YouTube Premium unscripted biography TruTV Marvel CMT USA casting Opinion El Rey Creative Arts Emmys adventure NYCC Unbreakable Kimmy Schmidt Kids & Family boxoffice Superheroes comic Musical war Apple medical drama cats psycho game show Certified Fresh Teen OWN Amazon Prime Red Carpet streaming Comic Book Hulu 45 WGN NBC Superheroe SundanceTV The CW Warner Bros. television elevated horror Spike Lifetime Tomatazos Bravo harry potter Oscars Winners Chernobyl spider-man cinemax Interview Epix First Look zombies Sundance Now Chilling Adventures of Sabrina disaster dragons AMC Video Games dc Anna Paquin Summer festivals Ghostbusters 2015 Fantasy YA BET Showtime romance San Diego Comic-Con Captain marvel PBS Women's History Month History mutant sitcom docudrama Election zero dark thirty The Arrangement discovery social media CBS GIFs golden globes Box Office Rock APB TCA 2017 Biopics Mary poppins TV Land TIFF Podcast Mystery serial killer Pirates space Vudu Marathons RT21 American Society of Cinematographers 21st Century Fox HBO Lionsgate vampires psychological thriller Western IFC Polls and Games Pixar comiccon DirecTV Ovation SXSW Cosplay cooking Country green book Trailer hist transformers FOX crime thriller 2018 spy thriller DC Universe talk show Sneak Peek Mary Tyler Moore Horror Sci-Fi TV Starz Black Mirror Mindy Kaling Valentine's Day Best and Worst Comedy Central Year in Review See It Skip It YouTube Red VH1 Photos CNN Netflix Fox News strong female leads Awards teaser Paramount Awards Tour Writers Guild of America X-Men Nat Geo Super Bowl MSNBC 2019 CW Seed E3 The Witch Song of Ice and Fire Walt Disney Pictures Rocketman crime Cannes Acorn TV National Geographic Premiere Dates Shudder robots award winner VICE Star Trek DGA Grammys diversity Trophy Talk sequel PaleyFest A&E doctor who blaxploitation Animation singing competition facebook President Drama Reality technology historical drama nature zombie anthology ESPN Emmys crime drama TLC Syfy Film Festival justice league Star Wars Dark Horse Comics Logo Extras miniseries RT History sports Holidays Spring TV ratings BBC America period drama natural history Watching Series politics theme song DC Comics police drama USA Network jamie lee curtis