Indiana Jones and the Marketing Onslaught

by | June 19, 2007 | Comments

Get ready for a full-court promotional push once "Indiana Jones 4" gets a bit closer to release date.

According to Variety, a ton of companies are lining up to get a piece of the "Indy" pie. Lucasfilm is rather busy keeping them all in line, but be sure to keep your eye out for "Indy" products from Hallmark, Burger King, Mars, Hasbro, Lego, Random House, etc., etc. Of course there’ll be tons of books and video games and Pez dispensers too!


"It’s been 19 years since the last film, and we are sensing a huge pent-up demand for everything Indy," said Howard Roffman, prexy of Lucas Licensing, which is overseeing the deals. "The people who grew up with Indiana Jones have become today’s parents."

…and it’s our job to separate them from as much of their money as legally possible.

Source: Variety

Tag Cloud

Trivia Red Carpet TCA 2017 Star Wars TruTV politics TCM unscripted crime thriller 24 frames Countdown AMC crime BBC America vampires NBC zombie Premiere Dates ABC Mindy Kaling Emmys Rocky robots Election Podcast cats CBS All Access Superheroes Lifetime Disney Channel TCA DC streaming service dceu Acorn TV Comic Book Cosplay 2015 docudrama CW Seed Teen social media boxoffice CBS composers harry potter comiccon cooking Watching Series political drama WGN travel sports ratings Country science fiction Paramount Network Grammys serial killer Sony Pictures See It Skip It thriller Valentine's Day Tomatazos APB Year in Review Animation Photos CMT biography Ellie Kemper A&E Creative Arts Emmys Musical supernatural Fantasy police drama VICE Warner Bros. BBC TV Land ITV TNT MSNBC Cartoon Network RT History Netflix Lucasfilm Sci-Fi ESPN 2017 Thanksgiving hist 45 GIFs Food Network Sundance 2016 zombies FOX crossover Polls and Games Pirates Dark Horse Comics Paramount Infographic Marathons USA SXSW Writers Guild of America Music transformers Christmas Drama Action FXX Comedy DC Universe medical drama dc GoT Hulu romance Amazon cops Schedule The CW Pixar Starz Freeform HBO cinemax 007 Reality Competition golden globes YA Ghostbusters Western based on movie Rock Lionsgate Britbox CNN Sundance Now BET binge X-Men Musicals Adult Swim SundanceTV First Look finale PBS PaleyFest Winners 21st Century Fox Disney National Geographic Marvel Character Guide Showtime El Rey Calendar Tumblr TIFF Martial Arts FX Kids & Family Opinion Oscars what to watch Crackle Masterpiece E3 Comedy Central Winter TV Holidays Fox News aliens NYCC crime drama Spring TV festivals Box Office Super Bowl Extras Sneak Peek historical drama Reality technology diversity Mystery spy thriller Certified Fresh Pop dramedy Unbreakable Kimmy Schmidt The Arrangement IFC Films Set visit Nickelodeon USA Network Horror period drama OWN war TBS Star Trek Bravo Toys DirecTV Nominations SDCC 20th Century Fox Summer discovery DC Comics VH1 adventure cults President TV Syfy Nat Geo Trailer Universal talk show Logo IFC Interview History MTV Mary Tyler Moore sitcom Superheroe Rom-Com psycho Esquire GLAAD singing competition YouTube Red ABC Family LGBTQ Fall TV American Society of Cinematographers Awards TLC E! Shondaland Video Games Spike justice league Best and Worst Biopics