Box Office Guru

Box Office Guru Preview: Evan Shall Lead the Way

by | June 21, 2007 | Comments

Universal looks to score its first number one hit in nearly a year this weekend with the new Steve Carell comedy "Evan Almighty" which hits the multiplexes on Friday targeting a broad family audience.

Reaching out to adult moviegoers are MGM with the John Cusack chiller "1408" and Paramount Vantage with the Angelina Jolie starrer "A Mighty Heart." Overall, the marketplace could slow down a bit this weekend before another wave of high-profile summer blockbusters arrives towards the end of June.

The sixth consecutive sequel to open at number one has a different formula up its sleeve. "Evan Almighty" loses Jim Carrey from "Bruce Almighty," drops the rating from PG-13 to PG, and shifts the plot over to a Biblical story while courting family audiences. Michael Bay isn’t the only one with a transformer at the box office this summer. Universal’s big-budget comedy offering should easily top the charts, however the financial picture will be very different. Steve Carell, whose starpower has blossomed since the 2003’s "Bruce," takes over as the lead playing a TV anchorman-turned-congressman who is told by God to build an ark because a mighty flood is coming. Morgan Freeman reprises his supporting role as the big G.

On a budget rumored to have ballooned to $175M thanks to extensive special effects and overages, "Evan Almighty" stands as one of the priciest comedies ever. The loss of Jim Carrey means it has almost no chance of reaching the $68M three-day opening weekend gross of "Bruce" from four years ago when it shocked the film industry by kicking "The Matrix Reloaded" out of the top spot in only its second frame. It reached a domestic haul of $242.8M. "Evan Almighty" could conceivably gross half the amount of "Bruce," while costing twice as much to produce. Does that mean it will lose money? Not necessarily. "Evan" would love nothing more than to follow in the footsteps of "Night at the Museum," another effects-driven comedy led by a popular comedian aimed at families, which has grossed over $570M worldwide. If it can tap into that crowd, then it will be a divine road ahead.

"Evan"’s trim running time of about 90 minutes will help since multiplexes can schedule numerous showtimes per day. Competition will come from current chart-topper "Fantastic Four: Rise of the Silver Surfer," another action-comedy sequel tamed down to a PG to cater to eight-year-old boys on summer vacation. Teens and young adults who have to wait until the fall to see new episodes of Carell’s "The Office" may line up for "Evan" and give it a try, despite the negative reviews. There’s not much else exciting that demo right now. And given its themes, moviegoers in the Bible Belt may contribute some solid sales on opening weekend as the studio is wisely targeting churches in its marketing outreach. Opening in 3,602 theaters, "Evan Almighty" could premiere to about $40M this weekend.


"Evan Almighty"

John Cusack hopes to avoid the current horror curse at the box office with his new psychological thriller "1408." The MGM release finds the actor playing a writer who checks into a haunted hotel room that many have died in. Samuel L. Jackson co-stars in the PG-13 pic. Scary movies have been slaughtered at the cash registers lately. Even star-driven adult thrillers have struggled as witnessed by openings of $11.2M for "Perfect Stranger" starring Halle Berry and Bruce Willis, $10M for Hilary Swank‘s "The Reaping," $10M for Kevin Costner‘s "Mr. Brooks," and $7.6M for Luke Wilson‘s hotel-themed "Vacancy." Managing to surge a bit higher were Sandra Bullock‘s "Premonition" with $17.6M and Jim Carrey’s "The Number 23" with $14.6M. "1408" may not scare up that much business given consumer apathy towards fright flicks right now. Plus Cusack and Jackson are not really known for packing them in on opening weekend unless there are bigger stars present. Checking into 2,678 theaters, "1408" might take in about $12M this weekend.


John Cusack in "1408"

Angelina Jolie headlines this weekend’s serious offering for adult audiences, "A Mighty Heart." Directed by Michael Winterbottom ("The Road to Guantanamo," "Welcome to Sarajevo"), the R-rated film finds the Oscar-winning actress playing Mariane Pearl, wife of slain Wall Street Journal reporter Daniel Pearl, and documents her struggle to find her kidnapped husband in Pakistan. In a summer of sequels and effects-driven action pictures for kids on vacation, Paramount Vantage is going after the adults that are often neglected at this time of year. Reviews for "Heart" have been strong with Jolie already earning kudos buzz and the film should appeal to the same audiences that came out for other acclaimed political thrillers like "United 93" ($11.5M, $6,395 average), "The Constant Gardener" ($8.7M, $6,444), and "Syriana" ($11.7M, $6,699). Competition will come from "Ocean’s Thirteen" and "Knocked Up" which have both been playing well with the 30-plus crowd. Debuting in about 1,350 theaters, "A Mighty Heart" might open in the vicinity of $7M.


Angelina Jolie in "A Mighty Heart"

Last weekend, Fox’s "Fantastic Four: Rise of the Silver Surfer" opened at the top and was just one of six sequels to land in the top ten. Its 2005 predecessor tumbled 59% in its second weekend thanks to poor word-of-mouth and intense competition from newcomers "Charlie and the Chocolate Factory" and "Wedding Crashers" which stole over $90M worth of ticket sales away from holdover pics. "Silver Surfer" has been greeted with marginally better responses and will not face as much competition from the incoming class this weekend, although "Evan Almighty" will be gunning for that PG-loving family crowd. A drop of 55% would give the new "Fantastic Four" saga around $25M for the frame and a ten-day cume of $103M.

"Ocean’s Thirteen" will see some of its adult audience get pulled away by the weekend’s two new mature-skewing flicks. A 40% decline will leave the caper sequel with roughly $12M pushing the total to $91M after 17 days for Warner Bros. Universal’s comedy sensation "Knocked Up" will smash through the $100M mark this weekend, probably on Friday. Look for a 30% fall to around $10M boosting the cume to $108M.

LAST YEAR: Adam Sandler scored his usual table at the top spot with his comedy "Click" which bowed to $40M for Sony on its way to $137.3M domestically and over $235M worldwide. The Disney/Pixar toon "Cars" dropped to the runnerup spot but dipped only 31% to $23.3M. Sophomores "Nacho Libre" and "The Fast and the Furious: Tokyo Drift" were both hit hard and tumbled by more than 50% each to $12.7M and $9.8M, respectively. Focus launched the Tyrese Gibson actioner "Waist Deep" to a solid $9.4M from just over 1,000 theaters on its way to $21.3M.

Author: Gitesh Pandya, www.BoxOfficeGuru.com