Box Office Guru

Box Office Wrapup: "Miami Vice" Knocks Pirates From #1 Spot

by | July 31, 2006 | Comments

Detectives Crockett and Tubbs shot their way to number one in North America with the cop thriller Miami Vice which finally managed to knock the megablockbuster Pirates of the Caribbean: Dead Man’s Chest out of the top spot.

The new teen comedy John Tucker Must Die debuted well but the animated entry The Ant Bully got squashed in its opening weekend. Overall, the box office saw a summer slowdown as the top ten films attracted the weakest sales since early May.

Universal hit the top of the charts with its big-budget actioner Miami Vice which opened with an estimated $25.2M. Starring Jamie Foxx and Colin Farrell as the famous South Florida cops from the hit 1980s television series, the R-rated film averaged a strong $8,340 from 3,021 theaters. The debut was in line with the opening of director Michael Mann‘s last film Collateral which was also an R-rated actioner and bowed to $24.7M in August 2004. That film, which starred Tom Cruise and Foxx, eventually squeaked past the $100M mark domestically. The studio reported that the audience for Miami Vice was older, multicultural, and evenly split between men and women. Studio research showed that a high 62% of the crowd was age 30 and older, 51% was male, and 52% was non-white. Reviews were mixed for the $135M production.

After three weeks of ruling the box office, Pirates of the Caribbean: Dead Man’s Chest dropped to second place but still posted strong results grossing an estimated $20.5M. The Disney smash dropped only 42% and propelled its cume to a staggering $358.4M after just 24 days. More records were looted by Captain Jack Sparrow. Chest became the fastest film in history to sail past the $350M mark doing so on Saturday in only 23 days. Shrek 2 held the record previously with 26 days in 2004. The Pirates sequel also stands as the top-grossing movie ever for its studio surpassing the $339.7M of 2003’s Finding Nemo.

The middle film in the swashbuckling adventure trilogy vaulted to number 11 on the list of all-time domestic blockbusters right behind the $370.3M of 2004’s The Passion of the Christ. Pirates has also put an end to the industry’s seven-year streak of the top-grossing summer film coming out of the month of May. Johnny Depp and friends have completely dominated the moviegoing world this month as no other film since has opened north of $30M. The last time the month of July saw only one $30M+ opener was ten years ago when Independence Day ruled the mid-summer box office in 1996. Dead Man’s Chest looks to smash the $400M mark in the weeks ahead.

Teenagers pushed the high school comedy John Tucker Must Die into the number three spot with an estimated opening of $14.1M. Bowing in 2,560 theaters, the PG-13 film about a group of young women who get revenge on the guy secretly dating all of them averaged a solid $5,498 per site. However, sales plunged a disturbing 24% on Saturday from a strong Friday turnout indicating there could be trouble ahead. Still, with no pricey stars, Tucker should become a nice little hit for Fox. The studio’s divide-and-conquer marketing approach seems to have worked. Television spots aimed at females focused on the revenge-on-a-cheating-boy angle while those targeting males showed off the title character’s ability to juggle three chicks.

Sony’s digital toon Monster House dropped 48% in its second weekend to an estimated $11.5M and raised its total to $43.9M after ten days. The $75M film looks to find its way to a relatively good $65-70M.

Warner Bros. stumbled with the opening of its rival kid toon The Ant Bully which finished the weekend in fifth place with an estimated $8.1M. Playing in 3,050 locations, the PG-rated adventure about a boy who enters the world of insects averaged a weak $2,670 per location. Big-time Hollywood stars Julia Roberts, Meryl Streep, and Nicolas Cage provided the voices, but audiences were not swayed. Bully’s opening weekend couldn’t even beat the second weekend of Monster House. The kidpic market will get even more crowded on Friday when Paramount launches its own animated film Barnyard targeting the exact same family audience once again.

Sixth place was too close to call with a pair of films claiming an estimated $7M in ticket stubs this weekend. Universal’s comedy You, Me and Dupree fell 45% in its third weekend and boosted its 17-day cume to a solid $59M.

However, M. Night Shyamalan‘s bedtime story Lady in the Water followed its weak opening weekend with a steep 61% crash and gave Warner Bros. a feeble $32.1M in ten days. By comparison, ten-day totals for the filmmaker’s last films have been $85.6M for 2004’s The Village and $117.7M for 2002’s Signs. Lady, which is not even in the same ballpark, has not excited audiences and it could stumble to a final tally of about $45M making its entire total smaller than the opening weekend of his last film.

