Box Office Guru Preview: Brides and Clint Go To War

Bride Wars up against Gran Torino; The Unborn, Not Easily Broken also opening.

by | January 8, 2009 | Comments

Fathers and daughters will duke it out at the box office as two films appealing to opposite demographics open wide on Friday gunning for the number one spot. Kate Hudson and Anne Hathaway could have the edge with their new comedy Bride Wars which will skew towards young females while Clint Eastwood‘s latest effort Gran Torino will target older men as it jumps from a hugely successful limited run into a nationwide opening. Adding to the mix will be the launches of the supernatural thriller The Unborn and the marital drama Not Easily Broken.

Wedding comedies always sell so Fox may just end up replacing itself in the number one spot with its new offering Bride Wars which follows the studio’s two-week reign with Marley & Me. Hudson and Hathaway star as best friends whose dream weddings end up being scheduled on the same day due to a clerical error. Though it carries a PG rating, this is no kiddie flick. The audience will consist of teenage girls plus young and even older women. Three or four males are expected to show up too. Hudson makes her producing debut here and a top spot bow could mean that she knows how to put together a project that mainstream movie fans will pay to see.

Bride Wars has hit written all over it. The film packs plenty of starpower (Candice Bergen co-stars in her usual elder stateswoman role), the concept is compelling, the commercials are funny, the title is catchy, and the wedding comedy genre in general is bankable. Plus people enjoy an adversarial comedy when both warring characters are played by big stars. Expect every woman getting married this summer to show up for this one. Last year, female-skewing comedies included 27 Dresses which bowed to $23M, Baby Mama which opened to $17.4M, and Made of Honor which debuted with $14.8M. Bride Wars rolls into 3,224 theaters and should fall into the high end of that range with $21M this weekend.

Kate Hudson and Anne Hathaway in Bride Wars

Expanding nationally from 84 to 2,808 theaters on Friday is Clint Eastwood’s directorial and starring project Gran Torino which has posted red hot averages over the past four weeks. The Warner Bros. release debuted to a $45,287 average from just six venues and followed that up with muscular averages of $24,643, $27,652, and $34,957 in subsequent frames. It’s been in the Top 20 every weekend. Rarely do films see their averages rise as they get older so support is truly strong for Torino despite the fact that the film has not been among the top three or five films with the most awards buzz this winter. One factor which always hurts male-skewing films in the first month of the year will be NFL playoff games on both Saturday and Sunday that will keep millions of men away from theaters.

The Oscar-winning filmmaker still sells at the box office and older adults have been the driving force. Warners used this very weekend a year ago to expand the Jack NicholsonMorgan Freeman pic The Bucket List and was rewarded with a top spot debut with $19.4M from 2,911 sites and a sturdy $6,662 average. Gran Torino will play to much of the same audience in a similar number of theaters and could gross around $18M this weekend.

Clint Eastwood in Gran Torino

Could the writer of 2008’s biggest blockbuster now be delivering the worst film of 2009? Horror fans will get to decide this over the weekend after they see The Unborn, a supernatural thriller from writer/director David S. Goyer and producer Michael Bay. The PG-13 tale of a young woman haunted by a creepy spirit will target teens and young adults looking for a scare. Declines in future weeks will be massive, but opening weekend sales look to be decent. Universal’s marketing materials have been slick and scary which should effectively lure in teens in the short-term.

January has been a great month for horror film openings since the cheery Christmas season ends and darker material can work its way back into the multiplexes. Plus a large portion of college students are still on break and are eager to see something. Some of the more successful January fright flick bows in recent years include $24.1M for White Noise, $22M for Hide and Seek, $19.6M for Hostel, and $12.5M for One Missed Call. The Unborn has a friendly rating that will allow teenagers in and competition will not be much since no other horror pictures are in the top ten. Entering 2,356 theaters, The Unborn might debut with roughly $11M.

The Unborn

Morris Chestnut takes a page from Kate Hudson’s book by starring in and producing (executive style) Not Easily Broken. Adapted from the popular book, the PG-13 film co-stars Taraji P. Henson and tells of a couple whose marriage is put to the test after a car crash leaves the wife seriously injured. African American women will make up the biggest segment of the audience and competition for that crowd is not very fierce right now. The faith-based elements in the story will probably lure the churchgoing audience too. But starpower is not high and the marketing push has only been focusing on the target audience so mass appeal is not likely. Plus Sony is not opening it very wide either. Debuting in roughly 600 locations, Not Easily Broken could take in about $3M this weekend.

