Liek omg Fox to Create a Teens-Only Division

by | December 22, 2005 | Comments

The Hollywood Reporter brings some rather bizarre news from the normally quite sensible people over at 20th Century Fox. Just like Universal has "Rogue" for the genre fans and Paramount has "MTV Films" for the aging slackers, Fox will soon create a Teen-Centric division that’ll focus on REALLY separating your 16-year-old from her allowance.

"Fox Filmed Entertainment chairmen Tom Rothman and Jim Gianopulos have appointed Fox Searchlight president Peter Rice to run a new division for teen and young adult audiences intended to tap into the lucrative genre film market.

Rice, who also will continue running Searchlight, the studio’s specialty films unit, has signed a new five-year contract with FFE.

The new division he will head — which has not yet been named — will produce and acquire six to eight films a year in genres including action, thriller, comedy and drama.

The new division also will create new-media content for mobile devices, the Web and emerging technologies.

"Young audiences have their own aesthetic," Rothman said, adding that new media would primarily be used to create marketing opportunities for the division’s films. "Both the movies and the marketing will have a pretty radical aesthetic. We’re going to try to be bold," he said."

"Bold and radical", eh? Sounds like someone got a little overzealous after the annual bring-your-daughter-to-work day. Personally, I think 20th Century Fox is the very best of all the big studios, but why not just focus on the individual projects instead of creating an ultimately pointless ‘label’? Do high-school kids base their weekend movie selections on the logo screens? "Hey, let’s go see the new Sony Pictures Classics movie!"

Tag Cloud

SundanceTV MSNBC finale zombies ABC crime supernatural VICE FX TV Superheroes National Geographic USA Network Sci-Fi Musical Ovation Video Games TCM Biopics Writers Guild of America SDCC Awards Sony Pictures TV Land Oscars GLAAD Apple Box Office NYCC medical drama Ellie Kemper CBS All Access crossover Mary Tyler Moore Podcast TCA Comic Book binge DC Universe 2017 E! El Rey war MTV Certified Fresh Shondaland social media Nat Geo adventure TBS unscripted Holidays GoT Election Logo Interview PBS based on movie biography Comedy CMT X-Men LGBTQ Super Bowl 2016 TNT dc Music Rocky APB IFC Mystery Best and Worst Calendar USA VH1 dceu Starz singing competition Country Netflix Character Guide Tumblr Pop BET Toys harry potter Winners Unbreakable Kimmy Schmidt CW Seed ratings justice league Extras OWN romance festivals TIFF The CW Teen psycho E3 Winter TV docudrama Western Grammys sitcom A&E Rom-Com crime thriller serial killer Fall TV Musicals Masterpiece Lucasfilm Syfy Lifetime Star Wars WGN RT History Christmas Photos travel technology Drama 007 Valentine's Day Marvel Reality zombie BBC America cooking Thanksgiving President Fantasy crime drama vampires Horror composers 2015 ABC Family YA political drama thriller Schedule discovery Sundance Comedy Central TLC Trailer Polls and Games Spike 24 frames golden globes Bravo ITV spy thriller Hulu Marathons Premiere Dates transformers First Look Universal dramedy 21st Century Fox The Arrangement GIFs PaleyFest Disney Channel Dark Horse Comics Set visit talk show Crackle Kids & Family TCA 2017 police drama Pirates BBC DC streaming service Nominations American Society of Cinematographers Sneak Peek AMC Amazon Sundance Now Paramount Network Countdown YouTube Premium Emmys IFC Films Nickelodeon Lionsgate Tomatazos Columbia Pictures cinemax politics Year in Review See It Skip It ESPN Ghostbusters cats mutant blaxploitation Esquire Disney science fiction 45 streaming Trivia Animation NBC comiccon Cartoon Network diversity TruTV historical drama Spring TV Action Opinion History CBS Acorn TV cops Freeform Reality Competition Cosplay SXSW Rock Paramount Star Trek Song of Ice and Fire Food Network Watching Series Mindy Kaling Infographic Martial Arts Britbox CNN cults HBO Walt Disney Pictures Pixar FOX hist Creative Arts Emmys period drama Superheroe Red Carpet sports aliens YouTube Red 20th Century Fox boxoffice FXX Warner Bros. what to watch Summer robots Fox News Showtime Adult Swim DC Comics DirecTV