Weekend Box Office

Box Office Guru Wrapup: The American Takes the Top Spot

Machete, Takers round out the top three.

by | September 7, 2010 | Comments

This weekend, the summer movie season closed quietly as the top ten slumped to its worst performance of 2010 with audiences finding other ways to spend their Labor Day holiday weekend. Two of the three new releases — George Clooney’s assassin pic The American and Robert Rodriguez’s violent revenge actioner Machete — met with moderate bows while Drew Barrymore’s romantic comedy Going the Distance failed to attract business. The top ten films tumbled to less than $75M (over the Friday-to-Sunday period) making for the lowest performance in nearly one year giving the marketplace very little momentum going into the fall season.

For the first time in his career, George Clooney anchored a number one hit movie all by himself as the Focus release The American shot to the top with an estimated $16.4M in ticket sales over the four-day Friday-to-Monday holiday frame. The R-rated drama averaged a decent $5,808 from 2,823 theaters over four days and has grossed $19.5M in the six days since its Wednesday launch. The Oscar-winning actor has reached the top spot numerous times but always when surrounded by other major stars like with the Ocean’s series or The Perfect Storm. The Friday-to-Sunday gross for the modest $20M production was $13.1M for a $4,650 average.



[rtimage]siteImageId=10236983[/rtimage]

With the box office filled with films catering to teens and young adults, The American scored by playing to a more mature crowd. Autumn releases typically skew older so the Italy-set film was the appropriate choice to end off summer and welcome in the fall. The last time the chart was topped by such a low gross was Labor Day 2009 and the last film to open at number one with a smaller gross was Bangkok Dangerous with $7.8M two years ago over the September 5-7 session.

After winning the box office race on Friday, Fox’s Mexploitation actioner Machete finished in second place over the long four-day weekend with an estimated $14M. Robert Rodriguez’s Danny Trejo-led action-comedy played in 2,670 sites and averaged a mediocre $5,243 per location over the long weekend. Over three days, the gross was $11.4M while the average was $4,279. The performance was almost identical to the $11.6M opening and $4,419 average of 2007’s Grindhouse which featured a fake trailer for Machete which became the inspiration for the campy feature film.



[rtimage]siteImageId=10236984[/rtimage]

Holding up relatively well in its second weekend, the crime thriller Takers dropped to third with an estimated $13.5M falling 47% from its top spot debut when comparing the three-day periods. Sony’s PG-13 offering has taken in a better-than-expected $40M in its first 11 days of release and could be looking at a final take of around $60M.

Tumbling 64% from its impressive debut last weekend, the fright flick The Last Exorcism took fourth place with an estimated $8.8M in ticket sales. Lionsgate has scared up a solid $33.6M in 11 days and looks headed for a $42-45M finish.



[rtimage]siteImageId=10236813[/rtimage]

Audiences showed no interest in Drew Barrymore’s latest romantic comedy Going the Distance which opened poorly in fifth place with an estimated $8.6M over four days. The R-rated pic about a couple trying to make a long distance relationship work averaged a weak $2,842 from 3,030 theaters. Co-starring Justin Long, the Warner Bros. release enjoyed the most theaters of any new release over the past two weeks, but also suffered the worst debut. Reviews were generally negative and the strict rating kept out younger teens. The Friday-to-Sunday take was only $6.9M.

The rest of the top ten was filled with holdovers that moviegoers were busy catching up on after a long hot summer. All dropped by 30% or less when comparing Friday-to-Sunday sessions. Lionsgate’s The Expendables grossed an estimated $8.5M, off 30%, raising the cume to $94.1M. Sony followed with its pair of late summer star-driven hits The Other Guys and Eat Pray Love which took in estimates of $6.7M and $6.3M, respectively. The Will Ferrell action-comedy dipped only 16% lifting the total to $108.1M while the Julia Roberts travel journal fell 30% and has banked $70.4M to date.



[rtimage]siteImageId=10236494[/rtimage]

Summer’s biggest non-sequel Inception eased by a scant 7% to an estimated $5.9M and has collected $278.4M thus far for Warner Bros. Rounding out the top ten was Universal’s family comedy Nanny McPhee Returns Returns with an estimated $4.7M, down 26%, and a disappointing $23.5M overall.

With the season coming to an end, the following are the top ten blockbusters of Summer 2010: Toy Story 3 ($408.8M), Iron Man 2 ($312.1M), The Twilight Saga: Eclipse ($298.8M), Inception ($278.4M), Despicable Me ($241.3M), Shrek Forever After ($238.4M), The Karate Kid ($175.9M), Grown Ups ($159.4M), The Last Airbender ($131.1M), and Salt ($115.6M).

The top ten films grossed an estimated $93.2M over four days which was off 3% from the long Labor Day weekend last year when The Final Destination remained in the top spot with $15.3M; but up 9% from 2008’s holiday which fell a week earlier when Tropic Thunder stayed at number one for the third week in a row with $14.6M.

Written by Gitesh Pandya of Box Office Guru.

