Another wide assortment of summer offerings will hit the multiplexes across North America this weekend. The action-comedy sequel Rush Hour 3 leads the way as the main course and will be joined by side dishes like the fantasy adventure Stardust, the family comedy Daddy Day Camp, and the horror flick Skinwalkers. The third mega-opening in a row should keep overall ticket sales abnormally high for this time of year.
Six years and one week after the last installment opened, Rush Hour 3 hits theaters from coast to coast hoping to recapture the magic that made its two predecessors shatter industry expectations. Jackie Chan, Chris Tucker, and director Brett Ratner have all reteamed (with some handsome raises) for a story about the world’s biggest organized crime syndicate whose secrets are hidden in Paris. The first Rush Hour smashed the September opening weekend box office record with a $33M launch in 1998. Rush Hour 2 set a new August opening record in 2001 with its $67.4M debut which it held until last weekend’s The Bourne Ultimatum arrived. Together, Carter and Lee have arrested $367M domestically and $575M worldwide with their pair of cross-cultural buddy cop hits.
But a lot of time has passed since the last Rush Hour film and some fans may have lost interest in a formula that can easily get tired the third time around. The new pic should play mostly to existing fans and will not create too many new ones. Still, Rush Hour 3 does offer the most ethnic starpower of any film this summer so business from multicultural moviegoers should be very strong. Jason Bourne’s second weekend will provide ample competition for the action crowd, then again Rush Hour 2 had to deal with the second weekend of Planet of the Apes which opened the week before with a similarly potent $68.5M which at the time was the second biggest opening in history. So Chan and Tucker can handle the pressure. Expect those who like this dish to come back for a third helping for what should be the final big bow of the summer season. Crashing into more than 3,100 theaters, Rush Hour 3 could speed to about $61M this weekend.
Fox’s hit toon The Simpsons Movie, already the third highest grossing animated film of the year after the ogre threequel and the rodent comedy, should stabilize this weekend after its hefty sophomore slump of two-thirds. A 50% decline would give Homer and pals around $12.5M for the weekend and a 17-day total of $153M.
LAST YEAR: Will Ferrell stayed put at number one with the hit comedy Talladega Nights despite a 53% drop to $22.1M in its second lap for Sony. Buena Vista raced past expectations with its teen sensation Step Up which bowed in the number two spot with a stellar $20.7M on its way to $65.3M. Paramount’s 9/11 drama World Trade Center debuted in third with $18.7M over three days and $26.5M over five days. The Oliver Stone pic went on to gross a solid $70.3M. The studio’s animated film Barnyard slipped only 39% in its sophomore session to $9.7M taking fourth place. Opening to mild results in fifth was the thriller Pulse with $8.2M on its way to $20.3M for The Weinstein Co. Sony crashed and burned in ninth with the kidpic Zoom which bowed to just $4.5M leading to a weak $11.6M final.
Author: Gitesh Pandya, www.BoxOfficeGuru.com