New York Theater Pulls "United 93" Trailer

by | April 4, 2006 | Comments

Although it will still open the Tribeca Film Festival this month, "United 93" has been deemed too unsettling to have its trailer shown at one New York theater.

Management at the Manhattan-area AMC Loews Lincoln Square 12 has pulled the "United 93" trailer after it left audiences upset. The Paul Greengrass pic, which depicts the events of the doomed September 11th flight in real time, is scheduled for release nationwide April 28. The trailer for the Universal Pictures film has been shown theatrically before films with a more adult-appropriate R or PG-13 rating, but its subject matter remains very sensitive to audiences in a still-reeling New York City.

From the AP: ""I don’t think people are ready for this," theater manager Kevin Adjodha said.

"One lady was crying," Adjodha told Newsweek. "She was saying that we shouldn’t have played the trailer. That this was wrong."

Universal Studios in Los Angeles, meanwhile, said it would go ahead with plans to show the trailer for the thriller, which is scheduled to open in theaters on April 28.

Adam Fogelson, Universal’s president of marketing, said the trailer would be shown only before R-rated movies or "grown-up" PG-13 ones.

"The film is not sanitized or softened, it’s an honest and real look" at the events of Flight 93, Fogelson told The New York Times in Tuesday editions. "If I sanitized the trailer beyond what’s there, am I suggesting that the experience will be less real than what the movie itself is? We as a company feel comfortable that it is a responsible and fair way to show what’s coming.""