It was the Twitter thread to end all threads. First, Marvel tweeted out a generic message asking if we were excited to see Infinity War, then Robert Downey Jr. asked if he could see it earlier, and then suddenly, a few Tweets later, the movie was being released ahead of schedule. Just like that, Avengers: Infinity War has moved forward from its original May 4 open date to April 27.
Baller move, Disney.
What does the Internet-shaking change tell us about the movie — and the movie season more generally? We’ve broken it down.
These guys are confident. They’re the kid in class that finishes the test early because she knows she’s getting an A++. They’re walking shirtless in the mall. And hey, with Marvel’s track record, we’re not going to argue against them.
Originally, Infinity War was going to have the box office to itself for two weeks, not facing any real competition until Deadpool 2 hits on May 18 and then Solo: A Star Wars Story lands on May 25 (Melissa McCarthy’s Life of the Party, opening May 11, may play to folks looking for something less explosion-y). They’ve just extended that clean run to three weeks. Three weeks! With virtually no competition! It’s going to be Black Panther all over again.
Infinity War was always going to open in a number of other territories before it opened in the U.S. — including the UK, where it will be released April 26. That would have meant a full week of social media blackouts for spoiler-averse fans not wanting to know who lives, who dies, and what the final credits sequences will offer. Now, you’ll only have to go AWOL a day. Or is it two? We can never tell with these time differences…
Schumer’s latest comedy, I Feel Pretty, opening on April 27, now finds itself facing off with what could be the biggest film of the year, and one of the biggest of all time. The new Infinity War date may also dint Dwayne Johnson’s latest, Rampage, which opens a week earlier.
The follow-up to Infinity War is slated for a May 3, 2019 release. But, yeah, we wouldn’t bet our little stockpile of vibranium on it. And speaking of…
Avengers: Infinity War now opens on Friday, April 27.