Movie Marketing to Skip the Super Bowl This Year

by | January 30, 2007 | Comments

In years past you’d hear some of the movie-geekier folks talking like this: "Hell yeah I’m gonna watch the Super Bowl. I don’t know a single thing about football, but there’s supposed to be 6 or 7 really great movie commercials!" Well, I have some bad news for those folks….

Looks like only two big movies have booked advertisements for next Sunday’s Super Bowl between the Indianapolis Colts and the Chicago Bears. And those two movies are … the sports drama "Pride" and the slob comedy "Wild Hogs?" No Shrek, no Pirates, no Spidey? What gives?

Variety provides a logical explanation, one that has to do with the ridiculous expense involved in buying ad time during the Super Bowl. Plus it’s just a lot cheaper to advertise during "Lost," "American Idol," or "24." Or you can always go the "pre-show" route, which is when you’ll get to see the commercials for, well, "Norbit" and "Ghost Rider."

Sigh. Guess this means we’ll have to wait to see the summer’s big trailers where we’re supposed to see them: online.

(Go Bears.)

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