One animated film will bump another from the number one spot at the North American box office. But the new warrior Beowulf is no B movie but an A-list production from an Oscar-winning director offering action audiences something new. Also opening this weekend but likely to see more modest grosses are the family pic Mr. Magorium’s Wonder Emporium and the romantic drama Love in the Time of Cholera. Without a compelling selection of great films, the marketplace should once again fall well below year-ago levels.
Paramount looks to capture the box office crown without the help of DreamWorks this time with Beowulf, a computer-animated action adventure based on the ancient epic poem. The PG-13 film comes from Robert Zemeckis who expands upon the motion capture technology he used in 2004’s The Polar Express. This time around his film is aimed at somewhat older moviegoers as young children will be too frightened by the violence, gore, and yes, nudity. Beowulf aims to pry 14-year-old boys away from their videogame systems and into the multiplexes with a new type of action film that is presented in 3D in selected theaters. Ray Winstone, Anthony Hopkins, and Angelina Jolie lend their voices and digital likenesses.
The marketing has been terrific on the part of the studio. The core audience of young males is excited and ready to buy tickets and the film might even pull in part of the literary crowd curious to see how this classic tale is adapted to the big screen. The marketplace needs something like this now with hits like American Gangster skewing more adult and kidpics like Bee Movie not offering enough violence. If last December’s Eragon could open to $23.2M, then surely Beowulf can target the same crowd and go higher. Launching in over 2,800 theaters, Beowulf could conquer the box office this weekend with about $32M.
LAST YEAR: In a major pre-holiday showdown, the penguin toon Happy Feet edged out the new James Bond film Casino Royale for the number one spot with a strong opening of $41.5M. The Warner Bros. family hit went on to collect $198M domestically and a stellar $384M worldwide. Sony’s relaunched spy series still posted a muscular debut grossing $40.8M over the weekend on its way to $167M domestically and a sensational $595M globally making the Daniel Craig-starrer the top-grossing 007 flick ever. After two weeks on top, Fox’s Borat slipped to third with $14.6M. Rounding out the top five were Disney’s The Santa Clause 3 with $8.3M and the Sony release Stranger Than Fiction with $6.6M.
Author: Gitesh Pandya, www.BoxOfficeGuru.com