Critic Resources

Tips for Freelancers From Warner Bros. Pictures' SVP, Multicultural Marketing, Terra Potts

Relationships are key – and a two-way street – says Terra Potts.

by | January 22, 2019 | Comments

Rotten Tomatoes recently held its first Rotten Tomatoes Critics Workshop, designed to help freelance critics and journalists navigate festivals, develop industry contacts, and get their stories placed. We asked the industry professionals who spoke at our workshops to provide their top tips for freelancers; the below come from Warner Bros. Pictures’ Senior Vice President of Multicultural Marketing, Terra Potts.

1. Show up and on time. 

Whatever the event — press screening, red carpet, press conference — and by “on time” I mean at least 15 min early.

2. Post your stories in a timely manner.

Example: If you attend a junket, posting after the film releases is too late.

3. Share your stories!

Whether it’s for my film or something else you wrote that you are proud of please share. Good for us to stay on top of what you are covering, your interest and competitors you are working with. It helps us to know what you are up to and keep you in the mix on certain projects.

4. Be authentic.  

Your readers know what you are good at and are looking to you for specific perspectives. Know your audience and only ask for assignments that are going to speak to them with authenticity.

5. Relationships are a two way street.

Reach out to Studio and personal publicist for coffee, lunch etc. A good relationship goes a long way.

Terra Potts is the Senior Vice President of Multicultural Marketing for Warner Bros. Pictures where she leads strategy across all disciplines focused on cultural authenticity and inclusivity.