Tag Cloud

Paramount Network RT History SXSW comic books Baby Yoda Amazon Prime IFC Films Country dramedy halloween spy thriller Crackle diversity Super Bowl Comic Book series Tumblr Captain marvel zero dark thirty spanish language Disney streaming service nbcuniversal psychological thriller Avengers Sony Pictures Writers Guild of America FOX Turner Apple 99% PBS period drama Acorn TV crime movies Kids & Family latino Alien strong female leads DirecTV MCU Disney Plus Opinion australia hollywood fast and furious romance video on demand Valentine's Day twilight Comedy name the review rotten movies we love independent tv talk Musical finale Pixar Walt Disney Pictures Rom-Com batman french japanese GoT reviews Tubi dceu Thanksgiving FXX south america VICE miniseries Chernobyl dragons ITV Awards Tour Crunchyroll Amazon Prime Video Winners RT21 ViacomCBS scorecard Quiz TV HBO Hallmark game show mutant X-Men Cartoon Network women critics witnail remakes animated Masterpiece New York Comic Con Reality Competition cats teaser 45 BET Awards Britbox boxoffice 24 frames Television Academy Fantasy E3 NBC Paramount Superheroes USA based on movie zombies Lifetime DC Comics GIFs Red Carpet TBS Ellie Kemper Winter TV BBC One blockbuster political drama 72 Emmy Awards binge children's TV rom-coms Disney sitcom sequels Animation toy story reboot Schedule El Rey stoner 71st Emmy Awards Toys stand-up comedy anthology Marathons news TCA Winter 2020 Stephen King Spike Creative Arts Emmys HBO Go psycho Chilling Adventures of Sabrina BBC deadpool YA Nickelodeon Mudbound spain Sneak Peek breaking bad 2019 Family CNN criterion A&E Universal parents Interview Emmy Nominations ABC archives Lionsgate cooking 007 cinemax festivals TLC Fox Searchlight medical drama Marvel Television screen actors guild award winner The Walt Disney Company The CW Song of Ice and Fire james bond Sundance Travel Channel CW Seed Music Drama scary movies APB TV One Grammys Action spinoff natural history Countdown Cosplay Anna Paquin Pet Sematary Star Wars Esquire dogs foreign Podcast vampires OWN Ovation Peacock anime revenge The Walking Dead Mary Tyler Moore Brie Larson ratings politics BAFTA SDCC Holidays spanish serial killer sag awards HBO Max Bravo stop motion Certified Fresh Oscars golden globes composers documentaries canceled TV shows harry potter Extras a nightmare on elm street Netflix cancelled TV series Spectrum Originals franchise Disney+ Disney Plus TruTV See It Skip It 2017 cancelled TV shows Classic Film USA Network golden globe awards green book CBS Fall TV Polls and Games justice league robots Film Trailer 2018 BBC America cars crossover travel Ghostbusters unscripted jurassic park Nat Geo satire fresh Showtime facebook MTV all-time History Watching Series OneApp 78th Annual Golden Globe Awards social media jamie lee curtis Set visit Photos richard e. Grant Year in Review venice Rock renewed TV shows rotten Apple TV+ YouTube Shudder Spring TV Christmas PlayStation Biopics Turner Classic Movies Star Trek technology Mystery italian DGA boxing Logo Heroines LGBTQ Pop Western E! TIFF police drama pirates of the caribbean Hear Us Out Reality Endgame ESPN YouTube Premium cops Arrowverse Mindy Kaling football ABC Signature 2016 emmy awards YouTube Red Emmys game of thrones AMC Lucasfilm Summer The Arrangement quibi ID joker classics Teen science fiction PaleyFest First Look war dark 2015 mission: impossible laika Holiday Warner Bros. The Witch Film Festival Marvel TCA 2017 Infographic indiana jones disaster Awards Video Games trailers Apple TV Plus FX Black Mirror Musicals worst movies toronto Television Critics Association Discovery Channel Columbia Pictures CMT space crime thriller Hallmark Christmas movies Nominations films First Reviews festival Sci-Fi adventure supernatural 2020 Marvel Studios DC streaming service Election Trophy Talk Dark Horse Comics Fox News Amazon Studios asian-american Comedy Central sequel Amazon NYCC Comics on TV Women's History Month obituary Paramount Plus streaming adaptation Freeform GLAAD werewolf christmas movies dc Martial Arts Tarantino superhero comiccon directors black canceled singing competition screenings VOD Epix CBS All Access chucky Black History Month TV Land video Pop TV ghosts 21st Century Fox hist discovery spider-man zombie aliens The Purge doctor who nature TV renewals LGBT A24 The Academy Best and Worst versus historical drama nfl Syfy Binge Guide crime drama romantic comedy Character Guide slashers 20th Century Fox true crime comedies comic Mary poppins die hard worst Calendar thriller Rocky talk show documentary comics television Adult Swim Disney Channel TCA American Society of Cinematographers FX on Hulu IFC TCM cartoon movie Horror book Tomatazos Sundance TV universal monsters Vudu DC Universe Funimation rt archives biography WarnerMedia ABC Family San Diego Comic-Con halloween tv 4/20 blaxploitation cancelled television National Geographic MSNBC VH1 docudrama Pride Month Academy Awards Starz President SundanceTV theme song concert Shondaland Premiere Dates Cannes what to watch Trivia Hulu best TCA Awards Elton John BET elevated horror Superheroe casting free movies Unbreakable Kimmy Schmidt Lifetime Christmas movies TNT Pirates WGN transformers hispanic Mary Poppins Returns Rocketman child's play mockumentary cults indie Box Office Food Network Sundance Now kids sports cancelled Netflix Christmas movies