Morris Chestnut and Taraji P. Henson in Not Easily Broken

Following two weeks of box office rule, Marley & Me is set to fall down a couple of notches this weekend. No new kidpics open, but Fox’s new bridal flick will take away some Jennifer Aniston fans. A 40% decline could result giving the dog drama $14.5M for the weekend and a cume of $127M after 18 days. Rival PG-rated Christmas pic Bedtime Stories held up better in its second frame so a slightly smaller drop may occur. A 35% fall to $13M would push the total for the Adam Sandler title to $102M.

Brad Pitt‘s The Curious Case of Benjamin Button has been a close second each day this week behind the wacky pooch. Competition will come from both Bride Wars for females and Gran Torino for older adults looking for serious awards fare. Button should drop by 35% to about $12M and raise its tally to $96M. Pitt’s vampire buddy Tom Cruise looks to see a larger decline for Valkyrie which may slide by 45% to around $8M. MGM’s cume would climb to $72M.

LAST YEAR: Geezer gold led the way as The Bucket List starring Jack Nicholson and Morgan Freeman expanded nationally and took the top spot with $19.4M on its way to $93.5M for Warner Bros. Second place went to the new Ice Cube pic First Sunday which bowed to $17.7M for Sony on its way to $37.9M. Holdovers rounded out the top five with Juno grossing $13.6M, three-time chart champ National Treasure: Book of Secrets taking in $11.3M, and Alvin and the Chipmunks dropping to fifth with $9.3M. The weekend’s two other new releases failed to generate much heat. Universal’s animated kidpic The Pirates Who Don’t Do Anything debuted with just $4.3M while the actioner In the Name of the King tanked with a $3M launch which was good enough for 14th place for Freestyle. Final grosses reached $12.7M and $4.8M.

