Box Office Guru

Box Office Wrapup: Open Season Shoots Up #1 Opening

by | October 2, 2006 | Comments

Ashton Kutcher ambushed the top two spots at the North American box office this weekend playing an animated mule and a Coast Guard rookie in Open Season and The Guardian, respectively. Both films enjoyed strong openings pumping in a combined $40M and helped the marketplace beat last year’s levels for the first time in four weeks. The weekend’s other new wide release, the comedy School for Scoundrels, saw more modest results with a fourth place bow.

Sony claimed its usual position atop the charts with the animated comedy Open Season which brought in an estimated $23M in ticket sales over the weekend. Hunting moviegoers in an ultrawide 3,833 theaters, the PG-rated film about funny forest animals fighting off hunters averaged a strong $6,001 per site. Open Season marked the first venture from the studio’s new in-house animation division which will compete in the years ahead with dominant players in CG toons like Pixar and DreamWorks. Martin Lawrence and Kutcher led the voice cast.

Sony research showed that 77% of the crowd consisted of parents with children under the age of 12, while girls were a bigger force making up 56% of the audience. A high 89% marked the film "excellent" or "very good". With strong exit polls and the Columbus Day school holiday coming up next week, the $85M film hopes to last throughout the month of October. For the studio, it was Sony’s record eleventh number one opening of the year. Of the company’s twenty film releases in the first nine months of 2006, half have debuted north of $20M.

Kutcher’s face and body showed up in the weekend’s number two film, the Coast Guard action drama The Guardian, which opened with an estimated $17.7M. Also starring Kevin Costner, the Buena Vista release averaged a solid $5,451 per theater from 3,241 sites. The starpower helped bring in moviegoers who in turn liked the film. The Guardian earned an impressive CinemaScore grade of A-. Studio research showed that 50% of the crowd was in the 26-49 age bracket while males outnumbered the ladies with 53% of the audience. For Costner, who has not been a major box office force in over a decade, it was actually his best opening since Waterworld‘s $21.2M debut in 1995. Kutcher has seen many films debut in the same ballpark like The Butterfly Effect with $17.1M, Just Married with $17.5M, and Guess Who with $20.7M.

Falling an understandable 52% from its top spot debut, Jackass: Number Two finished the weekend in third place with an estimated $14M. With $51.5M in ten days, the $12M production should deliver $70-75M for Paramount plus healthy DVD revenue down the road. The first Jackass film grossed $42.1M in its first ten days on its way to a $64.3M cume in 2002.

Earning passing grades in fourth place was the Billy Bob ThorntonJon Heder comedy School for Scoundrels which opened to an estimated $9.1M. Playing in 3,004 theaters, the PG-13 film about a young loser who seeks advice from an older pro on how to get women averaged a mild $3,032 per site. Reviews were not too encouraging for the MGM release.

Jet Li‘s Fearless dropped a steep 56% in its second weekend and placed fifth with an estimated $4.7M. The action star’s "final" martial arts epic has grossed $17.8M in ten days and looks headed for about $26M. Each of Li’s last five films also fell by more than half on its sophomore frame.

Sony’s football drama Gridiron Gang fell 52% to an estimated $4.5M pushing its cume to $33.2M. Enjoying the smallest decline in the top ten for the fourth consecutive weekend was the sleeper hit The Illusionist with $2.8M, off only 15%, for a total of $31.5M for Yari Film Group. MGM’s fighter pilot adventure Flyboys tumbled 61% in its second weekend to an estimated $2.3M. With only $9.9M in ten days, a final take of around $14M seems likely.

Yet another period drama The Black Dahlia followed with an estimated $2.1M, down 54%, giving Universal only $20.7M to date. Rounding out the top ten with the biggest cume on the list was indie sensation Little Miss Sunshine with an estimated $2M, off 28%, for a total of $53.2M for Fox Searchlight. The acclaimed comedy has now matched megablockbusters Pirates of the Caribbean: Dead Man’s Chest, The Da Vinci Code, and Cars by spending seven consecutive weekends in the top ten.

A pair of critically-acclaimed dramas about world leaders opened to fantastic results in limited release. Miramax launched its Helen Mirren starrer The Queen on Saturday and grossed an estimated $123,000 from just three New York theaters for a potent two-day average of $41,000. The story of Queen Elizabeth II after the death of Princess Diana was double-screened at a pair of the arthouse venues and opened a day later than usual since on Friday it screened as the opening night film of the New York Film Festival. Mirren won the Best Actress prize at the Venice International Film Festival and is considered a major contender for an Oscar nod.

Also a likely Academy Award nominee, but for the Best Actor trophy, was Forest Whitaker whose new film The Last King of Scotland debuted powerfully with an estimated $143,000 over three days from only four venues in New York and Los Angeles. The Fox Searchlight release finds Whitaker playing Ugandan dictator Idi Amin in the early 1970s. Since its Wednesday launch, Scotland has grossed $172,000 in five days and will expand into the top ten markets on Friday before spreading nationally on October 20.

Posting a respectable debut in moderate national release was the football drama Facing the Giants which collected an estimated $1.4M from 441 theaters for a mild $3,150 average. The PG-rated pic about a coach who finds inspiration from God was released by Destination Films and Samuel Goldwyn Films.

Warner Independent Pictures expanded its Michel Gondry pic The Science of Sleep from 14 to 221 theaters nationwide and grossed an estimated $1.2M. Averaging a solid $5,475 per location, the R-rated drama lifted its sum to $1.7M. Lionsgate widened its doc The U.S. vs. John Lennon grossing an estimated $210,000 from 57 sites for a moderate $3,684 average. Cume stands at $361,000.

Three films dropped out of the top ten this weekend. Sony’s big fall flop All the King’s Men crumbled 56% in its second weekend to an estimated $1.6M giving the political drama a puny $6.3M in ten days. Rejected by audiences, the Sean Penn flick should finish its run quickly with a horrendous $9M. The studio’s supernatural teen thriller The Covenant fell 59% to an estimated $1.3M and upped its total to $22.2M. A $25M final should result for the $20M production. Fox’s baseball toon Everyone’s Hero got crushed by the arrival of Open Season and sank 79% to an estimated $1M. With a modest $13.2M thus far, the animated film could end up with only $15M.

The top ten films grossed an estimated $82.2M which was up 15% from last year when Flightplan remained at number one with $14.8M; but down 17% from 2004 when Shark Tale opened in the top spot with a fierce $47.6M.

Author: Gitesh Pandya,