On Oscar weekend, the best seat on the charts belonged to Vantage Point,
which looked down upon the box office with a strong opening, while the other new
releases left relatively small impressions.
Opening on only 114 screens less than the other three new releases combined,
Sony’s ensemble pic
opened with a strong $23.8M, according to estimates. Launching on 3,149 screens
nationwide, the political thriller averaged $7,558 per screen while earning less
than positive reviews from critics. The twisted tale of an attempted
Presidential assassination benefited from good advertising and many recognizable
faces in the cast.
Second and third places were close between two films which opened last
weekend. Former box office champ, Jumper,
dropped 53% from its 3-day tally and fell to second place with an estimated
$12.65M, bringing its cume to $56M. Most effect-laden sci-fi films have drops of
this size, and the unfavorable reviews with poor word-of-mouth didn’t help
matters. Still, look for Hayden Christensen
and company to end their run in the $85M range. Following closely in third place
was the storybook sensation, The Spiderwick Chronicles
which dropped 33% to $12.6M, according to estimates. Its total now stands at
$43.6M which should lead to a grand finale in the $85M range as well. That would
put the Disney film in line with the last two Disney films released over
President’s Day weekend, 2007’s Bridge to Terabithia
which finished with $82M and 2006’s Eight Below
which ended its run with $81.6M
Fourth place went to urban dance flick Step Up 2 The Streets
with an estimated $9.8M, a drop of 48% from last weekend. Adding a new dimension
to cleverly named sequels, the total for the Disney title now stands at $41.4M.
Look for a final gross in the $65M range which would match the original’s $65.2M
from 2006. Anticipation now ramps up for how part three will be named. Fifth
place went to the hard bodies of Matthew McConaughey and Kate Hudson
as their romantic comedy Fool’s Gold
brought in an estimated $6.2M this weekend, bringing their booty to $52.4M.
Sixth place definitely went to another romantic comedy, Definitely, Maybe,
which grossed $5.2M this weekend, according to estimates. This represents a 47%
drop from last weekend, bringing the film’s total gross to $21.8M. Look for a
final total maybe in the $35M range.
In another photo finish, seventh and eighth places were taken by two films on
opposite ends of the box office mountain. Currently in seventh is Best Picture
Oscar nominee and Independent Spirit Award winner Juno
which added another $4.1M to its already robust gross, according to estimates.
Its total now stands at $130M after 12 weeks of release. Following closely in
eighth was the
Jack Black and Mos Def
Be Kind Rewind,
which took in an estimated $4.05M from its opening weekend. Released on only 808
screens, its per screen average was a decent $5,012. Directed by
Gondry, the reviews for the quirky comedy were mostly positive.
Being welcomed into the ninth position was the
Welcome Home Roscoe Jenkins,
which grossed $3.9M this weekend, according to estimates, bringing its total up
to $35.5M. And rounding out the top ten was another Oscar nominee for Best
Picture, There Will Be Blood, which struck oil again with $2.5M,
according to estimates. Its total now stands at $35M after 9 weeks in theaters.
This weekend’s other new releases both debuted outside the top 10.
Cable Guy‘s latest attempt a movie career,
grossed an estimated $2.1M from 1,333 screens for a poor average of $1,643. And
the long delayed
grossed $1.8M, according to estimates, from 1,122 screens for an average of
$1,622. Look for both these films to find more business on DVD.
The top ten films grossed $84.9M which was off 11% from last year when Ghost Rider
remained at number one with $20.1M; and also down 11% from 2006 when Madea’s
Family Reunion debuted in the top spot with $30M.
Author: Sujit Chawla, www.BoxOfficeGuru.com