Colts vs. Bears? Bring on the Super Bowl Commercials!

by | February 4, 2007 | Comments

Whether you’ll be watching Sunday’s showdown for the gridiron action or waiting to see what millions of dollars in advertising money looks like, we’ll be here logging the best and worst of this year’s Super Bowl XLI spots! Place your vote!

They’ve already told us not to expect any huge movie trailer premieres (unless you’re desperately looking forward to "Pride," "Meet the Robinsons," or the old guy biker gang comedy, "Wild Hogs"). But Super Bowl commercials are always great no matter the sponsor, right?

Travolta riding easy in "Wild Hogs"

Well, you be the judge of that. We’ll keep a running tab of the commercials as they happen — cast your vote on the best and worst of this year’s offerings, or just discuss ’em with fellow couch quarterbacks.

Our pick for best bet? Kevin Federline‘s Nationwide Insurance spot, Triumph the Insult Comic Dog slinging for the NFL, Robert Goulet for Emerald Nuts, and the Prince halftime show!

3:09 pm: First Trailer
If you turn off the sound, the trailer for Antoine Fuqua’s "Shooter" starring Mark Wahlberg and Danny Glover actually looks a lot like "Live Free or Die Hard," except without the hype or the excitement. You can check out the trailer we have available here, which goes more into the story and doesn’t feature quick cuts. Or you can the image below for the flipbook:

3:15 pm: Ghost Rider

There’s not much here that we haven’t seen before in previous "Ghost Rider" trailers, but it does look like a decent comic book movie with slick CGI sequences and bright colors. The only problem is it’s coming out in February, the month when Studios put out films that they don’t have much confidence in. Check out the trailer for the Nicolas Cage and Eva Mendes starring "Ghost Rider" here – it’s not much different than the one shown in the Super Bowl.

3:25 pm: Game on!
It’s raining.

3:25:20 pm: TOUCHDOWN BEARS!

Hmm…Bud Light’s rock-paper-scissors spot…Doritos…those Blockbuster critters. Not laughing out loud yet.

I’s great how the first three Superbowl commercials feature gratuitious violence: a man gets hit in the head with a rock, two people suffer automobile accident-related head injuies, and there’s a shocking sequence of rodent-on-rodent violence. Man, that JT-Janet halftime show seems positively quaint by these days.

Sierra Mist’s one-two punch: the beard comb-over and the lesser-funny soda-protection karate class. Meh. What a waste of Michael Ian Black and Jim Gaffigan.

The "Pride" trailer is pretty lame. Looks like a typical movie where lives are affirmed and spirits are uplifted. Terrence Howard stars. It’s tough out here for a swimming coach!

The Coke Grand Theft Auto spot; now that’s cute!

Cheesiest ad so far: My goodness. It looks like a parody or something.

We’ve also seen a vaguely homophobic Snickers commercial (the one where the two dudes share a Snickers bar, then rip their out chest hair) and a vaguely racist Bud Light commercial (the one where it’s supposed to be hilarious that people have accents). Not amused.

Can’t forget that Chevy commercial with various people singing songs with Chevrolet references, such as Nelly’s "E.I.," Elton John‘s "Crocodile Rock," and the Beach Boys‘ "409." It’s pretty tuneless, except for Mary J. Blige. She rules.


Prince has got to be one of the best Super Bowl halftime performers ever. Even in his old lady head scarf. Need I point out:

  • The glow-in-the-dark marching band
  • The "Artist Formerly Known As Prince" symbol-shaped stage
  • The weird early ’90s-esque matching dancing ladies
  • The "best of Prince" set list

And the most memorable/huh? moment: Prince covering Foo Fighters ("Best of You") ostensibly as a thank you for Foo Fighters covering Prince ("Darling Nikki"). But do we really have to cut the intro to "Let’s Go Crazy" short?? The opening monologue is the best part!

I hope they cut short this football business and give us a full-length Prince concert. Play "When Doves Cry!!" And, in a bit of irony: Prince plays "Purple Rain" in the — you guessed it — pouring rain!!

Now it’s over and you’ve got to wonder: who’s the genius who first thought "Prince" and "NFL" would go together in the first place?


To start the second half, there was a Bud Light ad in which a bunch of people were slapping each other; a Philip K. Dickian GM ad in which a robot commits suicide; and a pharmacutical ad in which a guy dressed in a heart costume is brutally assaulted in an alley. Apparently, violence sells beer and cars, and reminds people to take better care of their hearts.

Coke and Tostitos pay tribute to Black History Month. Now that’s something we can get behind, not least of which because neither ad features any brutal beatings.


Featuring the voice talents of Angela Bassett and Tom Selleck, "Meet the Robinsons" looks like a mix between "Jimmy Neutron" and "Toy Story." Not exactly spectacular, but could be decent family fare. Check out the trailer here.


It’s the same trailer you’ve been seeing on TV and elsewhere. It stars Gong Li. Check out the trailer here.


Mediocre game, mediocre commercials. Too many fumbles all around. Fortunately, Robert Goulet livened things up with an Emerald Nuts ad. The commecial itself is so-so, but Goulet himself is genius.

