Have an IMAX Night at the Museum

by | December 8, 2006 | Comments

Whenever I go see an IMAX-ed movie, it’s (almost) always at Philadelphia’s beautiful Franklin Institute Museum — which would certainly be an appropriate place to see Ben Stiller‘s new comedy "Night at the Museum," no?

Press release from Movie City News: "IMAX Corporation (NASDAQ: IMAX; TSX: IMX) and Twentieth Century Fox today announced that Night at the Museum, directed by Shawn Levy (The Pink Panther and Cheaper by the Dozen) and starring Ben Stiller and Robin Williams, will be simultaneously released to both IMAX® and conventional theatres on December 22, 2006. The adventure comedy will be digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. Night at the Museum is the seventh IMAX DMR film secured for 2006, the largest number of Hollywood blockbusters slated for release to IMAX theatres in a single year.

"Night at the Museum will look and sound incredible in IMAX’s immersive format, and we are excited to offer moviegoers a chance to experience this event motion picture in a unique and premium way," said Bruce Snyder, President, Domestic Distribution, Twentieth Century Fox. "We are thrilled to once again extend our relationship with IMAX and look forward to releasing this delightful film to the IMAX theatre network."

That sentiment is echoed by 20th Century Fox International Co-presidents Paul Hanneman and Tomas Jegeus who add, "The timing is exceptional for this release internationally as the IMAX format is growing in both popularity and locations overseas. We think the theme and content of Night at the Museum is a perfect complement to both commercial and institutional IMAX locations worldwide."

"The comic genius of Ben Stiller and Robin Williams combined with the film’s outrageous action should fit nicely into our well-rounded year-end lineup of Hollywood films," said IMAX Co-CEO’s Richard L. Gelfond and Bradley J. Wechsler. "With a third film commitment from Twentieth Century Fox, and a seventh title for 2006, it is clear that Hollywood studios recognize the value of the IMAX theatre network as a distribution platform. This highly-anticipated film will enable IMAX theatres to deliver another great experience for every member of the movie-going audience during the holiday season. We believe the film’s unique setting and subject matter makes it ideal for both our commercial and institutional theatres."

Click here for the rest of the press release.

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