ShoWest is a convention for people making movies and the people exhibiting them. That’s all well and good, but since Rotten Tomatoes is not making nor exhibiting movies (as least to my knowledge), why are we here? "Cars." "Over the Hedge." "A Prairie Home Companion." "Akeelah and The Bee." Look forward to our reports, but in the mean time check out the hundreds of movie posters for upcoming 2006 films on display.
This annual convention attracts, according to their website, "thousands of delegates from over 45 countries in North and South America, Europe, Asia, and Australia" where they can network, preview new products, and learn about issues affecting the industry.
This convention may hold little interest for people not in the business of making movies or displaying them, but what goes on here will have an impact on the theatrical experience sometime down the road. For instance, some of the cutting-edge technology on display here will find its way into theaters. Seminars like "Enhancing the Magic of the Moviegoing Experience" will, hopefully, improve the moviegoing experience, whose decline is one of the contributing factors people cited for not going to the multiplexes.
