Apple hosted a major launch event for its long-anticipated television service at its Cupertino, California, headquarters on Monday (watch it here), finally revealing its plans for the major slate of television programming that will star major names including Chris Evans and Reese Witherspoon, and comes from even bigger-name creatives, including Steven Spielberg, Taika Waititi, and M. Night Shyamalan.
Below, find out everything you need to know about the streaming service, including its name, launch date, cost, programming, and more.
The company’s new, expanded Apple TV app will be home to the new service, which is called Apple TV+.
The new Apple TV app will integrate a la carte streaming services, cable and satellite providers, and Apple TV channels (including include HBO, Starz, Showtime, CBS All Access, and more) all in one place. Users will be able to access their purchased iTunes movies and TV shows (and rentals) as well, and everything will be integrated into the same interface.
The new Apple TV app launches for iPhone, iPad, and Apple TV in May, and on Mac in the fall. Apple TV+ — and the tech company’s original series — will launch in more than 100 companies in the fall.
The Apple TV+ launch video included interviews with Spielberg, Shyamalan, J.J. Abrams, Ron Howard, Sofia Coppola, Octavia Spencer, Witherspoon, Damien Chazelle, Jennifer Aniston, and Hailee Steinfeld, all talent attached to projects announced in the year ahead of the launch.
Spielberg was present to announce his reboot of Amazing Stories, while Witherspoon and Aniston (and their costar Steve Carell) revealed the title of their long-awaited morning show drama, The Morning Show. Jason Momoa and Alfre Woodard announced their series about the survivors of an apocalypse that left the human race without sight, See. Kumail Nanjiani announced his anthology series about everyday immigrants, Little America. Even Big Bird (yes, that one) announced that Sesame Workshop will debut a new preschool series about coding called Helpsters. Abrams and Sara Bareilles announced their series about an aspiring New York City musician, Little Voice (followed by a short performance from the singer/songwriter and actress).
— Apple TV (@AppleTV) March 25, 2019
The crowning jewel of the program, however, was when Oprah Winfrey walked on stage to announce her new Apple TV+ venture, which includes two documentaries (one a series about mental health, one about labor abuse) and a brand-new book club partnership with Apple.
Excited to announce my new @apple show at the #appleevent! The Morning Show ☀️ it reveals what happens in the fast-pacedworld of broadcast news. I star alongside Jennifer Aniston, Steve Carell & many other talented cast members. Can’t wait for you all to see it! Coming this Fall! pic.twitter.com/T1ZtpjhnZl
— Reese Witherspoon (@RWitherspoon) March 25, 2019
The Apple TV app is launching for iPhone, iPad, and Apple TV customers in more than 100 countries this May. It will be available on Samsung smart TVs in the spring, and on Amazon Fire TV, LG, Roku, Sony, and VIZIO platforms in the future.