It’s been a difficult summer for Warners. First, its costly ocean liner actioner Poseidon flopped grossing $100M less than its production budget. Then Superman Returns, the most expensive movie ever, did not live up to expectations. Now the studio is suffering a double blow with Lady and Ant Bully both being ignored by moviegoers. Of course, overseas box office and worldwide home video will add more revenue, but expensive marketing campaigns will make it hard for these films to become moneymaking ventures. The studio’s other summer film The Lake House has enjoyed a respectable run though, grossing $51M.

Sony’s Wayans brothers comedy Little Man placed eighth with an estimated $5.1M, down 54%, and raised its sum to a decent $50.2M. Meryl Streep followed with the sleeper hit of the summer, The Devil Wears Prada, which grossed an estimated $4.8M. Off only 35%, the Fox hit pushed its total to $106.7M.

Crumbling 61% to an estimated $3.9M in its sophomore session, Kevin Smith‘s Clerks II rounded out the top ten and put its ten-day cume at $18.5M. The inexpensive $5M production should continue to fade fast, but looks to end with around $25M making it a nice little moneymaker for MGM and The Weinstein Company. Smith’s last summer film Jay and Silent Bob Strike Back dropped a hefty 53% in its second weekend in 2001 although the Labor Day holiday frame helped to cushion the blow.

Opening in platform release to sensational results was Fox Searchlight’s indie comedy Little Miss Sunshine which bowed to an estimated $357,000 from only seven theaters for an eye-popping $50,980 average. Since its Wednesday launch in New York and Los Angeles, the R-rated comedy starring Greg Kinnear, Steve Carell, Toni Collette, and Alan Arkin has grossed $449,000. Sunshine was the hottest film at this year’s Sundance Film Festival and the distrib is now looking to turn it into a strong word-of-mouth hit for moviegoers numbed by all the mindless popcorn films of the summer. Reviews were outstanding and the road comedy will continue to expand in the weeks ahead. The distributor plans to widen to ten cities and about 60 theaters this Friday, 175 playdates the following weekend, and a full national release in over 600 sites on August 18.

Also debuting this weekend was Woody Allen’s latest film Scoop with an estimated $3M from 538 locations for a good $5,582 average. The Focus release stars Scarlett Johannson and Hugh Jackman and earned mixed reviews from critics.

Three films dropped out of the top ten over the weekend. Superman Returns fell 49% to an estimated $3.8M in its fifth mission and reached a cume of $185.8M. After 33 days of release last summer, Warner Bros. collected a similar $183.1M with its other super hero revival Batman Begins. However, the Caped Crusader posted a stronger $6M frame, ranked higher with a fifth place finish, and was enjoying smaller weekly declines on its way to $205.3M. With a reported production budget north of $240M, Superman Returns is on a course to end its domestic run with roughly $195M and will need some sort of special re-release in order to cross the double-century mark.

Fox also grabbed an estimated $3.8M with its super hero comedy My Super Ex-Girlfriend which tumbled 56% in its second weekend. With a weak $16.4M in ten days, the Uma ThurmanLuke Wilson comedy should find its way to only $25M.

Disney watched Pixar’s durable toon hit Cars become the second highest-grossing film of the year this weekend. The G-rated smash fell 50% to an estimated $2.5M boosting its cume to $234.6M surpassing the third X-Men flick. Add in the recent Pirates sequel and the Mouse House can now claim the two biggest box office hits of 2006 with no other films in the near future looking to get in their way.

Al Gore‘s global warming hit An Inconvenient Truth became only the fourth documentary in box office history to cross the $20M mark this weekend. The Paramount Vantage title took in an estimated $773,000 in its tenth frame, off 23%, to lift its cume to $20.2M. The only docs to score better have been Fahrenheit 9/11 ($119.2M), March of the Penguins ($77.4M), and Bowling for Columbine ($21.6M).

The top ten films grossed an estimated $107.3M which was up a scant 2% from last year when Wedding Crashers climbed to number one in its third weekend with $20M; but down 22% from 2004 when The Village opened in the top spot with $50.7M.

Author: Gitesh Pandya,