Tag Cloud

BET Awards ABC Signature Song of Ice and Fire television Tags: Comedy Star Wars book adaptation anime Turner Quiz Countdown Amazon Prime First Look Reality Spike art house animated Food Network Lucasfilm New York Comic Con 2018 emmy awards international football Sneak Peek comic dceu video on demand concert crime drama National Geographic summer TV preview zombies Paramount Network christmas movies facebook VICE Avengers Nickelodeon Extras free movies renewed TV shows HBO Go The Witch Superheroes Lifetime Christmas movies Certified Fresh telelvision child's play Rocky BBC One hist politics rt archives Pop Exclusive Video based on movie The Walking Dead high school 94th Oscars dogs Neflix remakes casting TBS TCM First Reviews singing competition heist movie joker science fiction slasher Women's History Month legend Black Mirror blockbuster Universal Pictures Vudu comedies Walt Disney Pictures cancelled television Summer Cartoon Network popular Discovery Channel Lifetime lord of the rings classics OWN RT History quibi cults Grammys dark Crackle SDCC streaming Funimation kids Disney+ Disney Plus reboot TCA Winners Adult Swim comics Best Picture canceled TV shows sitcom nbcuniversal ABC Family 20th Century Fox talk show Western slashers Super Bowl sports scorecard Interview 21st Century Fox gangster History Shudder comic books satire cartoon documentary Martial Arts Elton John Pacific Islander films Comedy Central spider-verse Hollywood Foreign Press Association A24 toronto Premiere Dates jurassic park American Society of Cinematographers south america 73rd Emmy Awards Writers Guild of America mockumentary Apple TV+ robots Red Carpet MTV Nominations Holidays SundanceTV DC streaming service supernatural marvel cinematic universe stand-up comedy Chilling Adventures of Sabrina Polls and Games spider-man Hallmark Christmas movies ITV BBC halloween worst movies SXSW Television Academy best AMC crossover festivals new star wars movies justice league summer preview Musical DC Comics comic book movies Awards Tour live event movie transformers period drama Crunchyroll NYCC genre Infographic hispanic Tomatazos vs. new zealand Comic-Con@Home 2021 SXSW 2022 adaptation Trophy Talk ratings Showtime Photos Comedy trailers Columbia Pictures Toys Prime Video wonder woman Sundance spanish language hollywood screen actors guild Mary Tyler Moore Tarantino Tokyo Olympics 1990s Cannes mcc thriller Country all-time 78th Annual Golden Globe Awards theme song Acorn TV Pet Sematary ghosts halloween tv olympics stop motion Winter TV fresh toy story crime thriller Freeform teaser tv talk Marvel Television Rock HFPA cooking true crime james bond independent criterion live action Apple TV Plus Trailer Warner Bros. 007 godzilla name the review Musicals Sci-Fi cats Anna Paquin NBA Mystery Disney Plus TLC Trivia Emmy Nominations TV Hear Us Out USA Network witnail Starz superhero book hispanic heritage month movies children's TV psycho basketball E! black sag awards Opinion boxoffice aliens YouTube Emmys technology Mindy Kaling President adventure spain stoner Brie Larson chucky scene in color Chernobyl blockbusters foreign Biopics USA Britbox 4/20 Mary Poppins Returns Amazon news Logo Hulu golden globe awards LGBTQ saw 79th Golden Globes Awards Pride Month 2019 travel Masterpiece Oscars dramedy The Academy rotten Epix dragons PBS Black History Month Dark Horse Comics Academy Awards romance TCA Awards kaiju El Rey black comedy golden globes CNN 2021 Election See It Skip It composers leaderboard batman MGM BBC America vampires LGBT Stephen King Tubi Cosplay Hallmark Disney streaming service archives versus Fox News cops series obi wan TV renewals jamie lee curtis Podcast YouTube Premium critics hidden camera streaming movies Alien Amazon Prime Video 24 frames A&E TNT Tumblr RT21 worst werewolf king kong PaleyFest Netflix Christmas movies venice FXX Amazon Studios Rom-Com Broadway japanese Pop TV rt labs critics edition sequel binge TV movies boxing police drama Lionsgate pirates of the caribbean adenture 2015 reviews Video Games women Best Actress award winner kong ESPN Paramount romantic comedy The Purge harry potter debate HBO Max FOX Pixar VH1 Sundance Now ABC The Walt Disney Company Superheroe crime Character Guide Box Office Rocketman 71st Emmy Awards political drama Marvel Studios docuseries Awards TruTV mission: impossible BET elevated horror Best and Worst Spectrum Originals Calendar Baby Yoda Creative Arts Emmys 2016 Fall TV italian miniseries breaking bad biopic suspense TCA Winter 2020 space summer TV franchise Fargo 45 scary movies Paramount Plus trophy razzies mob DC Universe HBO target streamig E3 comic book movie finale zero dark thirty Music spanish Spring TV festival Best Director strong female leads CMT OneApp twilight CBS anthology 72 Emmy Awards posters deadpool Kids & Family MCU sopranos Marvel die hard royal family Year in Review Sony Pictures blaxploitation Comics on TV richard e. Grant action-comedy what to watch rom-coms Animation cancelled Mary poppins docudrama Endgame Drama Marathons sequels know your critic canceled 93rd Oscars Watching Series zombie rt labs DGA Holiday YouTube Red Family obituary 90s Legendary Image Comics dexter BAFTA Shondaland 99% IMDb TV Teen latino biography Star Trek green book superman Esquire marvel comics japan Schedule Film Apple Comic Book a nightmare on elm street nfl WGN Sundance TV natural history AMC Plus Film Festival Peacock TCA 2017 indiana jones Syfy parents APB game of thrones serial killer Captain marvel The CW screenings game show Reality Competition dc Nat Geo ID Ghostbusters Universal Netflix universal monsters Ovation Binge Guide FX indie australia Disney Channel TV Land scary monster movies disaster Turner Classic Movies GoT war feel good cinemax prank young adult Travel Channel CW Seed fast and furious cancelled TV shows Action NBC WarnerMedia MSNBC Pirates historical drama Classic Film documentaries french Christmas nature discovery YA Fantasy CBS All Access GLAAD ViacomCBS San Diego Comic-Con king arthur Best Actor Unbreakable Kimmy Schmidt TIFF Wes Anderson psychological thriller Set visit dreamworks Horror rotten movies we love Bravo Fox Searchlight VOD social media Valentine's Day Oscar medical drama DirecTV Television Critics Association cancelled TV series doctor who The Arrangement Ellie Kemper revenge Arrowverse aapi Heroines new york mutant Mudbound asian-american X-Men TV One critic resources IFC Films PlayStation FX on Hulu spinoff 2017 South by Southwest Film Festival Instagram Live 2020 spy thriller diversity cars IFC GIFs Disney video laika comiccon Thanksgiving unscripted directors