Critics Resources

Tips for Freelancers From Warner Bros. Pictures' SVP, Multicultural Marketing, Terra Potts

Relationships are key – and a two-way street – says Terra Potts.

by | January 22, 2019 | Comments

Rotten Tomatoes recently held its first Rotten Tomatoes Critics Workshop, designed to help freelance critics and journalists navigate festivals, develop industry contacts, and get their stories placed. We asked the industry professionals who spoke at our workshops to provide their top tips for freelancers; the below come from Warner Bros. Pictures’ Senior Vice President of Multicultural Marketing, Terra Potts.


1. Show up and on time. 

Whatever the event — press screening, red carpet, press conference — and by “on time” I mean at least 15 min early.


2. Post your stories in a timely manner.

Example: If you attend a junket, posting after the film releases is too late.


3. Share your stories!

Whether it’s for my film or something else you wrote that you are proud of please share. Good for us to stay on top of what you are covering, your interest and competitors you are working with. It helps us to know what you are up to and keep you in the mix on certain projects.


4. Be authentic.  

Your readers know what you are good at and are looking to you for specific perspectives. Know your audience and only ask for assignments that are going to speak to them with authenticity.


5. Relationships are a two way street.

Reach out to Studio and personal publicist for coffee, lunch etc. A good relationship goes a long way.


Terra Potts is the Senior Vice President of Multicultural Marketing for Warner Bros. Pictures where she leads strategy across all disciplines focused on cultural authenticity and inclusivity.

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