Critics Resources

Tips for Freelancers From Warner Bros. Pictures' SVP, Multicultural Marketing, Terra Potts

Relationships are key – and a two-way street – says Terra Potts.

by | January 22, 2019 | Comments

Rotten Tomatoes recently held its first Rotten Tomatoes Critics Workshop, designed to help freelance critics and journalists navigate festivals, develop industry contacts, and get their stories placed. We asked the industry professionals who spoke at our workshops to provide their top tips for freelancers; the below come from Warner Bros. Pictures’ Senior Vice President of Multicultural Marketing, Terra Potts.


1. Show up and on time. 

Whatever the event — press screening, red carpet, press conference — and by “on time” I mean at least 15 min early.


2. Post your stories in a timely manner.

Example: If you attend a junket, posting after the film releases is too late.


3. Share your stories!

Whether it’s for my film or something else you wrote that you are proud of please share. Good for us to stay on top of what you are covering, your interest and competitors you are working with. It helps us to know what you are up to and keep you in the mix on certain projects.


4. Be authentic.  

Your readers know what you are good at and are looking to you for specific perspectives. Know your audience and only ask for assignments that are going to speak to them with authenticity.


5. Relationships are a two way street.

Reach out to Studio and personal publicist for coffee, lunch etc. A good relationship goes a long way.


Terra Potts is the Senior Vice President of Multicultural Marketing for Warner Bros. Pictures where she leads strategy across all disciplines focused on cultural authenticity and inclusivity.

Tag Cloud

President The Witch anime green book AMC DC streaming service dramedy MSNBC Tarantino award winner CMT crime thriller 007 political drama adventure The Arrangement elevated horror RT21 theme song SDCC natural history Mystery First Look Awards Tour TCA 2017 Polls and Games cops toy story Hulu blaxploitation CW Seed Food Network Adult Swim Animation ABC streaming Heroines anthology Amazon Quiz Martial Arts talk show space Unbreakable Kimmy Schmidt Shondaland Tumblr DirecTV American Society of Cinematographers WGN ITV Trophy Talk harry potter Ellie Kemper Mindy Kaling Valentine's Day FOX Paramount Network 2019 TBS Winter TV Freeform ESPN miniseries BET LGBTQ disaster YouTube Premium dragons Musical Sundance docudrama doctor who spinoff Amazon Prime cults based on movie Music Brie Larson Superheroe Box Office comiccon Action YA Pirates transformers Song of Ice and Fire psychological thriller comic Captain marvel golden globes NBC period drama binge 2016 See It Skip It technology serial killer Anna Paquin spider-man what to watch finale 2018 Certified Fresh Thanksgiving Ovation Reality Competition Watching Series Esquire Showtime Disney Musicals Britbox thriller TCM Nat Geo Stephen King Holidays CBS Chilling Adventures of Sabrina romance cats El Rey sports strong female leads HBO Toys facebook Star Wars Elton John Photos FX New York Comic Con Lionsgate Syfy adaptation sitcom nature PaleyFest Logo Crackle Cartoon Network ratings Nickelodeon Trivia Comics on TV discovery social media zombies Best and Worst 45 The CW RT History hist richard e. Grant true crime robots VICE Nominations San Diego Comic-Con 20th Century Fox zombie SXSW Election Super Bowl witnail Netflix Mary Poppins Returns Character Guide historical drama Comic Book dceu Paramount Sony Pictures animated IFC Extras GLAAD Star Trek Walt Disney Pictures Vudu Epix Chernobyl Countdown Women's History Month Grammys travel NYCC TNT Bravo cinemax sequel YouTube Red Fall TV Sneak Peek Schedule TIFF TCA PBS Country Opinion IFC Films MCU 2015 mutant Christmas psycho Awards war Cosplay Premiere Dates medical drama aliens History supernatural BBC America singing competition DC Universe Summer Western teaser Trailer Creative Arts Emmys SundanceTV Black Mirror crime CBS All Access E! festivals Teen Horror composers Dark Horse Comics Rom-Com Shudder boxoffice Columbia Pictures Winners Masterpiece Fantasy ABC Family Lifetime Pet Sematary Lucasfilm Disney Channel Podcast Year in Review Marathons USA crime drama vampires zero dark thirty TruTV VH1 Writers Guild of America Starz Comedy Central TLC Reality cooking game show USA Network Rocketman Red Carpet Ghostbusters television Emmys Pride Month GoT TV Rock unscripted Fox News Oscars Drama biography science fiction Calendar A&E spy thriller Apple Set visit X-Men Cannes DGA Infographic E3 Tomatazos Mudbound Mary Tyler Moore Video Games Biopics Acorn TV OWN APB 2017 casting mockumentary Marvel BBC CNN TV Land GIFs Spectrum Originals Superheroes Sundance Now Warner Bros. politics crossover Comedy dc DC Comics 24 frames Kids & Family justice league Spring TV jamie lee curtis Rocky 21st Century Fox Pixar MTV Mary poppins Universal Film Festival FXX Sci-Fi Interview diversity Pop National Geographic Spike police drama