Weekend Box Office

Box Office Guru Preview: Beowulf Set To Conquer Multiplexes

Mr. Magorium's Wonder Emporium, Love in the Time of Cholera also opening.

by | November 15, 2007 | Comments

One animated film will bump another from the number one spot at the North American box office. But the new warrior Beowulf is no B movie but an A-list production from an Oscar-winning director offering action audiences something new. Also opening this weekend but likely to see more modest grosses are the family pic Mr. Magorium’s Wonder Emporium and the romantic drama Love in the Time of Cholera. Without a compelling selection of great films, the marketplace should once again fall well below year-ago levels.

Paramount looks to capture the box office crown without the help of DreamWorks this time with Beowulf, a computer-animated action adventure based on the ancient epic poem. The PG-13 film comes from Robert Zemeckis who expands upon the motion capture technology he used in 2004’s The Polar Express. This time around his film is aimed at somewhat older moviegoers as young children will be too frightened by the violence, gore, and yes, nudity. Beowulf aims to pry 14-year-old boys away from their videogame systems and into the multiplexes with a new type of action film that is presented in 3D in selected theaters. Ray Winstone, Anthony Hopkins, and Angelina Jolie lend their voices and digital likenesses.

The marketing has been terrific on the part of the studio. The core audience of young males is excited and ready to buy tickets and the film might even pull in part of the literary crowd curious to see how this classic tale is adapted to the big screen. The marketplace needs something like this now with hits like American Gangster skewing more adult and kidpics like Bee Movie not offering enough violence. If last December’s Eragon could open to $23.2M, then surely Beowulf can target the same crowd and go higher. Launching in over 2,800 theaters, Beowulf could conquer the box office this weekend with about $32M.


The digitally-altered likeness of Ray Winstone in Beowulf

Dustin Hoffman stars as the eccentric owner of a magical toy store in Mr. Magorium’s Wonder Emporium, a new entry for family audiences from Fox. The G-rated film co-stars Natalie Portman and Jason Bateman. With Bee Movie and Fred Claus already out there doing solid business, and likely to collect a combined $30M this weekend, competition for Emporium will be intense. Bad reviews will make parents hesitate, but if kids respond to the TV commercials, then they will find a way to force their parents to take them. Opening wide in around 3,200 locations, Mr. Magorium could bow to about $11M this weekend and try to remain a relevant choice over the upcoming Thanksgiving holiday session.


Dustin Hoffman and Natalie Portman in Mr. Magorium’s Wonder Emporium

To counter his current role as a brutal killer in No Country for Old Men, Javier Bardem stars in the romantic drama Love in the Time of Cholera. The R-rated tale from New Line is getting a moderately wide release and will play to an older adult audience with a female skew. The Oscar buzz Bardem has been receiving for Country could rub off on Cholera helping its case. And Latino audiences are being counted on to show up as are fans of Oprah who has endorsed the book that the film is based on. But overall, the Columbia-set film has not generated enough excitement to deliver a solid debut. Plus poor reviews will turn away much of the target audience. A slot on the lower end of the top ten could await. Opening in about 800 theaters, Love in the Time of Cholera might gross around $3M over the weekend.


Love in the Time of Cholera

Bee Movie should fall from its spot at the top of the box office and slide by about 30% since there is not too much new competition for young kids. A weekend tally of $18M could result giving Paramount $97M to date. Universal’s American Gangster should drop by 40% to about $14.5M giving the crime saga a total of $102M. The holiday comedy Fred Claus could dip by 35% in its second weekend. That would leave the Warner Bros. release with a weekend take of $12M and a ten-day cume of $35.5M.

LAST YEAR: In a major pre-holiday showdown, the penguin toon Happy Feet edged out the new James Bond film Casino Royale for the number one spot with a strong opening of $41.5M. The Warner Bros. family hit went on to collect $198M domestically and a stellar $384M worldwide. Sony’s relaunched spy series still posted a muscular debut grossing $40.8M over the weekend on its way to $167M domestically and a sensational $595M globally making the Daniel Craig-starrer the top-grossing 007 flick ever. After two weeks on top, Fox’s Borat slipped to third with $14.6M. Rounding out the top five were Disney’s The Santa Clause 3 with $8.3M and the Sony release Stranger Than Fiction with $6.6M.

Author: Gitesh Pandya, www.BoxOfficeGuru.com

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