There have been a lot of rumors regarding the Paramount/Hasbro-produced live-action G.I Joe movie, and we’ve had fun discussing many of them — but Hasbro, apparently, hasn’t been enjoying the gossip as much as the rest of us.
In a “Message to G.I. Joe Fans” dated October 30, Hasbro addresses some of fans’ concerns regarding G.I. Joe, assuring everyone that they “are not changing what the G.I. Joe brand is about” and reiterating that “the name ‘G.I. Joe’ will always be synonymous with bravery and heroism.” From the message:
This movie will be a modern telling of the “G.I. Joe vs. Cobra” storyline and its compelling characters that Hasbro created 25 years ago. The G.I. Joe team will not be based in Brussels. Instead, they will be based out of the “Pit,” as they were throughout the 1980s comic book series. And, in keeping with the G.I. Joe vs. Cobra fantasy, the movie will feature characters and locations from around the world. Duke, the lead character and head of the G.I. Joe team, will embody the values of bravery and heroism that the first generation of G.I. Joe figures established.
You hear that, rumormongers? Hasbro’s wise to your tricks! You’d better find a new toy-to-film adaptation to spread your lies about! (We hear the He-Man movie is in need of some good gossip…)
Source: Hasbro
