It won’t reach theaters until November 21st, but as far as Disney’s concerned, Enchanted is already a franchise in the making.
That’s the message the studio sent from ShowEast this week. As FirstShowing reports, Disney presenter Diego Lerner “talked repeatedly about Enchanted being a franchise and sequels for the film, and the fact that Disney is expecting it to be huge.” The synopsis for the fairytale-with-a-twist is as follows:
A classic Disney animated fairy tale meets with the modern, live-action romantic comedy in Walt Disney Pictures’ ENCHANTED. Featuring an all-star cast, the film follows the beautiful princess Giselle (AMY ADAMS) as she is banished by an evil queen (SUSAN SARANDON) from her magical, musical animated land and finds herself in the gritty reality of the streets of modern-day Manhattan.
Expectations are cheap, of course, and it would be fair to say that the studios expect most major films to “be huge.” And there’s also the apparent problem of extending Enchanted‘s storyline, according to FirstShowing‘s Alex Billington:
I can say after screening Enchanted that I definitely can see it being a franchise, but I’m slightly confused as to how it would continue or what the next story would be. It has a rather all-in-one-package feeling to it, but then again, studios can always create sequels out of nothing, kind of like High School Musical.