Tag Cloud

ABC TV renewals Tomatazos SDCC Thanksgiving ESPN Pacific Islander Exclusive Video PaleyFest Winter TV fresh cars reboot MTV posters cancelled television worst movies Paramount Network deadpool San Diego Comic-Con 2021 saw dc critics golden globes social media TIFF Esquire Ovation Nominations ViacomCBS comiccon kids casting debate disaster Acorn TV cinemax Holidays Awards Binge Guide video all-time japan Columbia Pictures Starz rt labs critics edition Mindy Kaling hist Polls and Games First Reviews biopic Baby Yoda dogs Hallmark Shudder VOD Endgame The Walking Dead 2016 TNT canceled TV shows Image Comics australia anthology Logo name the review blockbuster TLC Ghostbusters universal monsters WarnerMedia Marvel IFC rotten 71st Emmy Awards Music aliens 24 frames chucky 99% Academy Awards Disney Channel TBS Oscars 73rd Emmy Awards Spike Britbox diversity Box Office stop motion History YouTube Red Drama Fox News Teen First Look book adaptation spinoff Marathons Chilling Adventures of Sabrina Unbreakable Kimmy Schmidt Cartoon Network Television Academy festivals olympics Superheroes book Lucasfilm MSNBC Best and Worst Paramount Trailer black comics facebook best supernatural spain directors screenings suspense CBS BBC One ghosts hidden camera BET Awards 2019 zombie travel Avengers franchise cops vampires Comic Book Super Bowl 90s OneApp Amazon Prime children's TV zombies GLAAD young adult IFC Films dramedy television period drama japanese See It Skip It latino The CW NYCC rt archives Paramount Plus crime thriller TV One pirates of the caribbean rom-coms Crackle SXSW jamie lee curtis discovery Cannes ID 007 films Sundance richard e. Grant Fantasy joker X-Men prank Quiz mutant golden globe awards Mudbound Horror Funimation Reality Competition Anna Paquin cancelled Alien Pet Sematary comic books Photos doctor who Pixar Disney+ Disney Plus mockumentary 78th Annual Golden Globe Awards Classic Film 2018 Interview science fiction Family Hallmark Christmas movies game of thrones adaptation zero dark thirty Comics on TV news Sony Pictures Travel Channel CMT Cosplay twilight wonder woman worst archives A24 Extras Masterpiece Film Festival Pop TV Mary Poppins Returns streaming psychological thriller elevated horror dragons free movies USA Network Rock king kong game show kong unscripted revenge Spring TV Epix FX superman Lifetime Mystery Stephen King football series scary movies Animation Lionsgate Election New York Comic Con Emmy Nominations National Geographic Holiday Watching Series 20th Century Fox telelvision Awards Tour Amazon Prime Video singing competition nfl Mary Tyler Moore ABC Family Trivia Hear Us Out Elton John Song of Ice and Fire movie documentaries TruTV 2020 Arrowverse Musicals festival Calendar Kids & Family Spectrum Originals DirecTV Fox Searchlight monster movies El Rey Set visit docudrama historical drama Television Critics Association VICE Netflix Rom-Com indiana jones Martial Arts Musical The Purge Brie Larson HBO parents Rocky live action concert marvel comics james bond Toys adventure FXX Pop TV Turner Classic Movies king arthur new star wars movies CBS All Access war E3 DC Comics comic book movie YouTube 1990s Writers Guild of America cooking strong female leads halloween tv high school aapi Apple TV Plus true crime remakes versus spy thriller slashers SundanceTV know your critic Pride Month Black History Month ratings Schedule OWN hispanic medical drama Creative Arts Emmys NBC rotten movies we love cancelled TV shows cults Disney Plus Women's History Month LGBT target YA GoT Hulu American Society of Cinematographers political drama nature women razzies new zealand AMC basketball politics Mary poppins The Academy ABC Signature thriller streaming movies spider-man new york what to watch comedies Vudu godzilla emmy awards Universal christmas movies hollywood independent Nat Geo Certified Fresh Rocketman 21st Century Fox anime USA royal family Sci-Fi nbcuniversal HBO Go asian-american Nickelodeon feel good Turner Superheroe breaking bad Reality a nightmare on elm street boxoffice Tokyo Olympics The Witch Showtime Year in Review italian Food Network PBS 93rd Oscars HBO Max mcc screen actors guild Crunchyroll Lifetime Christmas movies Premiere Dates sequels FX on Hulu DC streaming service crossover natural history The Arrangement E! Netflix Christmas movies die hard dark movies rt labs trailers tv talk Valentine's Day Disney streaming service CNN witnail south america romantic comedy lord of the rings award winner transformers 2017 classics Summer popular sag awards GIFs scene in color NBA Star Wars Marvel Television marvel cinematic universe Comedy superhero Western comic book movies werewolf 45 Grammys Black Mirror Bravo 72 Emmy Awards Biopics green book reviews indie Tarantino Adult Swim obituary kaiju Comic-Con@Home 2021 blockbusters FOX Tubi jurassic park TV Land TCA 2017 sports spanish biography Action Broadway Trophy Talk Comedy Central child's play Warner Bros. Apple TV+ stand-up comedy heist movie Walt Disney Pictures based on movie TCA Winter 2020 Film crime drama RT History Countdown international Fall TV LGBTQ crime critic resources renewed TV shows foreign 2015 quibi venice legend teaser romance stoner Video Games CW Seed blaxploitation Amazon Syfy slasher Amazon Studios docuseries Opinion Character Guide MCU Peacock Sundance TV hispanic heritage month talk show mission: impossible toy story DC Universe toronto miniseries Wes Anderson technology Discovery Channel adenture scorecard Legendary laika gangster french harry potter video on demand TV movies action-comedy documentary satire Emmys BBC America DGA Country VH1 finale YouTube Premium TCM animated RT21 criterion Captain marvel cartoon dceu Sneak Peek comic Disney Podcast Red Carpet space BAFTA robots APB TCA Ellie Kemper 4/20 spanish language sequel dexter WGN Chernobyl Christmas justice league President Apple cancelled TV series ITV Shondaland Winners Tumblr batman Pirates Marvel Studios BET Freeform Infographic Heroines fast and furious A&E composers TCA Awards boxing police drama sitcom canceled BBC cats halloween serial killer Sundance Now The Walt Disney Company PlayStation theme song binge Star Trek psycho Dark Horse Comics