Author: Gitesh Pandya,

Tag Cloud

psychological thriller festivals new york Box Office latino Disney+ Disney Plus Lionsgate werewolf a nightmare on elm street historical drama TV renewals Prime Video USA Network AMC Plus Music dragons comic book movie Grammys critics Mary Tyler Moore Disney Plus Focus Features 007 The Academy universal monsters DC Comics cults binge black comedy Animation FX YA Broadway Horror reboot hispanic heritage month GIFs breaking bad GLAAD romantic comedy BBC One prank VOD zombie The Walking Dead broadcast First Reviews facebook YouTube Red PlayStation australia crossover adaptation Pride Month TLC marvel comics aliens south america revenge Schedule FXX Drama young adult Year in Review Crunchyroll Rocketman composers video on demand razzies National Geographic sequels History live action hidden camera Rock legend toy story GoT Discovery Channel Pet Sematary Television Academy Masterpiece Chernobyl Kids & Family Sundance TV Showtime Interview toronto 2019 slasher Winners Toys Food Network spanish kong nature Lifetime Christmas movies new zealand travel Comics on TV Sneak Peek mission: impossible singing competition A&E interviews Hear Us Out biography TV Mary Poppins Returns king arthur 2021 71st Emmy Awards Infographic Lifetime based on movie streaming movies FX on Hulu Rocky CW Seed Chilling Adventures of Sabrina psycho Starz technology jamie lee curtis period drama Trailer Vudu political drama stand-up comedy anime FOX dark documentary Marathons posters Amazon Studios japan Mary poppins Mystery Freeform Tomatazos cancelled sag awards ghosts green book unscripted Cosplay suspense mutant medical drama Shudder twilight Tarantino summer TV American Society of Cinematographers TruTV cancelled TV series indie Winter TV TCA 2017 CBS TV Land 78th Annual Golden Globe Awards Binge Guide Amazon name the review anthology dc HBO Go mob spider-man indiana jones sequel Tubi rt archives canceled renewed TV shows Rom-Com Creative Arts Emmys TCA Winter 2020 Ellie Kemper video Television Critics Association CBS All Access biopic ViacomCBS Paramount Pictures The CW summer preview vampires worst Biopics Thanksgiving thriller feel good archives 1990s game of thrones DC Universe doctor who Pop TV Superheroes zero dark thirty comic PaleyFest Bravo TV One Musical Amazon Prime Super Bowl kaiju Film summer TV preview YouTube Premium Holiday Fargo deadpool Ovation child's play gangster book films 72 Emmy Awards Tumblr HBO Alien documentaries die hard hispanic Warner Bros. MSNBC Opinion SXSW 2022 Adult Swim Writers Guild of America Pop CMT President 90s batman Nat Geo streaming Avengers Reality obituary TCA Awards 94th Oscars dogs SundanceTV X-Men Country Hallmark Christmas movies Comic Book james bond godzilla 4/20 animated Sundance Now french 79th Golden Globes Awards TV movies Martial Arts Reality Competition Exclusive Video criterion Neflix football Musicals discovery Walt Disney Pictures adventure worst movies Apple TV+ Mindy Kaling king kong LGBTQ Black History Month 2015 Tags: Comedy movies Fantasy fast and furious MCU free movies Emmys Disney streaming service independent Comic-Con@Home 2021 leaderboard AMC Britbox 2017 Heroines Travel Channel rotten movies we love scene in color venice DC streaming service IFC Marvel rt labs Podcast Fall TV series DGA Sci-Fi Columbia Pictures Cartoon Network Emmy Nominations dexter art house Sundance children's TV Best Picture book adaptation foreign reviews Endgame marvel cinematic universe comic books Shondaland satire diversity screen actors guild high school award winner docuseries hist natural history ratings basketball justice league golden globes harry potter Film Festival Comedy Central remakes El Rey TNT heist movie Pixar Extras The Arrangement italian cars mcc blockbuster 21st Century Fox Nominations Sony Pictures 20th Century Fox LGBT Trivia ABC Family obi wan dceu talk show vs. Women's History Month boxoffice nfl parents Universal BBC ESPN debate Countdown Logo Family saw richard e. Grant Amazon Prime Video comic book movies Awards Tour genre Hallmark golden globe awards E3 comiccon cancelled television E! royal family Quiz Acorn TV Best Actress Funimation Oscar aapi what to watch Star Trek theme song Netflix Christmas movies sopranos tv talk halloween tv Best Director serial killer crime drama Universal Pictures kids comics Syfy Holidays Character Guide chucky VH1 women adenture strong female leads monster movies South by Southwest Film Festival Cannes 2018 73rd Emmy Awards robots movie First Look Trophy Talk war YouTube scary The Witch Anna Paquin SDCC halloween Watching Series telelvision supernatural Pacific Islander 45 CNN transformers Fox Searchlight Academy Awards NBC stoner Nickelodeon social media spain romance television Hollywood Foreign Press Association festival wonder woman blockbusters news sitcom Unbreakable Kimmy Schmidt Stephen King Epix lord of the rings cancelled TV shows Image Comics BAFTA cartoon ABC Signature Black Mirror WarnerMedia Wes Anderson slashers USA MGM true crime Turner Classic Movies superman TCA crime Disney 93rd Oscars superhero critic resources PBS OWN police drama laika Western quibi SXSW Best Actor Comedy concert cooking 24 frames dramedy joker HFPA pirates of the caribbean miniseries ITV nbcuniversal franchise versus comedies VICE Paramount Plus IMDb TV casting crime thriller japanese game show trophy Apple TV Plus ABC Video Games rotten elevated horror spinoff space Spike black See It Skip It Disney Channel teaser The Walt Disney Company science fiction emmy awards Spectrum Originals Lucasfilm sports scary movies Marvel Studios best politics target christmas movies jurassic park hollywood Song of Ice and Fire Polls and Games BET Classic Film Red Carpet TIFF cops HBO Max 2020 Superheroe Brie Larson TCM 2016 Legendary Ghostbusters The Purge Premiere Dates Dark Horse Comics Summer spy thriller live event Hulu Paramount Network NBA know your critic Star Wars spanish language Marvel Television Peacock action-comedy zombies Mudbound BBC America Netflix MTV boxing Apple Valentine's Day Pirates finale all-time rt labs critics edition witnail OneApp mockumentary blaxploitation disaster Captain marvel Christmas Paramount Certified Fresh stop motion fresh Oscars Fox News international canceled TV shows Baby Yoda IFC Films classics DirecTV WGN A24 olympics San Diego Comic-Con Teen Turner Tokyo Olympics RT History BET Awards TBS cats Elton John Esquire ID cinemax dreamworks screenings RT21 New York Comic Con APB spider-verse Instagram Live NYCC Arrowverse Photos Calendar Spring TV new star wars movies 99% Set visit Crackle Awards popular rom-coms scorecard docudrama directors Election trailers Best and Worst streamig asian-american Action